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The Business Case for Responsible Tourism
RESPONSIBLE TOURISM IN CITIES

 LOCAL ECONOMIC DEVELOPMENT THROUGH
URBAN RENEWAL AND TOURISM: AN APPROACH
   FOR COMPETITIVE URBAN RENEWAL AND
  RESPOSIBLE TOURISM IN PORT ELIZABETH

            TWO CASE STUDIES
              6 May 2011
                Durban
Moving Out of the Financial Crisis;
“No Income, No Job, Asset Less”
Port Elizabeth and the Mandate Area of the
Mandela Bay Development Agency
The Mandela Bay Development Agency
Local Spatial Development Framework Area
Two Visions for the Harbour




•   Expanded auto & container freight on          •   Waterfront development over southern
    vacated tank farm & manganese land                portion of the harbour
•   No allocation of land beyond Southern Ports   •   Continued vehicle freight and fishing
    Agreement                                         related activities in northern portion of the
•   Environmental, safety and access                  harbour
    constraints on Southern Port land means       •   Waterfront and city integration
    that development options are very limited
Responding to the broad market: Living Standard
                 Measurement
                                   Total Population 2007 – 1,088,839




                              MBDA Precinct
Background




             ?
Background




       A THIRD WAY
Sectoral contribution to Gross
Domestic Product (GDP) in Nelson Mandela Metro
Sectoral contribution to Nelson Mandela Metro’s GDPR 1995-2007 (constant 2000 prices)




The Metro’s economy is dominated by the tertiary sector, (tourism and real estate) contributing 64% to
the GDP, the secondary sector mainly automotive) 35% and the
primary sector (mining) only 1 %.
Stability of Sectors
 Figure 2: Year on year % change in growth rate (constant 2000 prices) of sectors in Nelson Mandela
 Metro




 The tertiary sector is the most stable, and has shown the most consistent positive growth, where the
 secondary sector is highly volatile
What does the City want?
What can it absorb?

   Contextual       Sector analysis
    analysis

                        Office Market      Market size
  Comparative
   analysis of                             Market
  market size           Retail Market      performance
                                           Market profile
                     Residential Market    Market gaps
   Economic
  base analysis                            Investment
                      Tourism market       opportunities
                    Leisure/Sport market
                     Culture & Heritage
Consumer market            market
    profile
The Political Enviroment
The Plan
The Business Case for Responsible Tourism
CASE STUDY ONE

 SEMI-PEDESTRIANISATION OF GOVAN
MBEKI AVENUE (THE CBD MAIN STREET)

  Economic, social and environmental
Govan Mbeki Avenue Market Research:
Where do people come from?


  65%                             22%




 13%
Govan Mbeki Avenue: Market
Research: How do people travel?



        Minibus Taxi   55%
        Bus             7%
        Car            17%
        Walk           19%
        Train           2%
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
“Money in muck”
approach…
The Business Case for Responsible Tourism
KEY FINDINGS
CASE STUDIE TWO

THE REDEVELOPMENT OF THE DONKN
 RESERVE (A HERITAGE PROPERTY)

 Economic, social and environmental
The
economics
of art
The Donkin Project
Democrac
                                                                   y
                    Commission:                                              T
                    ANTHENAEU                                                S                      Commission: DONKIN existing
                             M
                                                                Elections                   NEW MOSAIC                      T
                                                                                                            NMMU
                                                                                                                            S
                                                                             T
                                                                             S    Commission: CONTOUR PATH, AMPHITHEATRE,

 Commission:                                                        76                                                          T
WHITES RD WALL                                                   uprisings                                                      S
                                                                              NMMU
             T                                                                                Commissions: WRAP MARKTING TS,
             S                                                     Rivonia
                                                                                                             St MARY’sSTEPS,
                                                                    Trial                          NMMU
                                                                   Womens
                                                                                 NMMU
                                                                    March
                                                                              Emerging
       Artwork with link to South
NMMU    End Museum and Hindu
               Temple                                                             boyhood   NMMU

          Artwork with link to
NMMU          Uitenhage
                                                                                                              Commission: LINK
                                                                                               Birth
       Artwork with link to EPSAC                                                                                NMMU
                                     ?
                                                                                             NMMU
                                 Banner reproductions of
                                                                                                         Commission: Campanile
                                 artworks in Red Location
                                   (RORY needs advice/      ?                                                 NMMU
                                        guidance)


                                                   Route marker with
                                                     67 elements        T
                                                                        - Way-finding
                                                                        S
                                                                           - Labels
                                                                          - Signage
The Business Case for Responsible Tourism
JETTY STREET WALKWAY
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
Welcome Carpet – Lisbet Demeyer
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
SITE WORKS THE FLAG – POSITION,
SCALE AND PROPORTION
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
The Business Case for Responsible Tourism
CONCLUSION
QUESTIONS?

