SlideShare uma empresa Scribd logo
1 de 13
Who’s The Sheriff In The Wild, Wild West Of Social Media?
            Jeff Turner, President of Zeek Interactive - @respres
Disclaimer




And I Did NOT Stay At A Holiday Inn Express Last Night
Formal Policy?
Does your organization have a formal policy regarding employee use
of external social networks such as Facebook, Twitter and LinkedIn?




                     20
      Yes
                           29

                                                        75
      No
                                                   69

                5
  Unsure
            2
                                   Global                US
            0         20         40          60               80
                                            Source: Manpower 1/2010
Negative Impact?
    Has your organization’s reputation ever been negatively
affected as a result of employee use of social networking sites?




             4
   Yes
                 8

                                                           89
   No
                                                           89

                 7
Unsure
         3
                                  Global                US
         0           22.5       45         67.5              90
                                           Source: Manpower 1/2010
A Matter Of Time




What Are The Potential Time Bombs?
Intellectual Property




Social Media Hasn’t Changed The Rules
Intellectual Property




Video Explosion Brings New Risks
Confidentiality




Confidentiality Is Being Traded For Transparency
Listing Data




Status As A Real Estate Professional Readily Apparent?
Listing Data




Permission To Advertise Other Listings On Social Media?
Personal Conduct




  Context Is Everything
Invest In Tools




Existing Tools Don’t Go Far Enough
Who’s The Sheriff In The Wild, Wild West Of Social Media?
                   Jeff Turner, President of Zeek Interactive - @respres


      Thanks to Frances Flynn Thorsen for her input & access to RealEstateSocialMediaPolicies.com

Mais conteúdo relacionado

Semelhante a Web 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social Media

Effective Training and Policy Takes the Fear out of Social Networking - Shawn...
Effective Training and Policy Takes the Fear out of Social Networking - Shawn...Effective Training and Policy Takes the Fear out of Social Networking - Shawn...
Effective Training and Policy Takes the Fear out of Social Networking - Shawn...
sdavis532
 
Jeff Revoy - The Power of Predictive Social Analytics
Jeff Revoy - The Power of Predictive Social AnalyticsJeff Revoy - The Power of Predictive Social Analytics
Jeff Revoy - The Power of Predictive Social Analytics
Social Fresh Conference
 
Social media marketing - Gaythri Raman, LexisNexis
Social media marketing - Gaythri Raman, LexisNexisSocial media marketing - Gaythri Raman, LexisNexis
Social media marketing - Gaythri Raman, LexisNexis
lassls
 

Semelhante a Web 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social Media (20)

Social Media - Waste of Time or Winning Ticket?
Social Media - Waste of Time or Winning Ticket?Social Media - Waste of Time or Winning Ticket?
Social Media - Waste of Time or Winning Ticket?
 
Stwbc Firecat Socialmedia
Stwbc Firecat SocialmediaStwbc Firecat Socialmedia
Stwbc Firecat Socialmedia
 
Risks of social media for businesses (and how to manage them)
Risks of social media for businesses (and how to manage them)Risks of social media for businesses (and how to manage them)
Risks of social media for businesses (and how to manage them)
 
Effective Training and Policy Takes the Fear out of Social Networking - Shawn...
Effective Training and Policy Takes the Fear out of Social Networking - Shawn...Effective Training and Policy Takes the Fear out of Social Networking - Shawn...
Effective Training and Policy Takes the Fear out of Social Networking - Shawn...
 
