The performance of the travel and tourism sector in Norway has strengthened after a slowdown in 2009 due to the global financial crisis. The country has recorded an increase in the number of visitors, both domestic and international, and expenditure by tourists. The relatively stable state of the economy, promotional activities by the tourism authority and the hosting of international events supported this growth. Tourism has a significant role to play in the Norwegian economy in terms of contributions to GDP and employment. According to the World Travel and Tourism Council, tourism contributed 6.2% to Norway’s total GDP and accounted for 8.4% of total employment in 2012. Scope

1. Travel and Tourism in Norway to 2017
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Norway travel and tourism sector Detailed analysis
of tourist spending patterns in Norway The total, direct and indirect tourism output generated by each category
within the Norway travel and tourism sector Employment and salary trends for various categories in the
Norway travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice,
transportation, retail, travel intermediaries and others Detailed market classification across each category with
analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries
industries
Executive summary
The performance of the travel and tourism sector in Norway has strengthened after a slowdown in 2009 due to
the global financial crisis. The country has recorded an increase in the number of visitors, both domestic and
international, and expenditure by tourists. The relatively stable state of the economy, promotional activities by
the tourism authority and the hosting of international events supported this growth. Tourism has a significant
role to play in the Norwegian economy in terms of contributions to GDP and employment. According to the
World Travel and Tourism Council, tourism contributed 6.2% to Norway’s total GDP and accounted
for 8.4% of total employment in 2012.
Scope
This report provides an extensive analysis related to tourism demands and flows in Norway:
It details historical values for the Norway tourism sector for 2008–2012, along with forecast figures
for 2013–2017 It provides comprehensive analysis of travel and tourism demand factors with values for
both the 2008–2012 review period and the 2013–2017 forecast period The report provides a
detailed analysis and forecast of domestic, inbound and outbound tourist flows in Norway It provides
employment and salary trends for various categories of the travel and tourism sector It provides
comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with
values for both the 2008–2012 review period and the 2013–2017 forecast period
Key highlights
Tourism has a significant role to play in the Norwegian economy, both in terms of contribution to GDP and
to employment. Total tourism output in Norway reached NOK136.0 billion (US$23.4 billion) in 2012.
According to the World Economic Forum’s Travel and Tourism Competitiveness Report 2013, which
ranks 140 countries, Norway was 22nd in terms of overall travel and tourism competitiveness, and 10th, both
in terms of safety and security, and tourism infrastructure. Key features of Norway’s tourism offerings
include the country’s distinctive landscapes, attractive destinations such as Oslo, Bergen,
Jostedalsbreen and Lofoten, and unique natural phenomena. Domestic tourist volume declined from 14.5
million trips in 2008 to 13.3 million trips in 2012. However, it is expected that the volume will expand over
the forecast period, recording a CAGR of 1.03% to reach 14.0 million by 2017. Domestic demand will be
mainly driven by strong economic growth and government initiatives to promote tourism in the country. Over
the forecast period, domestic tourist expenditure is expected to increase at a CAGR of 5.14% to reach
NOK52.2 billion (US$9.0 billion) by 2017. A solid expansion in inbound tourism occurred during the review
Travel and Tourism in Norway to 2017

