SlideShare uma empresa Scribd logo
1 de 53
Baixar para ler offline
A Culinary Perspective  on  Menu Development Presented by  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation at a Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Desires Overlap ,[object Object]
Healthy and Wellness trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Restaurant Trends  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Restaurant Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food Trends Overview
Consumers Want Choices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Green” is “IN” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Trends Overview
Top Trends To Watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Increased Ingredient Cost ,[object Object],[object Object],[object Object]
Your Menu is  the Lifeblood of your Business. Don’t Take it for Granted! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you create a menu that captures customers' interest? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Know who your customer is!
Understanding the Menu
Menu Strategies And Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rounding Theory ,[object Object],[object Object],[object Object],[object Object]
Rounding Theory  cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eye Gaze Patterns ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eye Gaze Patterns Mapped 3 4 7 2 1 5 6
Shading, Boxing, Angled Specials,  Top & Bottom Of Lists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price to the Consumer,  Not to Formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Margin Dollars Increase by 30-50% ! $1.50 $1.05
Where to get Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But…what are the real trends? ,[object Object]
Flavor Trends
Flavor Trends 1 Oregano/ Heirloom Beans Capers Fresh Herbs Chocolate - Artisan Mango Blood Orange Acia 2 Vanilla/  Cardamom Coconut Exotic Mushrooms Tea Achiote Madagascar Vanilla Yuzu 3 Chile/ Cocoa Heirloom Salts Spicy Sofrito Spicy - Habañero Pomegranate 4 Coriander/  Coconut Tamarind Pomegranate P-butter Ras-al-hanout Chocolate - Artisan, White Blood orange 5 Lemon Grass /Lychee Specialty Sugars Starfruit Vanilla Tandoori Lemon - Meyer Mocha 6 Red Curry/Masa Sea Salts Kiwi Combo flavors Tea Smoked Chipotle - non trad uses Tea 7 Orange Peel/Wood Mint Sour Orange Coffee flavors Charmoula Basil - non traditional uses Spicy 8 Allspice/ Exotic Meat Yogurt   Sweet/ Hot Cumac Pomegranate Bourbon 9 Poppy Seed/Rose Chai   Smokey Kaffir lime Yuzu Tamarind 10 Sage/Rye Whiskey Lemon Grass     Tamarind Acia Combo Flavors
Macro Trends
Macro Trends
Menu Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engineering Menu Profit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Food Prices  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concepting A “hamburger” doesn’t always sell itself ,[object Object],[object Object],[object Object],[object Object]
Menu Descriptions ,[object Object],[object Object],[object Object]
Concepting  Action Words ,[object Object],[object Object],[object Object],[object Object],[object Object]
Making Food Irresistible
Great Food Gives Great Pleasure ,[object Object],[object Object],[object Object]
Why it Works Understanding Why Food Tastes So Good…or Doesn’t PLEASURE
Genetics: Why We Respond to Food Pleasure Humans begin 5,000,000 BC Hunter-Gathers Agriculture begins 8,000 BC 0 AD Industrial Age 1900 AD
Genetics: Why We Respond  to Food Pleasure ,[object Object],[object Object],[object Object]
Food Pleasure Equation ,[object Object],[object Object]
Pleasure Rule  #1  Taste Hedonics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pleasure Rule  #2 Foods High in Umami/Glutamates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pleasure Rule  #3 Taste Hedonics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pleasure Rule  #4 Balance the BASICS™ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pleasure Rule  #5 Texture ,[object Object],[object Object],[object Object],[object Object]
Pleasure Rule  #6 Sugar and Fat Pleasure ,[object Object],[object Object]
To Summarize Your menu is the most important thing you have.  Never take it for granted!
Culinary Quotes ,[object Object],[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Mais procurados (20)

