3. That is precisely why we have seen a decline in the use of
pop-up windows on the internet today. Surfers simply
disregard the pop-ups and usually just close the window
without even bothering to read the ad. Too many pop-up
ads can also cause the user to leave your site. You have
valuable information to offer, but nobody will see it. Their
time is valuable and they are not about to waste it closing
out numerous pop-up ads.
4. Despite these setbacks, studies have shown that pop-up
windows remain an effective method of internet
marketing.
5. Is there a way that pop-up windows can be less annoying,
yet still be an effective marketing tool?
6. Yes! Consider placing the pop-up where it can be seen
upon exiting your site instead of entering. This allows the
surfer to obtain the information they came for without
being hassled by frequent advertisements and offers. The
surfer leaves your site with a positive attitude and is more
likely to respond to the pop advertisement.
7. This type of ad is known as the pop-under window. Here
is how the pop-under works. When the surfer comes to
your site, the ad is opened up discretely behind your web
page. The person visiting your site obtains the
information they came for. Upon exiting, they will see the
ad. Now, they are more likely to respond because you
have taken care of their needs first. Since the surfer is
satisfied that he has achieved his objective, he is now
open to other ideas; namely responding to your pop-
under advertisement.
8.
9.
10. Keep your message simple yet powerful and your pop-
windows are sure to generate profits for your site and
happy repeat customers.