A current selection of my work - 2009 - 2013. This includes case studies as well as kid studies.

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[ design ] [ dev ] [ ideas ]
[ portfolio ’13 ]
MARCIE K BRADEN
hi@marciebraden.com
(704) 779-7638
Selected clients for Case Studies section: taBoozie, SecurityBidz, Book-a-Cook, ListSanity, TREKA, PokerNearMe, A Great Chase, and PokerPeers. Various client work
chosen for the Skill Study section. All work in portfolio completed between 2009 – 2013.

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MARCIE K BRADEN | DESIGN, DEVELOPMENT, PRODUCT SPECIFICATIONS & MANAGEMENT
ABOUT ME MY EXPERIENCE
Marcie understands and creates with
marcie.braden@gmail.com
business in mind. She intuitively
I have a BA from Vassar College in a drawer
develops without constant direction and
somewhere, a background in graphic design and a WEBSITE DESIGN PRINT DESIGN provides good business
passion for entrepreneurship. I’ve spent the last ten recommendations.
UI / UX BRANDING WRITING
years cutting my teeth in the start-up environment, – Troy Evans, Consultant
serving varying consulting roles for more than 25 TECHNICAL SPECIFICATIONS VIDEO SCRIPTING
new companies. I have also been hired by
Marcie masterfully blends her superb eye
established brands for free-lance projects and PROJECT MANAGEMENT EDITING
with an understanding of the end-user.
consulting work. More than 88% of my clients over Some of Marcie’s key strengths are her
SOCIAL MARKETING STRATEGY RESEARCH
the last 10 years have sought me out after I have organizational skills, penchant for
completed a single project. I to choose projects that CORPORATE DOCUMENTS PRESENTATIONS quality, attention to detail, and refusal to
| (704) 779-7638
spark my passion and drive me to become an integral succumb to time-squandering
part of the team – I have been offered equity and/or perfectionism.
Board positions for more than 29% of the companies – Tony Guererra, Author
I have worked with to date.
THE SKILLS IT TAKES... "Marcie Braden is one of the most
WHAT PEOPLE ASK ME TO DO talented people I have had the pleasure
Photoshop
Illustrator
of working with in the technology
industry. In addition to being a very
InDesign
WRITING & talented designer and highly skilled with
CSS
RESEARCH UI/UX, she possesses a strong feel and
HTML
understanding for overall strategic and
jQuery
business issues."
DESIGN PHP
– George Meyer, Acuitize
STRATEGY C Programming
Social Marketing
Writing “Marcie is a consummate professional –
Public Speaking continually adding value at every stage of
PROJECT Thinking any process – from design concepts, to
MANAGEMENT Wordpress user ease-of-use and functionality. I’ve
MailChimp enjoyed working with her immensely.”
– Joe Patanella, Founder TrustWave

3. Working with so many different companies, I have a rich backdrop for understanding success and
failure: making decisions in a silo almost always leads to failure. It’s a true understanding of your
target market and what you hope to achieve that allows you to provide a product that people want.
It’s my constant battle to figure out how to translate the market and consumer demands into a product
design and presentation that’s a perfect fit for a client’s needs.
[ case studies ]
A SELECT SAMPLING
Each page in this section is a case study of a project on which I’ve consulted for design/development and/or business strategy. A brief description of the project appears on
each page along with the dates of the project. Please note that materials included within projects are not exhaustive, nor is the sampling of projects themselves.

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marcie.braden@gmail.com
CASE STUDY
| (704) 779-7638
01
taBoozie.COM | CONSULTING: DESIGN, BRANDING & BUSINESS STRATEGY
The company received recognition at Startup Weekend Las Vegas as “Bar Tabs for Me.” I rebranded to taBoozie, creating a logo and color scheme for the company that emphasizes its position as a new
technology company in the entertainment space. I created website designs, sales sheets, mobile app designs, investment materials, and various print materials.