MENU
MENUMENU
MENU
 
Menu planning
Menu planningMenu planning
Menu planning
 
What is menu
What is menuWhat is menu
What is menu
 
Menu planning
Menu planningMenu planning
Menu planning
 
Week 6 The Menu And Menu Planning 2 2552
Week 6 The Menu And Menu Planning  2 2552Week 6 The Menu And Menu Planning  2 2552
Week 6 The Menu And Menu Planning 2 2552
 
FACTORS AFFECTING MENU DESIGN AND PLANNING
FACTORS AFFECTING MENU DESIGN AND PLANNINGFACTORS AFFECTING MENU DESIGN AND PLANNING
FACTORS AFFECTING MENU DESIGN AND PLANNING
 
Week 6 The Menu And Menu Planning 3 2552
Week 6 The Menu And Menu Planning  3 2552Week 6 The Menu And Menu Planning  3 2552
Week 6 The Menu And Menu Planning 3 2552
 
Menu planning
Menu planningMenu planning
Menu planning
 
Menu Planning
Menu PlanningMenu Planning
Menu Planning
 
Factors to consider in menu planning
Factors to consider in menu planningFactors to consider in menu planning
Factors to consider in menu planning
 
MENU PATTERN
MENU PATTERNMENU PATTERN
MENU PATTERN
 
Menu planning slide
Menu planning slideMenu planning slide
Menu planning slide
 
Menu design presentation mac
Menu design presentation macMenu design presentation mac
Menu design presentation mac
 
Menu planning and basic marketing
Menu planning and basic marketingMenu planning and basic marketing
Menu planning and basic marketing
 
Menu planning
Menu planningMenu planning
Menu planning
 
Menu planning
Menu planningMenu planning
Menu planning
 
Meal planning
Meal planningMeal planning
Meal planning
 
MENU PLANNING by SACHI AERON
MENU PLANNING by SACHI AERONMENU PLANNING by SACHI AERON
MENU PLANNING by SACHI AERON
 
MENU
MENUMENU
MENU
 
Menu presentation
Menu presentationMenu presentation
Menu presentation
 

Semelhante a A Culinary Perspective on Menu Development

Sustainable and organic F&B
Sustainable and organic F&BSustainable and organic F&B
Sustainable and organic F&Bgarloyd
 
Cooking on a Dime
Cooking on a Dime Cooking on a Dime
Cooking on a Dime MUSWellness
 
8_-_Sustainable_Nutrition_(1).pdf
8_-_Sustainable_Nutrition_(1).pdf8_-_Sustainable_Nutrition_(1).pdf
8_-_Sustainable_Nutrition_(1).pdfJordannNorbert1
 
Navigating the Supermarket
Navigating the SupermarketNavigating the Supermarket
Navigating the Supermarketjeska62
 
Eating Right When Cash Is Tight
Eating Right When Cash Is TightEating Right When Cash Is Tight
Eating Right When Cash Is TightMarc Kunze
 
Take A Bite Out Of Food Costs 2
Take A Bite Out Of Food Costs 2Take A Bite Out Of Food Costs 2
Take A Bite Out Of Food Costs 2lindafarr
 
Product Management: Marketing Mix
Product Management: Marketing MixProduct Management: Marketing Mix
Product Management: Marketing Mixnm88
 
10 marketing healthy menu options
10 marketing healthy menu options10 marketing healthy menu options
10 marketing healthy menu optionsPearl Jamaldin
 
Meal planning with whitney
Meal planning with whitneyMeal planning with whitney
Meal planning with whitneylaurendallavilla
 
Smart and Savvy Shopping PowerPoint
Smart and Savvy Shopping PowerPointSmart and Savvy Shopping PowerPoint
Smart and Savvy Shopping PowerPointemurfield
 
Trends And Opportunities For Ethnic Food And Drink In The UK
Trends And Opportunities For Ethnic Food And Drink In The UKTrends And Opportunities For Ethnic Food And Drink In The UK
Trends And Opportunities For Ethnic Food And Drink In The UKMike Lewis
 