2. period, as the number of international arrivals increased from 4.3 million in 2008 to 5.1 million in 2012, at a
CAGR of 4.04%. International arrivals rose by 9.7% in 2010 and a further 4.1% in 2011, compared to the
slight decline of 0.02% posted in 2009. It is expected that inbound tourist volumes will continue to increase
over the forecast period, at a CAGR of 3.80%. International arrivals will be mainly driven by improved
economic conditions in Norway’s key source countries and government initiatives to promote
Norwegian tourism in Europe and other parts of the world. To cater to the rising demand for air travel, Avinor
has announced investments worth NOK37 billion for the 2014–2023 National Transport Plan period to
improve infrastructure in Norway. Two of the largest projects in the plan include the NOK12.5 billion
Terminal 2 project at Oslo Airport, and the NOK4 billion new terminal at Bergen Airport. Despite the decline
in 2009, the Norwegian hotel market expanded at a CAGR of 1.96% during the review period. In 2009, hotel
revenue declined by 4.8%, due to the weak economic conditions globally. However, with the improvements in
economic conditions, the hotel market recovered, growing at a rate of 4.2% in 2010 and 5.8% in 2011. The
overall growth in revenue during the review period can be attributed to the large domestic and inbound tourist
volumes. Over the forecast period, total revenue is expected to increase at a CAGR of 3.51% to reach
NOK26.2 billion (US$4.5 billion) by 2017, in line with the steady rise in tourism volumes. The majority of car
rentals are made at non-airport locations, and these accounted for 54.97% of total car rental market value in
2012. At the end of the forecast period, the contribution of non-airport car rentals is expected to decrease
slightly to 53.70% in 2017. Revenue for travel intermediaries is anticipated to increase at a CAGR of 5.55% to
reach NOK48.2 billion (US$8.3 billion) in 2017, driven by an increase in leisure travel, rising business and
conference-related travel. The online travel channel’s share of the travel intermediaries market is
expected to increase from 46.77% in 2012 to 60.39% in 2017. Consequently, the in-store channel’s
market share is expected to fall from 53.23% in 2012 to 39.61% in 2017.
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the Norwegian travel and
tourism sector Understand the demand-side dynamics within the Norwegian travel and tourism sector, along
with key market trends and growth opportunities Identify the spending patterns of domestic, inbound and
outbound tourists by individual categories Analyze key employment and compensation data related to the
travel and tourism sector in Norway
table Of Contents
1 Executive Summary
2 Market Overview
2.1 The Domestic Economy
2.2 Travel And Tourism Trends And Issues
2.3 Key Travel And Tourism Indicators
2.4 Tourism Swot
2.4.1 Strengths
2.4.2 Weaknesses
2.4.3 Opportunities
Travel and Tourism in Norway to 2017

3. 2.4.4 Threats
2.5 Country Fact Sheet
2.6 Demographic Profile
3 Tourism Flows
3.1 Domestic Tourism
3.1.1 Performance Outlook
3.1.2 Key Issues And Trends
3.2 Inbound Tourism
3.2.1 Performance Outlook
3.2.2 Key Issues And Trends
3.3 Outbound Tourism
3.3.1 Performance Outlook
3.3.2 Key Issues And Trends
3.4 Tourism Flows Forecast Highlights
4 Airlines
4.1 Performance Outlook
4.2 Key Issues And Trends
4.3 Airlines Forecast Highlights
5 Hotels
5.1 Performance Outlook
5.2 Key Issues And Trends
5.3 Hotels Forecast Highlights
6 Car Rental
6.1 Performance Outlook
6.2 Key Issues And Trends
6.3 Car Rental Forecast Highlights
7 Travel Intermediaries
7.1 Performance Outlook
7.2 Key Issues And Trends
7.3 Travel Intermediaries Forecast Highlights
8 Tourism Board Profile
Travel and Tourism in Norway to 2017

4. 8.1 Tourism Board Name
8.2 Tourist Board Description
8.3 Target Market
9 Airport Profiles
9.1 Norwegian Airports
9.1.1 Overview
9.1.2 Operator Profile
9.1.3 Routes
10 Company Profiles – Airlines
10.1 Company Profile: Sas Norway
10.1.1 Sas Norway – Company Overview
10.1.2 Sas Norway – Main Services
10.1.3 Sas Norway – Key Competitors
10.1.4 Sas Norway – Key Employees
10.2 Company Profile: Norwegian Air Shuttle As
10.2.1 Norwegian Air Shuttle As – Company Overview
10.2.2 Norwegian Air Shuttle As – Business Description
10.2.3 Norwegian Air Shuttle As – Main Services And Brands
10.2.4 Norwegian Air Shuttle As – History
10.2.5 Norwegian Air Shuttle As – Swot Analysis
10.2.6 Norwegian Air Shuttle As – Strengths
10.2.7 Norwegian Air Shuttle As – Weaknesses
10.2.8 Norwegian Air Shuttle As – Opportunities
10.2.9 Norwegian Air Shuttle As – Threats
10.2.10 Norwegian Air Shuttle As – Key Competitors
10.2.11 Norwegian Air Shuttle As – Key Employees
10.3 Company Profile: Air Norway As
10.3.1 Air Norway As – Company Overview
10.3.2 Air Norway As – Main Services
10.3.3 Air Norway As – Key Competitors
10.3.4 Air Norway As – Key Employees
10.4 Company Profile: Wideroe's Flyveselskap As
10.4.1 Wideroe’s Flyveselskap As – Company Overview
10.4.2 Wideroe’s Flyveselskap As – Main Services
10.4.3 Wideroe’s Flyveselskap As – Key Competitors
10.4.4 Wideroe’s Flyveselskap As – Key Employees
10.5 Company Profile: Krohn Air As
10.5.1 Krohn Air As – Company Overview
10.5.2 Krohn Air As – Main Services
Travel and Tourism in Norway to 2017