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marcie.braden@gmail.com
CASE STUDY
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02
SECURITYBIDZ.COM | CONSULTING: DESIGN, BRANDING & BUSINESS STRATEGY
I worked closely with the founders of SecurityBidz to help solidify business ideas, create branding, website design and corporate document. I also identified, hired and managed specialty consultants for
advertising, sales and video production. I wrote corporate documents and consumer-facing materials including investor deck, business plan and video scripts.

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marcie.braden@gmail.com
CASE STUDY
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03
BOOK-A-COOK | WEBSITE DESIGN & DEVELOPMENT
I consulted with Book-a-Cook to design and develop a forward-compatible phased approach to website development as the startup grows. The first phase of the site, shown above, will be launching in
early Spring 2013. This project included incorporating a customized Wordpress blog into the main flow of a standalone site.

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marcie.braden@gmail.com
CASE STUDY
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04
LISTSANITY | OWNER: WEB DESIGN & DEVELOPMENT, MOBILE DESIGN
I worked closely with the developer to provide a completely dynamic design that can be built on the client-side as content changes. I designed and built a custom Wordpress theme for the information
and blogging side of the site. I boiled site functionality down to the most essential user interactions and designed a seamless UI/UX for mobile devices.

8. "#$!%&'()*+,'!- ./01!
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TOPICS
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TO LISTSANITY.C
AN INTRODUCTION
AN INTRODUCTION TO LISTSANITY.COM AND A AND A HIGHLIGHT OF TOPICS
COVERED IN THE BUSINE HIGHLIGHT OF TOPICS August
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and 2012
platform where users create
y is an online social discovery
1.1 What is ListSanity In a nutshell? ListSanit
In a nutshell? ListSani
ty is an online Current platform where aren’t designed
to
1.1 What is ListSanity
In a nutshell? ListSanity is an online socialg. social discoverynetworksusers create and
everythin discovery social platform where users
Lists about anything and
1.1 What is ListSanity
shareshare Lists about anything create and
you’re
share Lists about anything and everything. Current social networksmoment. What to
and everything. Current capture the aren’t designed
marcie.braden@gmail.com
opinions; they exist to social networks aren’t
capture, and and your
capture, save save shareshare and designed to
capture, save and share your opinions; the tip; of theexist to capture interests
your opinions they capture on your
they exist to iceberg the moment. What you’re
doing and and
doing how how feeling is just
you’re the moment . What you’re
away
doing and how you’re feeling feeling theFacebook andthe iceberg interests content
you’re is just is just thethe iceberg on your
tip of tip of Twitter simply carry and
sites like
opinions. “streams” of
opinions. TheThe “streams”
on your interests and
formats
like Facebook and create Twitterthese ill-fitted
k and lists in simply
opinions. The “streams” of sitesofusers still FacebooTwitter simply carry content away
sites like try
Yet
with the the currenttime.
with current of of time. carry content away
with the current of time. Yet users still yourand create create is human nature.
Yet users friends’ opinions these ill-fitted formats
try lists in
asking for still try and lists in these ill-fitted
because creating lists and
because creating lists
and for your your friends’
formats
because creating lists and askingasking forfriends’ opinions is human nature.
opinions is human nature.
?A
of your opinions and interests
create a meaningful collection
So exactly how do you create
So exactly how do you you can
So exactly how do you create a meaningful collection ofarises;opinions and that
a meaning a collectio a collection
to wheneve rfuldebate your your opinionsinterests? A
n of
collectio that you can point
collection n that you can and interests? A
collection that you can point point to wheneve r a debate arises;
debate arises; like.
to whenever a any time you’d a collection that you can
yourself a collection that you can
share with friends or reference
share with friends or reference
yourself any you’d like.
share with friends or reference yourself any time time you’d