10 exciting dining trends to be served up in 2018
10 exciting dining trends to be served up in 201810 exciting dining trends to be served up in 2018
10 exciting dining trends to be served up in 2018DG Consulting
 
Dallas Market Retailer Tour (April 2009)
Dallas Market Retailer Tour (April 2009)Dallas Market Retailer Tour (April 2009)
Dallas Market Retailer Tour (April 2009)Mike Spriggs
 
Functional Foods and Beverage Merchandising Strategy
Functional Foods and Beverage Merchandising StrategyFunctional Foods and Beverage Merchandising Strategy
Functional Foods and Beverage Merchandising StrategyJoshua Schall, MBA
 

Semelhante a A Culinary Perspective on Menu Development (20)

Meal preparation
Meal preparationMeal preparation
Meal preparation
 
Sustainable and organic F&B
Sustainable and organic F&BSustainable and organic F&B
Sustainable and organic F&B
 
Cooking on a Dime
Cooking on a Dime Cooking on a Dime
Cooking on a Dime
 
8_-_Sustainable_Nutrition_(1).pdf
8_-_Sustainable_Nutrition_(1).pdf8_-_Sustainable_Nutrition_(1).pdf
8_-_Sustainable_Nutrition_(1).pdf
 
Navigating the Supermarket
Navigating the SupermarketNavigating the Supermarket
Navigating the Supermarket
 
Eating Right When Cash Is Tight
Eating Right When Cash Is TightEating Right When Cash Is Tight
Eating Right When Cash Is Tight
 
Take A Bite Out Of Food Costs 2
Take A Bite Out Of Food Costs 2Take A Bite Out Of Food Costs 2
Take A Bite Out Of Food Costs 2
 
Product Management: Marketing Mix
Product Management: Marketing MixProduct Management: Marketing Mix
Product Management: Marketing Mix
 
10 marketing healthy menu options
10 marketing healthy menu options10 marketing healthy menu options
10 marketing healthy menu options
 
Meal planning with whitney
Meal planning with whitneyMeal planning with whitney
Meal planning with whitney
 
September Meeting
September MeetingSeptember Meeting
September Meeting
 
Smart and Savvy Shopping PowerPoint
Smart and Savvy Shopping PowerPointSmart and Savvy Shopping PowerPoint
Smart and Savvy Shopping PowerPoint
 
Brochure Redesign
Brochure RedesignBrochure Redesign
Brochure Redesign
 
Slides for Session 4
Slides for Session 4Slides for Session 4
Slides for Session 4
 
Trends And Opportunities For Ethnic Food And Drink In The UK
Trends And Opportunities For Ethnic Food And Drink In The UKTrends And Opportunities For Ethnic Food And Drink In The UK
Trends And Opportunities For Ethnic Food And Drink In The UK
 
Supermarkets: Architects of Good Health
Supermarkets: Architects of Good HealthSupermarkets: Architects of Good Health
Supermarkets: Architects of Good Health
 
10 exciting dining trends to be served up in 2018
10 exciting dining trends to be served up in 201810 exciting dining trends to be served up in 2018
10 exciting dining trends to be served up in 2018
 
diabetes
diabetesdiabetes
diabetes
 
Dallas Market Retailer Tour (April 2009)
Dallas Market Retailer Tour (April 2009)Dallas Market Retailer Tour (April 2009)
Dallas Market Retailer Tour (April 2009)
 
Functional Foods and Beverage Merchandising Strategy
Functional Foods and Beverage Merchandising StrategyFunctional Foods and Beverage Merchandising Strategy
Functional Foods and Beverage Merchandising Strategy
 

Mais de National Restaurant Association

H1N1: What You Need to Know About the Influenza Pandemic
H1N1: What You Need to Know About the Influenza PandemicH1N1: What You Need to Know About the Influenza Pandemic
H1N1: What You Need to Know About the Influenza PandemicNational Restaurant Association
 