5. 10.5.3 Krohn Air As – Key Competitors
10.5.4 Krohn Air As – Key Employees
11 Company Profiles – Hotels
11.1 Company Profile: Nordic Choice Hotels As
11.1.1 Nordic Choice Hotels As – Company Overview
11.1.2 Nordic Choice Hotels As – Main Services And Brands
11.1.3 Nordic Choice Hotels As – Key Competitors
11.1.4 Nordic Choice Hotels As – Key Employees
11.2 Company Profile: First Hotels As
11.2.1 First Hotels As – Company Overview
11.2.2 First Hotels As – Main Services
11.2.3 First Hotels As – Key Competitors
11.2.4 First Hotels As – Key Employees
11.3 Company Profile: Rica Hotels Finnmark As
11.3.1 Rica Hotels Finnmark As – Company Overview
11.3.2 Rica Hotels Finnmark As – Main Services
11.3.3 Rica Hotels Finnmark As – Key Competitors
11.3.4 Rica Hotels Finnmark As – Key Employees
11.4 Company Profile: Scandic Hotels Norway
11.4.1 Scandic Hotels Norway – Company Overview
11.4.2 Scandic Hotels Norway – Main Services And Brand
11.4.3 Scandic Hotels Norway – Key Competitors
11.4.4 Scandic Hotels Norway – Key Employees
11.5 Company Profile: Best Western Norway
11.5.1 Best Western Norway – Company Overview
11.5.2 Best Western Norway – Main Services
11.5.3 Best Western Norway – Key Competitors
11.5.4 Best Western Norway – Key Employees
12 Company Profiles – Car Rental
12.1 Company Profile: Ec Rent A Car Norway As
12.1.1 Ec Rent A Car Norway As – Company Overview
12.1.2 Ec Rent A Car Norway As – Main Services
12.1.3 Ec Rent A Car Norway As – Key Competitors
12.1.4 Ec Rent A Car Norway As – Key Employees
12.2 Company Profile: Hertz Norway
12.2.1 Hertz Norway – Company Overview
12.2.2 Hertz Norway – Main Services
12.2.3 Hertz Norway – Key Competitors
12.2.4 Hertz Norway – Key Employees
Travel and Tourism in Norway to 2017

6. 12.3 Company Profile: Avis Rent A Car Norway
12.3.1 Avis Rent A Car Norway – Company Overview
12.3.2 Avis Rent A Car Norway – Main Services
12.3.3 Avis Rent A Car Norway – Key Competitors
12.3.4 Avis Rent A Car Norway – Key Employees
12.4 Company Profile: Budget Rent A Car Norway
12.4.1 Budget Rent A Car Norway – Company Overview
12.4.2 Budget Rent A Car Norway – Main Services
12.4.3 Budget Rent A Car Norway – Key Competitors
12.4.4 Budget Rent A Car Norway – Key Employees
12.5 Company Profile: Sixt Rent A Car Norway
12.5.1 Sixt Rent A Car Norway – Company Overview
12.5.2 Sixt Rent A Car Norway – Main Services
12.5.3 Sixt Rent A Car Norway – Key Competitors
12.5.4 Sixt Rent A Car Norway – Key Employees
13 Company Profiles – Travel Intermediaries
13.1 Company Profile: Travel Planners Of Scandinavia As
13.1.1 Travel Planners Of Scandinavia As – Company Overview
13.1.2 Travel Planners Of Scandinavia As – Main Services
13.1.3 Travel Planners Of Scandinavia As – Key Competitors
13.1.4 Travel Planners Of Scandinavia As – Key Employees
13.2 Company Profile: Spitsbergen Travel As
13.2.1 Spitsbergen Travel As – Company Overview
13.2.2 Spitsbergen Travel As – Main Services
13.2.3 Spitsbergen Travel As – Key Competitors
13.2.4 Spitsbergen Travel As – Key Employees
13.3 Company Profile: Ae Tours As
13.3.1 Ae Tours As – Company Overview
13.3.2 Ae Tours As – Main Services
13.3.3 Ae Tours As – Key Competitors
13.3.4 Ae Tours As – Key Employees
13.4 Company Profile: Fjord Travel Norway
13.4.1 Fjord Travel Norway – Company Overview
13.4.2 Fjord Travel Norway – Main Services
13.4.3 Fjord Travel Norway – Key Competitors
13.4.4 Fjord Travel Norway – Key Employees
13.5 Company Profile: Robinson Scandinavia As
13.5.1 Robinson Scandinavia As – Company Overview
13.5.2 Robinson Scandinavia As – Main Services
13.5.3 Robinson Scandinavia As – Key Competitors
13.5.4 Robinson Scandinavia As – Key Employees
Travel and Tourism in Norway to 2017