like.
d space that makes creating,
to this problem – a dedicate
Enter ListSanit y - a solution
ListSani
solution to this problem – a dedicated space that makes than
Enter ListSanity - aty - a solution a piece problem – a dedicate better dessert creating,
to this of pie (pie is by far a
d space that makes creating,
sharing and comparing Lists
sharing and comparing you make
a piece of pie pie is/lists/show_list/32 04). The Lists
sharing and comparing ListsLists a piece of(pie (pie is bya far
nity.com by far better dessert than
a better dessert than
cake...disagree? http://w ww.listsa
cake...disagree? http://w
ww.listsa nity.com/lists/sho dislikes and interests. Now
cake...disagree? http://www.listsanity.com/lists/show_list/3204). The Lists you make
a picture of you, your likes,w_list/3 204). The Lists
and what’s on them create
and what’s on them create you there’s a
” make
and what’s on them create a picture ofasks,you, your a great book recomme ndation?
a picture of “What’s dislikes and interests. Now
you, your likes,likes, dislikes and interests
status
when someone ’s ’s Facebook
when someone Faceboo . Now
k status asks, “What’s time building and creating. there’s a
when someone’s Facebook status asks, you’ve spent a great book
that “What’s a great book recommendation?”
way to to point them to a List
way point them recomme ndation?” there’s
a
way to point them to ato a List that you’ve spent time building creating.
List that you’ve spent time building and
and creating.
all
– Master Lists. We aggregate
d the coolest thing yet
WeWe haven’t even mentione
haven’t even mention proving
We haven’t even mentioned ed the coolest thing yetMasteran authorita tive List,all
CASE STUDY
the coolest thing yet to create Lists. We aggregate
– – Master
your friends make Lists. We aggregat e all
those Lists that you you and
those Lists that and become an
those Lists that you and your friends make tofor all. With volume, ListSanit y will
your friends make create an authoritative List, proving
once and to create an authorita tive List,
who’s right and and who’s wrong
who’s right who’s wrong proving
a zombie
who’s right and who’s wrong once and forfor ice cream volume, best weapon in
once and all. With volume, ListSanity will become an
flavor to
g from favorite all. With ListSanity will become
authority on everythin
authorit y on everythin
g from favorite cream and we have weapon in valuable informat an ion
authority on everything from favorite iceicephics flavor to to some pretty a zombie
demogra cream flavor best weapon in a zombie
best
apocalyp se. Add our killerkiller
apocalyp se. Add our
demographics and we have
apocalypse. Add our killer demographics and we have some pretty valuable information
s alike. some pretty valuable informat
for consumers and businesse
for consume ion
for consumers rs and businesses alike.
and businesses alike.
t to
anything that’s importan
in passionat e debates over
On ListSanity users engageengage
On ListSanit y users nd the
On ListSanity users engage in passionate debates over anything that’s we understa
in passionaentirely new social network – important to
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be an te debates over anything that’s importan
them. We’re not trying trying to
them. We’re not to t to
be an entirely new social
them. We’re not trying to be an entirely new social network – we understand the
network – we understa
nd the
ry and Confidential
ListSanity.com – Proprieta
! !
! ListSanity.com – Proprietary and Confidential
ListSanity.com – Proprieta
ry and Confidential
05
LISTSANITY (cont) | DESIGN & CONTENT ON MARKETING MATERIALS & BUSINESS DOCUMENTS
ListSanity is an early stage startup gaining recognition for its functionality and design (it is currently a ProjectVesto top 12 finalist (out of 232 startup competitors). I did extensive research for the business
model and long-term strategy and have written all corporate documentation. I have created a brand that’s fun and casual – from designing user-facing websites and marketing materials to business and
investment documents.

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marcie.braden@gmail.com
CASE STUDY
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06
TREKA | CONSULTING: DESIGN, PRODUCT RESEARCH & SPECIFICATIONS & BUSINESS STRATEGY
Startup with early stage funding. I consulted for a 16 month period on product and design specifications, and business direction/ strategy. I managed all contract workers and coordinated
communications with the development team.

