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Style Icon Luxury Lounge in honor of the CMA Awards, November 7 & 8
1.
2. The Style Icon Celebrity Lounge, produced by 369 West, is an upscale and exclusive Lounge
Experience designed to engage celebrities, stylists, industry power players and influencers during
major sporting events, award shows and entertainment events around the world.
The Style Icon lounge is a 2 day event set for November 7-8, 2011 at the gorgeous “Avenue” on
3rd street in downtown Nashville, TN.
Our lounge will include:
High-end Luxury Products, Pampering Spa Treatments, Emerging Fashion Brands, New Technology
Products, Customized Merchandise, VIP Gift Bags
Charitable Focus:
Each Style Icon Lounge raises awareness and money for local and national charities.
3. THE STYLE ICON EXPERIENCE
o Two-day event
o Gifting Sponsors, showing only their best, high-end products
o Designers and fashion brands
o VIP Corporate Sponsors
o DJ/ Entertainment
o Special VIP/Branding Areas in a Lounge Environment
o Audio Visual Displays with logo branding
4. The Style Icon Lounges have received over 233 million total
media impressions and have generated increased exposure
beyond our events and in many cases increased revenue and
enhanced profile in participating brands’ respective industries.
5.
6. Style Icon Events also feature social media
campaigns to create brand advocates and broaden
reach for our partners and the Style Icon program
See below for an example:
• “Treat Yourself like a Celebrity Campaign”
– Social initiative that uses strategic
celebrities to promote participating
Brands
– Campaign begins two weeks prior to
event
• “Love your fans Campaign”
– Social event marketing that uses on site
celebrities to promote participating
brands in real time
• Post-event tweeting
– Stay in the minds of your fans with more
contest and promotions after the event
7.
8. SPONSORSHIP LEVELS
Presenting Sponsorship - $50,000 Cocktail Party Sponsorships - $10,000
Platinum Sponsorships- $25,000 Social Media Lounge - $7500
Gold Sponsorship - $15,000 Gifting Sponsorship - $5,000
Brunch Sponsorship -$10,000 Gift Bag Sponsorship – $1,000
9. 2012
Golden Globes (Los Angeles)
Super Bowl (Indianapolis)
Derby (Louisville, KY)
ESPY Awards (Los Angeles)
Emmy Awards (Los Angeles)
Country Music Awards (Nashville)
10. 2012
Golden Globes (Los Angeles)
Super Bowl (Indianapolis) ENTRANCE
Derby (Louisville, KY)
ESPY Awards (Los Angeles)
Emmy Awards (Los Angeles)
Country Music Awards (Nashville)
FIRST FLOOR