7. 14 Market Data Analysis
14.1 Tourism Output
14.1.1 Total Tourism Output
14.1.2 Direct Tourism Output
14.1.3 Indirect Tourism Output
14.1.4 Tourism Output Per Employee
14.1.5 Direct Tourism Output Per Employee
14.1.6 Indirect Tourism Output Per Employee
14.2 Tourism Employment
14.2.1 Total Tourism Employment
14.2.2 Direct Tourism Employment
14.2.3 Indirect Tourism Employment
14.2.4 Tourism Employee Compensation
14.2.5 Total Gross Income Generated By Total Tourism Employment
14.3 Domestic Tourism
14.3.1 Domestic Trips By Purpose Of Visit
14.3.2 Number Of Overnight Stays
14.3.3 Total Domestic Tourist Expenditure
14.3.4 Average Expenditure Per Domestic Tourist By Category
14.4 Inbound Tourism
14.4.1 International Arrivals By Region
14.4.2 International Arrivals By Purpose Of Visit
14.4.3 Total Inbound Tourism Expenditure By Category
14.4.4 Average International Tourist Expenditure By Category
14.5 Outbound Tourism Flows
14.5.1 International Departures By Region
14.5.2 International Departures By Purpose Of Visit
14.5.3 Number Of Overnight Stays
14.5.4 Total Outbound Tourism Expenditure By Category
14.5.5 Average Outbound Expenditure Per Resident By Category
14.6 Airlines
14.6.1 Seats Available
14.6.2 Seats Sold By Carrier Type – Business Travel
14.6.3 Seats Sold By Carrier Type – Leisure Travel
14.6.4 Load Factor By Carrier Type
14.6.5 Passenger Kilometers Available By Carrier Type
14.6.6 Revenue-generating Passenger Kilometers By Carrier Type
14.6.7 Revenue Per Passenger By Carrier Type
14.6.8 Total Revenue By Carrier Type
14.7 Hotels
14.7.1 Establishments By Hotel Category
Travel and Tourism in Norway to 2017

8. 14.7.2 Available Rooms By Hotel Category
14.7.3 Room Occupancy Rate By Hotel Category
14.7.4 Room Nights Available By Hotel Category
14.7.5 Room Nights Occupied By Hotel Category
14.7.6 Average Revenue Per Available Room By Hotel Category
14.7.7 Revenue Per Occupied Room By Hotel Category
14.7.8 Total Revenue Per Available Room By Hotel Category
14.7.9 Total Revenue By Hotel Category And Customer Type
14.7.10 Guests By Hotel Category And Customer Type
14.8 Car Rentals
14.8.1 Market Value By Customer Type And Rental Location
14.8.2 Fleet Size
14.8.3 Rental Occasions And Days
14.8.4 Rental Length
14.8.5 Average Rental Length
14.8.6 Utilization Rate
14.8.7 Average Revenue Per Day
14.9 Travel Intermediaries
14.9.1 Market Value By Product Type
14.9.2 Online Revenues By Type Of Intermediary Or Provider
14.9.3 Online Revenues By Type Of Tourist
14.9.4 In-store Revenues By Type Of Intermediary
14.9.5 In-store Revenues By Type Of Tourist
14.9.6 Travel Agent Revenues From Domestic Tourism, By Sales Channel
14.9.7 Travel Agent Revenues From International Tourism By Sales Channel
14.9.8 Tour Operator Revenues From Domestic Tourism, By Sales Channel
14.9.9 Tour Operator Revenues From International Tourism, By Sales Channel
14.9.10 Other Intermediaries Revenues From Domestic Tourism, By Sales Channel
14.9.11 Other Intermediaries Revenues From International Tourism By Sales Channel
15 Appendix
15.1 What Is This Report About?
15.2 Definitions
15.3 Methodology
15.4 Contact Timetric
15.5 About Timetric
15.6 Timetric’s Services
15.7 Disclaimer
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Travel and Tourism in Norway to 2017