Social TV, Fuel4
Social TV, Fuel4Social TV, Fuel4
Social TV, Fuel4
 
Environmental Health in a Social Media World --Mia Zmud
Environmental Health in a Social Media World --Mia ZmudEnvironmental Health in a Social Media World --Mia Zmud
Environmental Health in a Social Media World --Mia Zmud
 
SHRA presentation
SHRA presentationSHRA presentation
SHRA presentation
 
Talent strategies for a networked world
Talent strategies for a networked worldTalent strategies for a networked world
Talent strategies for a networked world
 
Embrace the Noise - MPRC 2013 Keynote Presentation by Diane Schwartz
Embrace the Noise - MPRC 2013 Keynote Presentation by Diane SchwartzEmbrace the Noise - MPRC 2013 Keynote Presentation by Diane Schwartz
Embrace the Noise - MPRC 2013 Keynote Presentation by Diane Schwartz
 
Joanna Belbey Presentations - BDI 7/12/12 Social Media Security & Compliance ...
Joanna Belbey Presentations - BDI 7/12/12 Social Media Security & Compliance ...Joanna Belbey Presentations - BDI 7/12/12 Social Media Security & Compliance ...
Joanna Belbey Presentations - BDI 7/12/12 Social Media Security & Compliance ...
 
CLEAR Training: Social Media Strategy
CLEAR Training: Social Media StrategyCLEAR Training: Social Media Strategy
CLEAR Training: Social Media Strategy
 
Social Tech Training - Power Building Online
Social Tech Training - Power Building OnlineSocial Tech Training - Power Building Online
Social Tech Training - Power Building Online
 
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...
 
Actiance bdi 7.12
Actiance bdi 7.12Actiance bdi 7.12
Actiance bdi 7.12
 
How Wealth Managers are Building Business Through Social - BDI 4.2.13 Wealth ...
How Wealth Managers are Building Business Through Social - BDI 4.2.13 Wealth ...How Wealth Managers are Building Business Through Social - BDI 4.2.13 Wealth ...
How Wealth Managers are Building Business Through Social - BDI 4.2.13 Wealth ...
 
Jeff Revoy - The Power of Predictive Social Analytics
Jeff Revoy - The Power of Predictive Social AnalyticsJeff Revoy - The Power of Predictive Social Analytics
Jeff Revoy - The Power of Predictive Social Analytics
 
Fisheye Analytics
Fisheye AnalyticsFisheye Analytics
Fisheye Analytics
 
Social media marketing - Gaythri Raman, LexisNexis
Social media marketing - Gaythri Raman, LexisNexisSocial media marketing - Gaythri Raman, LexisNexis
Social media marketing - Gaythri Raman, LexisNexis
 
Social Media Services from Dell
Social Media Services from DellSocial Media Services from Dell
Social Media Services from Dell
 
Social media-Starter
Social media-StarterSocial media-Starter
Social media-Starter
 

Mais de Jeff Turner

REBarcamp Denver
REBarcamp DenverREBarcamp Denver
REBarcamp Denver
Jeff Turner
 
Flickr In Five Slides
Flickr In Five SlidesFlickr In Five Slides
Flickr In Five Slides
Jeff Turner
 
Future Of Social Media
Future Of Social MediaFuture Of Social Media
Future Of Social Media
Jeff Turner
 

Mais de Jeff Turner (16)

SAAR 50 Year Anniversary Keynote Slides
SAAR 50 Year Anniversary Keynote SlidesSAAR 50 Year Anniversary Keynote Slides
SAAR 50 Year Anniversary Keynote Slides
 
High Tech ≠ High Touch
High Tech ≠ High TouchHigh Tech ≠ High Touch
High Tech ≠ High Touch
 
The Business Value Of Social Media For Social Good
The Business Value Of Social Media For Social GoodThe Business Value Of Social Media For Social Good
The Business Value Of Social Media For Social Good
 
Listening As Strategy (revised)
Listening As Strategy (revised)Listening As Strategy (revised)
Listening As Strategy (revised)
 
Managing Your Trust Network
Managing Your Trust NetworkManaging Your Trust Network
Managing Your Trust Network
 
Listening As Strategy (a)
Listening As Strategy (a)Listening As Strategy (a)
Listening As Strategy (a)
 
Your Values Are Your True Brand (Revised)
Your Values Are Your True Brand (Revised)Your Values Are Your True Brand (Revised)
Your Values Are Your True Brand (Revised)
 