Distribution Challenges -- U.S. Foodservice Presentation
Distribution Challenges -- U.S. Foodservice PresentationDistribution Challenges -- U.S. Foodservice Presentation
Distribution Challenges -- U.S. Foodservice PresentationNational Restaurant Association
 
Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association P...
Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association P...Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association P...
Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association P...National Restaurant Association
 
Outbreak of Salmonella Saintpaul infections associated with multiple produce ...
Outbreak of Salmonella Saintpaul infections associated with multiple produce ...Outbreak of Salmonella Saintpaul infections associated with multiple produce ...
Outbreak of Salmonella Saintpaul infections associated with multiple produce ...National Restaurant Association
 
GFSI: Ensuring Safety Through Certification -- Silliker Global Certification ...
GFSI: Ensuring Safety Through Certification -- Silliker Global Certification ...GFSI: Ensuring Safety Through Certification -- Silliker Global Certification ...
GFSI: Ensuring Safety Through Certification -- Silliker Global Certification ...National Restaurant Association
 
Multinational Solutions for Global Challenges -- McDonald\'s Presentation
Multinational Solutions for Global Challenges -- McDonald\'s PresentationMultinational Solutions for Global Challenges -- McDonald\'s Presentation
Multinational Solutions for Global Challenges -- McDonald\'s PresentationNational Restaurant Association
 
The Food Business Forum -- Global Food Safety Initiative Presentation
The Food Business Forum -- Global Food Safety Initiative PresentationThe Food Business Forum -- Global Food Safety Initiative Presentation
The Food Business Forum -- Global Food Safety Initiative PresentationNational Restaurant Association
 
Systems to Manage Expert Networks - Gerson Lehrman Group Presentation
Systems to Manage Expert Networks - Gerson Lehrman Group PresentationSystems to Manage Expert Networks - Gerson Lehrman Group Presentation
Systems to Manage Expert Networks - Gerson Lehrman Group PresentationNational Restaurant Association
 

Mais de National Restaurant Association (20)

H1N1: What You Need to Know About the Influenza Pandemic
H1N1: What You Need to Know About the Influenza PandemicH1N1: What You Need to Know About the Influenza Pandemic
H1N1: What You Need to Know About the Influenza Pandemic
 
Debt Management: The 3 R's to Surviving a Recession
Debt Management: The 3 R's to Surviving a RecessionDebt Management: The 3 R's to Surviving a Recession
Debt Management: The 3 R's to Surviving a Recession
 
Business Credit: Bottom-Line Profits and Beyond
Business Credit: Bottom-Line Profits and BeyondBusiness Credit: Bottom-Line Profits and Beyond
Business Credit: Bottom-Line Profits and Beyond
 
Distribution Challenges -- U.S. Foodservice Presentation
Distribution Challenges -- U.S. Foodservice PresentationDistribution Challenges -- U.S. Foodservice Presentation
Distribution Challenges -- U.S. Foodservice Presentation
 
Foodborne Illness: Prevention and Response
Foodborne Illness: Prevention and ResponseFoodborne Illness: Prevention and Response
Foodborne Illness: Prevention and Response
 
Supply Chain Hurdles
Supply Chain HurdlesSupply Chain Hurdles
Supply Chain Hurdles
 
Gale Prince Presentation
Gale Prince PresentationGale Prince Presentation
Gale Prince Presentation
 
Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association P...
Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association P...Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association P...
Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association P...
 
Darden Restaurants Presentation
Darden Restaurants PresentationDarden Restaurants Presentation
Darden Restaurants Presentation
 
Outbreak of Salmonella Saintpaul infections associated with multiple produce ...
Outbreak of Salmonella Saintpaul infections associated with multiple produce ...Outbreak of Salmonella Saintpaul infections associated with multiple produce ...
Outbreak of Salmonella Saintpaul infections associated with multiple produce ...
 
