Current and forecast values for each category of Greeces cards and payments industry including debit cards, credit cards, prepaid cards and charge cards Comprehensive analysis of the industrys market attractiveness and future growth areas Analysis of various market drivers and regulations governing Greeces cards and payments industry

1. Emerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers,
Strategies, Products and Competitive Landscape
Synopsis
The report provides market analysis, information and insights into Greeces cards and payments market,
including:
Current and forecast values for each category of Greeces cards and payments industry including debit cards,
credit cards, prepaid cards and charge cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Greeces cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used
by various bankers and other institutions in the market
Comprehensive analysis of consumer attitudes and their buying preferences for cards
Competitive landscape of Greeces cards and payments industry
Summary
Greeces banking system is currently characterized by deep and prolonged economic contraction, elevated
credit risk, and fragile depositor confidence. In May 2012, the Hellenic Financial Stability Fund (HFSF), a
private legal entity in Greece, disbursed EUR18 billion (US$23 billion) to Greeces four biggest banks,
National Bank of Greece SA, EFG Eurobank Ergasias SA, Alpha Bank SA and Piraeus Bank SA, as part of a
recapitalization plan. This capital injection is expected to restore the capital adequacy level of these banks and
its access to the provision of liquidity funding from the European Central Bank and the European Union (EU).
Greece is the main country to be adversely affected by the ongoing Eurozone sovereign debt crisis, followed
by Portugal and Ireland. In response to this, the Greek government has requested financial assistance from EU
countries and the International Monetary Fund (IMF) to manage its debt.
In May 2010, the Greek parliament, EU leaders and the IMF approved a three-year EUR110 billion (US$152.
6 billion) adjustment program to be monitored by the EU, the European Central Bank (ECB) and the IMF.
Greece was asked to take essential austerity measures such as tax increases and public spending cuts as a
condition of the bail-out package. Since then, the economic environment has worsened with nearly two
million people out of work, 68,000 businesses closed and the economy shrinking by 7.2%. The IMF is,
however, expecting a positive economic environment during the forecast period between 2013 and 2017.
Scope
This report provides a comprehensive analysis of Greeces cards and payments industry It provides current
values for Greeces cards and payments industry for 2012 and forecast figures for 2017 It details the different
macroeconomic, infrastructural, consumer and business drivers affecting Greeces cards and payments industry
It outlines the current regulatory framework in the industry It details the marketing strategies used by various
Emerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

2. bankers and other institutions It profiles the major banks in Greeces cards and payments industry Reasons To
Buy
Make strategic business decisions using historic and forecast market data related to Greeces cards and
payments industry and each market within it Understand the key market trends and growth opportunities
within Greeces cards and payments industry Assess the competitive dynamics in Greeces cards and payments
industry Gain insights into the marketing strategies used for selling various types of cards in Greece Gain
insights into key regulations governing Greeces cards and payments industry Key Highlights
In May 2012, the Hellenic Financial Stability Fund (HFSF), a private legal entity in Greece, disbursed
EUR18 billion (US$23 billion) to Greeces four biggest banks, National Bank of Greece SA, EFG Eurobank
Ergasias SA, Alpha Bank SA and Piraeus Bank SA, as part of a recapitalization plan. Greece is the main
country to be adversely affected by the ongoing Eurozone sovereign debt crisis, followed by Portugal and
Ireland. In response to this, the Greek government has requested financial assistance from EU countries and
the International Monetary Fund (IMF) to manage its debt. All card categories except debit cards posted
negative growth during the review period between 2008 and 2012. In terms of volume, the debit cards
category held the highest market share of 49.8% in 2012, followed by prepaid cards with 32.0% and credit
cards with 18.0%. The lowest share was held by charge cards with 0.2% in 2012. During the review period,
debit cards registered strong positive growth at a CAGR of 5.62%, growing from 8.1 million cards in 2008 to
10.0 million cards in 2012. E-commerce is growing significantly in Greece with increasing numbers of
internet users and rising awareness of products and services through social networking and media promotions.
There were nearly 1.9 million online shoppers in 2012, an increase of 26.7% over 2011.
table Of Content
1 Executive Summary
2 Market Attractiveness And Future Prospects Of The Cards And Payments Industry
3 Analysis Of National Cards And Payments Industry Drivers
3.1 Macroeconomic Fundamentals
3.1.1 Gdp
3.1.2 Recapitalization Plans
3.1.3 Growing Unemployment
3.2 Infrastructure Drivers
3.2.1 Growing Number Of Atms
3.2.2 Emv Adoption
3.2.3 Nfc And Contactless Adoption
3.2.4 Increasing Number Of Internet Users
3.3 Business Drivers
3.3.1 E-commerce
Emerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

