The Enterprise Mobile App Market Status Report 2012 covers three key market dimensions: A) The market for enterprise mobile apps: The report provides a detailed description of the drivers of mobile app adoption in the enterprise. It also includes a detailed picture and description of the enterprise mobile app value chain and where various service providers’ offerings fall into the value chain. To Know More About This Report Visit: http://www.researchmoz.us/the-enterprise-mobile-app-market-status-report-2012-report.html B) The current state of enterprise mobility and enterprise app sourcing: The report depicts a picture of the current state of enterprise mobility by reporting the findings of a global survey in which 476 businesses of varied size and industry took part. It contains a detailed analysis of the enterprise geared apps found in major OS/OEM consumer app stores.

1. The Enterprise Mobile App Market Status Report 2012
The Enterprise Mobile App Market Status Report 2012 provides a comprehensive overview of the market for
enterprise mobility. It provides data, key market figures, technological and social trends and an analysis on the
enterprise mobile app market. It highlights and discusses strategies employed by enterprises currently
deploying mobile solutions and how enterprise mobility service providers are fulfilling the demand for
services and products. It is targeted towards enterprises aiming to further their mobile capabilities and
developers, both new entrants and those that already operate in this market, that want to understand what other
market players are offering and what enterprises are looking for.
The Enterprise Mobile App Market Status Report 2012 covers three key market dimensions:
A) The market for enterprise mobile apps:
The report provides a detailed description of the drivers of mobile app adoption in the enterprise. It also
includes a detailed picture and description of the enterprise mobile app value chain and where various service
providers’ offerings fall into the value chain.
B) The current state of enterprise mobility and enterprise app sourcing:
The report depicts a picture of the current state of enterprise mobility by reporting the findings of a global
survey in which 476 businesses of varied size and industry took part. It contains a detailed analysis of the
enterprise geared apps found in major OS/OEM consumer app stores.
C) Enterprise Mobility Trends & Challenges:
Through in depth-interviews with developers and service providers and on the basis of a comprehensive
global survey, the report maps out the future developments and challenges of the market for enterprise mobile
apps. The market is relatively young but developing at a fast pace, and the changes that will be seen are
described in detail, so as to allow for informed decision making for enterprises and developers.
This report concentrates on the status of the market for enterprise mobile app. The report’s objective is
to give a comprehensive overview of the market and enable readers to gain a deep understanding of its current
status, its driving factors and its future developments. The report will provide companies from all industries
and sizes with insights into the market.
The report answers the following main questions:
How is the widespread adoption of Bring Your Own Device policies affecting the market for enterprise
mobile apps? How are both traditional and new entrants to the market of enterprise mobility fulfilling the
demand? What are the key market developments and trends? What can I learn from current best practices?
Following the successful adoption of “Business to Customers” apps, the market for mobile
apps in the enterprise has tipped in the last 12-16 months. Enterprises, aiming to further their mobile
capabilities, are now focusing on the deployment of “Business to Employee” and
“Business to Partner” apps.
The reason for this is two-fold: Bring Your Own Device policy adoption, which saw employees bringing
personal smartphones and tablets to the workplace, and increased capabilities of smartphones and tablets,
which expanded the number of business functions that can be performed on the go.
In order to place enterprise mobility in the correct context The Enterprise Mobile App Market Status Report
2012 describes in detail the drivers of mobile app adoption within enterprises and the enterprise mobile app
The Enterprise Mobile App Market Status Report 2012