SQFI and the SQF Standard
SQFI and the SQF StandardSQFI and the SQF Standard
SQFI and the SQF Standard
 
GFSI: Ensuring Safety Through Certification -- Silliker Global Certification ...
GFSI: Ensuring Safety Through Certification -- Silliker Global Certification ...GFSI: Ensuring Safety Through Certification -- Silliker Global Certification ...
GFSI: Ensuring Safety Through Certification -- Silliker Global Certification ...
 
Multinational Solutions for Global Challenges -- McDonald\'s Presentation
Multinational Solutions for Global Challenges -- McDonald\'s PresentationMultinational Solutions for Global Challenges -- McDonald\'s Presentation
Multinational Solutions for Global Challenges -- McDonald\'s Presentation
 
International Featured Standards Presentation
International Featured Standards PresentationInternational Featured Standards Presentation
International Featured Standards Presentation
 
The Food Business Forum -- Global Food Safety Initiative Presentation
The Food Business Forum -- Global Food Safety Initiative PresentationThe Food Business Forum -- Global Food Safety Initiative Presentation
The Food Business Forum -- Global Food Safety Initiative Presentation
 
Systems to Manage Expert Networks - Gerson Lehrman Group Presentation
Systems to Manage Expert Networks - Gerson Lehrman Group PresentationSystems to Manage Expert Networks - Gerson Lehrman Group Presentation
Systems to Manage Expert Networks - Gerson Lehrman Group Presentation
 
Coca-Cola Presentation
Coca-Cola PresentationCoca-Cola Presentation
Coca-Cola Presentation
 
BRC Global Standards
BRC Global StandardsBRC Global Standards
BRC Global Standards
 
American National Standards Institute Presentation
American National Standards Institute PresentationAmerican National Standards Institute Presentation
American National Standards Institute Presentation
 
Exploring Umami: The Fifth Taste
Exploring Umami: The Fifth TasteExploring Umami: The Fifth Taste
Exploring Umami: The Fifth Taste
 

Último

ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 

Último (20)

ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 

A Culinary Perspective on Menu Development

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8.
  • 9.
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Eye Gaze Patterns Mapped 3 4 7 2 1 5 6
  • 25.
  • 26.
  • 27. Margin Dollars Increase by 30-50% ! $1.50 $1.05
  • 28.
  • 29.
  • 31. Flavor Trends 1 Oregano/ Heirloom Beans Capers Fresh Herbs Chocolate - Artisan Mango Blood Orange Acia 2 Vanilla/ Cardamom Coconut Exotic Mushrooms Tea Achiote Madagascar Vanilla Yuzu 3 Chile/ Cocoa Heirloom Salts Spicy Sofrito Spicy - Habañero Pomegranate 4 Coriander/ Coconut Tamarind Pomegranate P-butter Ras-al-hanout Chocolate - Artisan, White Blood orange 5 Lemon Grass /Lychee Specialty Sugars Starfruit Vanilla Tandoori Lemon - Meyer Mocha 6 Red Curry/Masa Sea Salts Kiwi Combo flavors Tea Smoked Chipotle - non trad uses Tea 7 Orange Peel/Wood Mint Sour Orange Coffee flavors Charmoula Basil - non traditional uses Spicy 8 Allspice/ Exotic Meat Yogurt   Sweet/ Hot Cumac Pomegranate Bourbon 9 Poppy Seed/Rose Chai   Smokey Kaffir lime Yuzu Tamarind 10 Sage/Rye Whiskey Lemon Grass     Tamarind Acia Combo Flavors
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 41.
  • 42. Why it Works Understanding Why Food Tastes So Good…or Doesn’t PLEASURE
  • 43. Genetics: Why We Respond to Food Pleasure Humans begin 5,000,000 BC Hunter-Gathers Agriculture begins 8,000 BC 0 AD Industrial Age 1900 AD
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52. To Summarize Your menu is the most important thing you have. Never take it for granted!
  • 53.