3. 3.3.2 Retail Sales
3.3.3 Low Penetration Of Credit Cards
3.4 Consumer Drivers
3.4.1 Urban Vs Rural Populations
3.4.2 Changing Consumer Lifestyles And Spending Patterns
3.5 Card Fraud Statistics
3.5.1 By Channel
3.6 Regulatory Framework
3.6.1 Retail Payment Systems
3.6.2 Sepa Cards Framework
3.6.3 Money Laundering Legislation
4 Emerging Consumer Attitudes And Trends
4.1 Market Segmentation And Targeting
4.1.1 Retail Sector
4.1.2 Corporate Sector
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience
5 Competitive Landscape And Industry Dynamics
5.1 Market Share Analysis By Payment Channel
5.1.1 Credit Transfer
5.1.2 Direct Debits
5.1.3 Card Payments
5.1.4 Check Payments
5.2 Debit Cards Category Share
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards Market Share
5.3.1 By Bank
5.3.2 By Scheme
5.4 Charge Cards Category Share
5.4.1 By Card Type
6 Strategies Adopted By Key Players
6.1 Marketing Entry Strategies
6.2 Marketing/product Strategy
6.2.1 Debit Cards
Emerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

4. 6.2.2 Credit Cards
6.2.3 Prepaid Cards
6.2.4 Charge Cards
6.3 Pricing Strategies
7 Market Size And Growth Potential Of Payment Card Industry
7.1 Market Share Analysis By Type Of Card
7.2 Total Market Size And Forecast Of The Card Industry
7.2.1 Analysis By Number Of Cards
7.2.2 Analysis By Transaction Value
7.2.3 Analysis By Transaction Volume
7.3 Debit Card Category Size And Forecast
7.3.1 Analysis By Number Of Cards
7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
7.3.4 Other Key Performance Indicators
7.4 Prepaid Card Category Size And Forecast
7.4.1 Analysis By Number Of Cards Segment Wise
7.4.2 Analysis By Transaction Value
7.5 Charge Card Category Size And Forecast
7.5.1 Analysis By Number Of Cards
7.5.2 Analysis By Transaction Value
7.5.3 Analysis By Transaction Volume
7.5.4 Analysis By Frequency Of Use
7.6 Credit Card Category Size And Forecast
7.6.1 Analysis By Number Of Cards
7.6.2 Analysis By Transaction Value
7.6.3 Analysis By Transaction Volume
7.6.4 Other Key Performance Indicators
8 Company Profiles, Product And Marketing Strategies
8.1 National Bank Of Greece
8.1.1 Strategies
8.1.2 Debit Card Offered
8.1.3 Credit Cards Offered
8.2 Piraeus Bank
8.2.1 Strategies
8.2.2 Debit Cards Offered
8.2.3 Credit Cards Offered
8.2.4 Prepaid Card Offered
8.3 Alpha Bank
Emerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

5. 8.3.1 Strategies
8.3.2 Credit Cards Offered
8.3.3 Charge Cards Offered
8.3.4 Debit Cards Offered
9 Appendix
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Disclaimer
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Emerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La