2. value chain, which extends from developing to managing apps, before providing key data on the market for
enterprise mobile apps.
It reports the results of an enterprise mobility global survey in which 476 companies took part. It reports the
number of enterprise geared apps currently present in major OS/OEM app stores and how these apps could be
classified according to their relevance for enterprise. Case studies provide an exemplification of strategies
employed to manage and position enterprise mobile apps. In-depth interviews with developers targeting this
market were carried out and provide a unique perspective of the current challenges and trends.
The market for enterprise mobile apps has introduced new services and service providers. Both traditional
enterprise software vendors and emerging mobile only vendors are described in terms of their current and
expected activity in the enterprise mobility market. This section will be a valuable aid in identifying potential
business opportunities for the future.
The trends and challenges section is a central component of market report. Trends and challenges as well as
well-constructed projections provide the core content upon which insights and the market outlook is based.
The Enterprise Mobile App Market Status Report 2012 covers 5 major aspects:
1) Characteristics of the market for mobile apps in the enterprise
This chapter explores the drivers of the mobile app adoption within enterprises and explains in detail the
mobile app value chain.
2) Status of mobile apps in enterprises
This chapter explores how companies are currently using mobile apps. It describes companies policies with
regards to mobile devices in use, issues that hinder adoption, usage and benefits of apps currently deployed,
sourcing and distribution channels, planned investment and future plans with regards to adoption.
3) The status of enterprise apps sourcing
This chapter provides an overview of the offerings currently available within the consumer app ecosystem by
making a distinction between “Core Enterprise” and enterprise relevant/ irrelevant apps. It also
describes the offerings of traditional enterprise software vendors, OEM/ Hardware vendors, OS providers, and
“mobile first” vendors.
4) Mobile device and app management
This chapter describes the current status of MDM (Mobile Device Management) and MEAPs (Mobile
Enterprise Application Platforms) and service providers. It also includes a detailed description of the top 5
vendors in both MDM and MEAP.
5) Trends and challenges in the enterprise mobile app market
This chapter shows the main trends and challenges in enterprise mobility by focusing on four major areas:
Apps, app developers, vendors and service providers, and security, management and policy.
table Of Content
1 Contents
2 Preface
The Enterprise Mobile App Market Status Report 2012

3. 3 Characterizing The Market For Mobile Apps In The Enterprise
3.1 Drivers Of Mobile App Adoption
3.2 Enterprise Mobile App Value Chain
3.3 Scope Of The Report
4 Status Of Mobile Apps In The Enterprise
4.1 How Companies Are Using Enterprise Apps
4.1.1 Mobile Device Policy In The Enterprise
4.1.2 Current And Planned Usage/functionality Of Mobile Enterprise Apps
4.1.3 Mobile Enterprise App Sourcing, Platforms And Distribution
4.1.4 Planned Investments In Enterprise Apps And Downloads
4.1.5 Barriers To Adoption And Issues Of Security
4.1.6 Benefits Associated With App Usage
5 Status Of Enterprise Apps Sourcing
5.1 Enterprise-relevant Apps Within The Consumer Apps Ecosystem
5.1.1 Overview Of Stores And Enterprise-relevant Categories
5.1.2 Apps With High Relevance For The Enterprise
5.1.3 The 10 Categories Of “core Enterprise” Apps
5.2 Enterprise-oriented Mobile Service Offerings (legacy And Emerging Vendors)
5.2.1 Status Of Mobile Offerings From Traditional Enterprise Vendors
5.2.2 Status Of Mobile Offerings From Oem/hardware Vendors
5.2.3 Status Of Mobile Enterprise Offerings From Mobile Os Leaders
5.2.4 Status Of Mobile Offerings From “mobile First” Vendors
6 Mobile Device And App Management
6.1 Status Of Mobile Device Management (mdm) Systems Illustrated Along Top 5 Vendors
6.2 Status Of Mobile Enterprise Application Platforms (meaps) Illustrated Along Top 5 Vendors
7 Outlook: Enterprise App Market Trends And Challenges
7.1 Trends
7.2 Challenges
8 About Research2guidance
9 Appendix
9.1 Enterprise Mobile Apps: Reality Check Survey Participants
The Enterprise Mobile App Market Status Report 2012

4. 9.2 List Of Business Apps Surveyed
9.3 Additional Examples Of Core Enterprise App Developer Types
9.4 Glossary
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The Enterprise Mobile App Market Status Report 2012