The document discusses listening as a strategy, particularly on social media platforms like Twitter. It notes that listening can be more valuable than broadcasting. It emphasizes the importance of having intent when listening, such as looking for opportunities to help others. It also provides tips for effective listening as a strategy, including avoiding distractions, paying attention, making eye contact (figuratively online), digging deeper into topics, and being interested in and influenced by others.
2. Listening As Strategy
“Once we learned that Twitter’s real power was as
a listening tool more than a broadcasting tool, it
became amazingly valuable.” - Richard Binhammer, Dell Computer
30. Listening As Strategy
Keys To Success:
• No distractions.
• Pay attention.
• Make eye contact.
Jeff Turner | Zeek.com | @respres
Notas do Editor
Listening without intent isn’t a strategy. It’s not even a tactic. It’s just legal eavesdropping.
There are two kinds of customers: those who pay you to keep doing your thing and those you can help along the way an will say nice things about you.
Hopefully these groups overlap, but both are important regardless. The first funds your work, the second expands your reach tremendously. And it's really not difficult to be helpful. It's fun, personally rewarding and often yields great insights on participating in the human experience.