Transparency Is For Amateurs
Transparency Is For AmateursTransparency Is For Amateurs
Transparency Is For Amateurs
 
A Values-Based Approach To Social Media
A Values-Based Approach To Social MediaA Values-Based Approach To Social Media
A Values-Based Approach To Social Media
 
Embracing Social Media
Embracing Social MediaEmbracing Social Media
Embracing Social Media
 
Expanding Your Sphere Of Influence: Real World Networking
Expanding Your Sphere Of Influence: Real World NetworkingExpanding Your Sphere Of Influence: Real World Networking
Expanding Your Sphere Of Influence: Real World Networking
 
REBlogworld 09 Panel 1
REBlogworld 09 Panel 1REBlogworld 09 Panel 1
REBlogworld 09 Panel 1
 
Why Social Media Is Here To Stay
Why Social Media Is Here To StayWhy Social Media Is Here To Stay
Why Social Media Is Here To Stay
 
REBarcamp Denver
REBarcamp DenverREBarcamp Denver
REBarcamp Denver
 
Flickr In Five Slides
Flickr In Five SlidesFlickr In Five Slides
Flickr In Five Slides
 
Future Of Social Media
Future Of Social MediaFuture Of Social Media
Future Of Social Media
 

Último

9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
delhimodel235
 
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcRCall Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
asmaqueen5
 
9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
delhimodel235
 
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
delhimodel235
 
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
asmaqueen5
 
Acibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin TurkeyAcibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin Turkey
Listing Turkey
 
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
ApartmentWala1
 
Goa Call Girls 8617370543 Call Girls In Goa By Russian Call Girl in goa
Goa Call Girls 8617370543 Call Girls In Goa By Russian Call Girl in goaGoa Call Girls 8617370543 Call Girls In Goa By Russian Call Girl in goa
Goa Call Girls 8617370543 Call Girls In Goa By Russian Call Girl in goa
Nitya salvi
 
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
delhi24hrs1
 

Último (20)

Ganga Platinum Kharadi Pune brochure.pdf
Ganga Platinum Kharadi Pune brochure.pdfGanga Platinum Kharadi Pune brochure.pdf
Ganga Platinum Kharadi Pune brochure.pdf
 
Kolte Patil Kharadi Pune E Brochure.pdf
Kolte Patil Kharadi Pune E  Brochure.pdfKolte Patil Kharadi Pune E  Brochure.pdf
Kolte Patil Kharadi Pune E Brochure.pdf
 
SVN Live 5.6.24 Weekly Property Broadcast
SVN Live 5.6.24 Weekly Property BroadcastSVN Live 5.6.24 Weekly Property Broadcast
SVN Live 5.6.24 Weekly Property Broadcast
 
Yedi Mavi TOBB Zeytinburnu - Listing Turkey
Yedi Mavi TOBB Zeytinburnu - Listing TurkeyYedi Mavi TOBB Zeytinburnu - Listing Turkey
Yedi Mavi TOBB Zeytinburnu - Listing Turkey
 
Sector 62, Noida Call girls :8448380779 Noida Escorts | 100% verified
Sector 62, Noida Call girls :8448380779 Noida Escorts | 100% verifiedSector 62, Noida Call girls :8448380779 Noida Escorts | 100% verified
Sector 62, Noida Call girls :8448380779 Noida Escorts | 100% verified
 
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 3 Delhi (Call Girls) Delhi
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Huda City Centre (Gurgaon)
 
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcRCall Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
Call Girls In Gandhi Nagar↬Delhi NCR (Call Us) 8447779280 }Escorts in Delhi NcR
 
9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi9990771857 Call Girls  Dwarka Sector 8 Delhi (Call Girls ) Delhi
9990771857 Call Girls Dwarka Sector 8 Delhi (Call Girls ) Delhi
 
