1. E-commerce logistics
& multi channel retailing
Dries De Love.
The Katoen Natie E-commerce team wants to provide a
full-consumer orientated back-office for pure players and
cross channel retailers with the focus on quality and velocity.
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2. Overview
• The wonder
• Location
• Transport
• Flexibility
– M²
– Personnel
• Cost
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3. Some examples
House of Fraser recently reported a 150% rise in online sales in the first half of the financial year,
taking its annual web sales to £35m.
The retailer is targeting online sales of £200m per annum within three years, and is currently looking at
doing more to increase multichannel sales with the introduction of a 'Buy and Collect' service, and
a trial of an order in store service.
Thanks in part to an increased focus on multichannel, profits at Debenhams rose by 20% to £150m in
its last financial year.
According to the retailer's trading update, the multichannel business grew strongly in the year with
Debenhams Direct sales for the 52 weeks up 88.4% on the previous year.
M&S has focused on multichannel this year, and has increased Direct (web, catalogue and
telephone) sales by 27% to £413.3m and is targeting £500m by 2010/11.
The retailer has been rolling out its 'Shop your Way' collect in store service out to some of its Simply
Food outlets.
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4. Katoen Natie Europe
• KTN Europe
– The Katoen Natie network of
warehouses, found in strategic
locations, allows delivery by truck
within 24 hours to all major European
consumer markets.
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5. Transport
• Direct injection into the transport
networks / country.
• Cost decrease due to transport
consolidation.
• Late order cut-off with daily pick-up.
• Next day delivery
• Full Track & Trace communication
towards the end customer.
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6. E-commerce flows…
• Offer
• Zero error tolerance
• Velocity
• Cost
• Transparency
• EDI
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7. Flexibility
• M²
• Personnel
• Pieces
• Partial orders
• Speed
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8. Cost
Personnel
• Hourly rate
• Overwork
• Weekend / nightshift
M²
• Rate
• Maintenance / taxes
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9. Ex. Belgium : EDC Platform Antwerp – 1548
Biggest logistics platform in Europe
• Currently Operational : 750.000m2
• Every Quarter : a new block of 32.000 m²
• Total Project : 1.200.000 m²
• Modes of Access : Rail, Road, Water
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10. Thank You for your kind attention!
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