1. Cut Through the Noise
Using Social Media to Grow Business

3. How Are Small Businesses
Using Social Media?
Source: http://mashable.com/2010/03/02/small-business-stats/

4. Business Necessity?
•90% of people trust recommendations on Facebook
•List your business on Facebook
•Post fresh and relevant content on a consistent basis
•Create landing pages to lure in new fans
•Participate in ongoing conversations
•What are your competitors doing?
•Create a “Deal” or an “Offer”
•Get your Facebook users to “Check-In” at your location (PR Engine)
•Add images and personalize your business page
•Drive website visitors to your Facebook page (Social Plug-ins)

5. Vital
Business
Information

6. Geo-Targeted Keywords

7. Stagger Your Posts
Add Value Added
Content
Get
Recommendations
Interact

8. Facebook Insights (Analytics)

9. Business Benefits Of Linked-In
•Search Engine Positioning & Optimization in LinkedIn
•Prospecting: Identifying the right people at a customer or
prospect
•Receiving introductions or referrals to prospects
•Make yourself be perceived as an expert
•Getting notifications when someone changes jobs
•Create or be part of a group on LinkedIn
•Add Events
•Polls on LinkedIn
•Advertising on LinkedIn
•Integrate other 3rd party Social Media RSS feeds
•Add presentations to showcase your product/service
•Public Relations

10. Basic Profile
Use Appropriate Keywords and Phrases in Your Heading
and Title

11. Skill Set
Tag Your Skills and Expertise

12. Sales Collateral
Power Points Presentations to your profile

13. Corporate Profile

14. Groups
• Join Relevant Groups
• Become an active member
• Refer other businesses
• Network within the
groups
• Monitor & respond
• Prospect
• Best method for finding
new business on Linked-In

15. Prospecting

16. Introductions

17. •Twitter is currently growing faster than Facebook in the US (eMarketer)
•End of 2011, Facebook = 133 million US users
•End of 2011 Twitter = 24 million US users.
•By the end of 2014, eMarketer predicts that Twitter will reach 37.6
million by 2014.
• Let’s talk about tools to use…and how to use them.

18. How Businesses Use Twitter
• Direct: Marketing & Public Relations channel, much
like their corporate blogs, press releases, Facebook.
• Indirect: Companies let their employees tweet.
• Listeners: Using search tools like search.twitter.com or
desktop applications like TweetDeck & HootSuite are
easy ways to keep track of what's being said about the
company.
• Competitive Research: See what your competition is up
to, look at promotions, partnerships, opportunities.

19. Search.Twitter.com

20. Prospecting

21. Brand Research

22. Competitive Research

23. The Pinterest User
• Over 10 Million Users
• 28% of Pinterest users have a household income of
$100,000+ or greater.
• Average time spent on Pinterest per day is 15.8
minutes vs. 12 minutes spent on Facebook.
• 50% of Pinterest users have children.
• Roughly 62% are females and 32% are male.
• The average age of a Pinterest user falls between 24
and 44.
(Source: Mashable)

24. What Is Pinterest?
• Pinterest users can upload, save, sort and manage images (a.k.a. Pins)
• Pinboards are generally themed so that pins can easily be organized
• Pinterest acts as a personalized media platform, whereby your own
content as well as anyone else's uploaded pins can be browsed on the
main page.
• Users save their favorite pins to one of their own boards using the “Pin It”
button .
• Most popular categories: Food & drink, DIY, crafts, and women's apparel.
Commerce
• Fashion e-commerce website Boticca use Pinterest as a virtual storefront
for driving customers to their website. Users inbound from Pinterest
spent $180 compared with $85 spent from users coming from Facebook.
(source: Wikipedia)

26. Midtown Jewelers

27. Repins: People take one of your
images and repin it to one of
their boards
Like: People “Like” an image –
promotes your image
Pin an image from your website
so your URL will show / redirect
user to your website

28. Google Analytics

29. Google Analytics – Social Tab

30. Questions?