10. marcie.braden@gmail.com
CASE STUDY
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07
PNM | PRODUCT DEVELOPMENT, DESIGN ON WEBSITE/APP, BUSINESS & MARKETING STRATEGY
PokerNearMe is a personal project that I help to found. I have designed all aspects of the websites, mobile apps and printed materials. I helped conduct research – interviewing both poker players and
poker room managers. I crafted all corporate documents, helped to make strategic partnerships and hired a team to manage data and promote the product through sales.

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marcie.braden@gmail.com
CASE STUDY
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08
A GREAT CHASE | DESIGN & BRANDING, WEB DEVELOPMENT, MARKETING MATERIALS
I worked with the owner of A Great Chase to develop clean and bold branding for this scavenger adventure that is currently expanding to over 15 US cities. I have designed and developed websites,
printed collateral, advertisements, t-shirts, tickets, and certificates. I have worked closely with third party companies to integrate functionality into the website.

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marcie.braden@gmail.com
CASE STUDY
| (704) 779-7638
09
POKERPEERS| DESIGN & BRANDING, MARKETING MATERIALS, PROJECT MANAGEMENT
I worked closely with the founder and development team for PokerPeers to create a unique online gaming environment that incorporated live streaming videos. The project required design creation,
market research, legal research and consultation, quality assurance / feedback and investor meetings and presentations.

13. Working with startups and young companies has given me the opportunity to get my hands dirty with
all aspects of a business – from design and development to research and strategy. I have worked
closely with experts with impressive business backgrounds in sales, marketing, strategy, finances, and
more. I have a passion for learning and constantly pushing myself to develop new skills.
[ skill studies ]
MY AREAS OF EXPERTISE
The pages in this section cover my skill set....

14. marcie.braden@gmail.com
SKILL STUDY
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10
DESIGN: PROMOTIONAL MATERIALS
I have wide experience in print design – brochures, flyers, rack cards, posters, tickets, brochures, and more. I am fully versed in print requirements and packing designs for press. I have developed
relationships with several printers and work closely to make sure my designs look as good after printing.

15. marcie.braden@gmail.com
SKILL STUDY
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DESIGN: WEB DESIGN & DEVELOPMENT
I specialize in creating online experiences for individuals, small businesses and startups. Based on a company’s needs and budget I help choose the best solution – custom sites, skinned Wordpress
themes, custom Wordpress themes or fully customized CMSs.

16. SKILL STUDY
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DESIGN: ADVERTISEMENTS
I have created both print and digital advertisements for various companies. I specialize in digital with an emphasis on creating ads in all standard sizes. I am comfortable creating animated
advertisements.

17. SKILL STUDY
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DESIGN & CONTENT: CORPORATE PRESENTATIONS & INVESTOR DECKS
My favorite type of design is corporate documentation which requires a deep understanding of the content, audience and aesthetic. My work has gained positive recognition when presented to VCs,
incubators and pitch competitions. I have been sought out to both create and refine presentations – for design and content.

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SKILL STUDY
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TECHNICAL SPECIFICATIONS, WIREFRAMES & ROADMAPS
Keeping projects on task, on time and on budget are critical to success. I’m extremely organized and detail oriented. Before beginning any project I dive into the details, working closely with all team
members to ensure I understand not only my component responsibilities but the project as whole. To prevent any misunderstandings I carefully craft wireframes, project specs, site maps and
development roadmaps where necessary.

19. SKILL STUDY
15
DESIGN & CONTENT: BUSINESS PLANS
I have extensive experience reading and editing business plans for companies in different sectors. I have researched and penned 12 business plans in the last three years, working closely with the
founding team to understand the product, researching to understand the market, and conducting consumer interviews to understand the target user. I have been sought out to edit and design existing
business plans and other corporate documentation for established businesses.

20. [ portfolio ’13 ]
MARCIE K BRADEN
marcie.braden@gmail.com
(704) 779-7638
Thank you for looking at my selected works. If you have any questions about my capabilities please feel free to contact me. I love new projects and chatting with new
people, so don’t hesitate to reach out to me and maybe we’ll be a good fit! I look forward to hearing from you.