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The Business Case for Responsible Tourism

  • 2. RESPONSIBLE TOURISM IN CITIES LOCAL ECONOMIC DEVELOPMENT THROUGH URBAN RENEWAL AND TOURISM: AN APPROACH FOR COMPETITIVE URBAN RENEWAL AND RESPOSIBLE TOURISM IN PORT ELIZABETH TWO CASE STUDIES 6 May 2011 Durban
  • 3. Moving Out of the Financial Crisis; “No Income, No Job, Asset Less”
  • 4. Port Elizabeth and the Mandate Area of the Mandela Bay Development Agency
  • 5. The Mandela Bay Development Agency Local Spatial Development Framework Area
  • 6. Two Visions for the Harbour • Expanded auto & container freight on • Waterfront development over southern vacated tank farm & manganese land portion of the harbour • No allocation of land beyond Southern Ports • Continued vehicle freight and fishing Agreement related activities in northern portion of the • Environmental, safety and access harbour constraints on Southern Port land means • Waterfront and city integration that development options are very limited
  • 7. Responding to the broad market: Living Standard Measurement Total Population 2007 – 1,088,839 MBDA Precinct
  • 9. Background A THIRD WAY
  • 10. Sectoral contribution to Gross Domestic Product (GDP) in Nelson Mandela Metro Sectoral contribution to Nelson Mandela Metro’s GDPR 1995-2007 (constant 2000 prices) The Metro’s economy is dominated by the tertiary sector, (tourism and real estate) contributing 64% to the GDP, the secondary sector mainly automotive) 35% and the primary sector (mining) only 1 %.
  • 11. Stability of Sectors Figure 2: Year on year % change in growth rate (constant 2000 prices) of sectors in Nelson Mandela Metro The tertiary sector is the most stable, and has shown the most consistent positive growth, where the secondary sector is highly volatile
  • 12. What does the City want? What can it absorb? Contextual Sector analysis analysis Office Market Market size Comparative analysis of Market market size Retail Market performance Market profile Residential Market Market gaps Economic base analysis Investment Tourism market opportunities Leisure/Sport market Culture & Heritage Consumer market market profile
  • 16. CASE STUDY ONE SEMI-PEDESTRIANISATION OF GOVAN MBEKI AVENUE (THE CBD MAIN STREET) Economic, social and environmental
  • 17. Govan Mbeki Avenue Market Research: Where do people come from? 65% 22% 13%
  • 18. Govan Mbeki Avenue: Market Research: How do people travel? Minibus Taxi 55% Bus 7% Car 17% Walk 19% Train 2%
  • 26. CASE STUDIE TWO THE REDEVELOPMENT OF THE DONKN RESERVE (A HERITAGE PROPERTY) Economic, social and environmental
  • 29. Democrac y Commission: T ANTHENAEU S Commission: DONKIN existing M Elections NEW MOSAIC T NMMU S T S Commission: CONTOUR PATH, AMPHITHEATRE, Commission: 76 T WHITES RD WALL uprisings S NMMU T Commissions: WRAP MARKTING TS, S Rivonia St MARY’sSTEPS, Trial NMMU Womens NMMU March Emerging Artwork with link to South NMMU End Museum and Hindu Temple boyhood NMMU Artwork with link to NMMU Uitenhage Commission: LINK Birth Artwork with link to EPSAC NMMU ? NMMU Banner reproductions of Commission: Campanile artworks in Red Location (RORY needs advice/ ? NMMU guidance) Route marker with 67 elements T - Way-finding S - Labels - Signage
  • 36. Welcome Carpet – Lisbet Demeyer
  • 43. SITE WORKS THE FLAG – POSITION, SCALE AND PROPORTION