Slides for the "Expanding Your Sphere Of Influence: Real World Networking" panel at the National Association of Realtors Annual Convention in San Diego.

1. Expanding Your Sphere Of Influence
REAL WORLD NETWORKING
Ines Hegedus-Garcia, Teresa Boardman & Mariana Wagner
Moderated by Jeff Turner, @respres, President, Zeek Interactive

2. INES HEGEDUS-GARCIA
MIAMISM.COM - @INES on twitter

3. Blog = Hub

4. Miamism Friday Series

5. Sharing Social Capital

6. Local Tweet-Ups

7. The Social Object

8. TERESA BOARDMAN
STPAULREALESTATEBLOG.COM - @TBOARD on twitter

9. Meeting People: Blog
They wanted a St. Paul Realtor.
Listed In July & August - Sold.

10. Meeting People: Blog
A specific post.

11. Meeting People: Blog
Last Week
An Email From Mary

12. Meeting People: Flickr
OK, so they look kind of weird but I fit in.

13. Meeting People: Flickr
People in my community - common interests.
Twin Cities (2,128 members)
The Twin Cities Photography Meetup
The Beauty of St. Paul, MN (418 members)
Minnesota Travel (686 members)
Mississippi River (498 members)
Abandoned Twin Cities (242 members)
Minnesota State Capital (33 members)
Como Park Zoo & Conservatory, St. Paul,
MN (176 members)

14. Meeting People: Flickr
People in my community - common interests.
Neighborhood Groups
Non-Profits
Media Organizations
Local Landmark
Special Interest
Sports
Food
Software

15. People I Never Meet
They don’t want to meet me
or see me and are not looking
for a friend.
They just want me to sell their
lofts and not bug them in the
process.

16. A Powerful Intersection

17. MARIANA WAGNER
WAGNERITEAM.COM - @MIZZLE on twitter

18. Blogging
Use SM Aspect To Create An Up Front Relationship Of Authority

19. Blogging
Target a specific demographic or geographic area.

20. Blogging
Write directly to them. Address their specific questions & concerns.

21. Blogging
Show up in search engines for niche/longtail terms.

22. Blogging
Economic Demographic

23. Blogging
Geographic Area

24. Blogging
Type Of Property

25. Blogging

26. Expanding Your Sphere Of Influence
REAL WORLD NETWORKING
Ines Hegedus-Garcia, Teresa Boardman & Mariana Wagner
Moderated by Jeff Turner, @respres, President, Zeek Interactive