Parksville 96 Surrey Floor Plans May 2024
Parksville 96 Surrey Floor Plans May 2024Parksville 96 Surrey Floor Plans May 2024
Parksville 96 Surrey Floor Plans May 2024
 
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
 
Nyati Elite NIBM Road Pune E Brochure.pdf
Nyati Elite NIBM Road Pune E Brochure.pdfNyati Elite NIBM Road Pune E Brochure.pdf
Nyati Elite NIBM Road Pune E Brochure.pdf
 
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
Call Girls In Krishna Nagar Delhi (Escort)↫8447779280↬@SHOT 1500- NIGHT 5500→...
 
Acibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin TurkeyAcibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin Turkey
 
2k Shot Call girls Karol Bagh Delhi 9205541914
2k Shot Call girls Karol Bagh Delhi 92055419142k Shot Call girls Karol Bagh Delhi 9205541914
2k Shot Call girls Karol Bagh Delhi 9205541914
 
Kohinoor Teiko Hinjewadi Phase 2 Pune E-Brochure.pdf
Kohinoor Teiko Hinjewadi Phase 2 Pune  E-Brochure.pdfKohinoor Teiko Hinjewadi Phase 2 Pune  E-Brochure.pdf
Kohinoor Teiko Hinjewadi Phase 2 Pune E-Brochure.pdf
 
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
 
Real Estate Finance and Investments (2019).pdf
Real Estate Finance and Investments (2019).pdfReal Estate Finance and Investments (2019).pdf
Real Estate Finance and Investments (2019).pdf
 
Goa Call Girls 8617370543 Call Girls In Goa By Russian Call Girl in goa
Goa Call Girls 8617370543 Call Girls In Goa By Russian Call Girl in goaGoa Call Girls 8617370543 Call Girls In Goa By Russian Call Girl in goa
Goa Call Girls 8617370543 Call Girls In Goa By Russian Call Girl in goa
 
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Malviya Nagar(Delhi)
 

Web 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social Media

Notas do Editor

  1. School of common sense should be enough education, but clearly there are many who have failed even the most basic common sense courses.
  2. Manpower surveyed 34,000 employers worldwide.
  3. Without oversight, or a collaborative effort to create social media policy inside organizations, it’s just a matter of time.
  4. There is a misconception that if content appears online, particularly in a social forum or blog, it's public domain material. While it may be true that Social Media is has forever changed the internet landscape, it hasn’t change IP rules. The ease of copy and paste, with both photos and text, contributes.
  5. Music is being illegally used by the minute.
  6. Bashing other agents on public forums, without using their names, has become a sport. And it goes beyond generic public grumbling. Professional standards example provided by Frances Flynn Thorsen. Example is from ActiveRain: “Today I closed a transaction that was one of the most stressful transactions, for everyone involved ... I am a broker with 15 agents ... I thought I would have an ulcer before this transaction closed… “So what was the problem? ... The buyer ... someone who had an inactive license when one of my agents wrote the contract, assisting her as a transaction broker...during the process she reactivated her license. She plans on listing and selling property...This would lead you to believe she understands something about real estate and contracts, right? WRONG!! “How is someone who cannot understand something as simple as possession explain anything else in the contract. She closed, but she never did understand. And we had to make unnecessary compromises to get it closed. And she has been trying to get into the house since this afternoon! It's going to be a long six days!”
  7. Article 12 | REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations. REALTORS® shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional. (Amended 1/08)
  8. Standard of Practice 12-5 | REALTORS® shall not advertise nor permit any person employed by or affiliated with them to advertise listed property in any medium (e.g., electronically, print, radio, television, etc.) without disclosing the name of that REALTOR®'s firm in a reasonable and readily apparent manner. (Adopted 11/86, Amended 1/07)
  9. Way too often, people assume that the context of their personal conversations is known to the masses who may be listening. It’s not.
  10. Keyword monitoring at a global level just isn’t effective or efficient.