3. 5/12/11 @resonancesocial 3 15 years experience as a marketing copywriter Social media geek since the get-go Started Resonance Social Media in 2010 to help small businesses find their voice on social networks A Bit About Me …
4. agenda “Social media gives you the ability to check perception. You’re not speaking at people anymore—you are speaking with them.” Brian Solis, author, Engage! 5/12/11 @resonancesocial 4
5. 5/12/11 @resonancesocial 5 Traditional Recruiting Methods Recruiting in “The Socialverse” Your Blog LinkedIn Facebook Twitter YouTube Agenda
6. 5/12/11 @resonancesocial 6 Recognizing Your Rock Stars: Using social media for employee recognition Laying Down the Rules: Developing a social media policy Helpful Resources Agenda (cont'd)
7. “The difference between PR and social media is that PR is about positioning, and social media is about becoming, being, and improving.” Chris Brogan, author, Trust Agents Traditional recruiting methods 5/12/11 @resonancesocial 7
9. 5/12/11 @resonancesocial 9 Limitations Cost One-time interactions Lack of depth (“I’ll call you …”) “Stupid resume tricks” Applicant overload Little access to “hidden talent market”—qualified candidates who may not be actively looking Traditional Recruiting Methods
10. Recruiting in the Socialverse “Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.” Erik Qualman, author, Socialnomics 5/12/11 @resonancesocial 10
11. 5/12/11 @resonancesocial 11 Recruiting in theSocialverse You Facebook “The Coffee Shop” Blog “The Open House” LinkedIn “The Networking Event” Twitter “The Speed Date” YouTube “The Public Access Cable Channel” Your perfect candidate
12. 5/12/11 @resonancesocial 12 Blogs “Behind the scenes” view Shows your business’ personality Venue for posting job openings Keeps you “front of mind” Recruiting in theSocialverse Blog “The Open House”
14. 5/12/11 @resonancesocial 14 LinkedIn Users can “follow” your company page and receive updates in their news feed Your company page provides key information about your organization and your employees Post jobs on your Career page ($195 for 30 days) Recruiting in theSocialverse LinkedIn “The Networking Event”
17. 5/12/11 @resonancesocial 17 Facebook Fans see your updates in their feeds in real time Can create a page for job links Post about job fairs and trade shows Recruiting in theSocialverse Facebook “The Coffee Shop”
20. 5/12/11 @resonancesocial 20 Twitter Fans see your updates in their feeds in real time Include a short link to job posting Can post several times a day Followers can respond to your posts to get a conversation going Recruiting in theSocialverse Twitter “The Speed Date”
22. 5/12/11 @resonancesocial 22 YouTube Showcases your company culture Job-seekers can “meet” the people they’d be working with Create your own recruiting “commercial” Recruiting in theSocialverse YouTube “The Public Access Cable Channel”
25. Recognizing Your Rock Stars “Social media allows big companies to act small again.” Jay Baer, co-author, The Now Revolution 5/12/11 @resonancesocial 25
26. 5/12/11 @resonancesocial 26 Congratulate your Employee of the Week, Month, or Year Post new hires and promotions Recognize awards or achievements outside work, as in “Congrats to our receptionist Sarah for completing the MS 150!” Recognizing Your Rock stars
27. 5/12/11 @resonancesocial 27 Post a weekly or monthly Employee Spotlight Give shout-outs to “unsung heroes,” employees who customers or partners may not know Recognizing Your Rock Stars
31. Laying Down the Rules “Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.” Guy Kawasaki, author, Enchantment 5/12/11 @resonancesocial 31
32. 5/12/11 @resonancesocial 32 Develop a social media policy for all employees to sign Emphasize what employees can do rather than on the “thou shaltnots” Laying Down the Rules
33. 5/12/11 @resonancesocial 33 Key elements of a social media policy*: Philosophy, scope, and goals Honesty and transparency Common sense and good judgment Confidential and proprietary information Laying Down the Rules *Source: The Now Revolution by Jay Baer and Amber Naslund, 2011
34. 5/12/11 @resonancesocial 34 Key elements of a social media policy*: Competitor and customer information Consequences Handling and escalating inquiries Participation during work hours Examples and best practices Laying Down the Rules *Source: The Now Revolution by Jay Baer and Amber Naslund, 2011
35. Helpful Resources “We are massively underestimating this culture shift ... We are in the era of the humanization of business. We’re living by small town rules again.” Gary Vaynerchuk, author, Crush It! 5/12/11 @resonancesocial 35
36. 5/12/11 @resonancesocial 36 Books: The Now Revolution by Jay Baer & Amber Naslund, 2011 Engage! by Brian Solis, 2010 Socialnomics by Eric Qualman, 2009 Helpful Resources