Android Market Insights May 2011 Android Market is the fastest growing app store today. Keep track of key trends and figures in the Android Market with our free monthly report “research2guidance Android Market Insights”. From April onwards we invite you to stay updated on the key developments on the Android Market with our free monthly Android Insight report “research2guidance Android Market Insights”. Android Market is the fastest growing app store today, however increasing number of apps brings new challenges to developers. Contents of May report: • Special insight into independent Android app distribution platforms • Overview of Android Market dynamics since launch • Detailed app numbers and weekly new adds within last four weeks, including split by paid and free apps • Average selling prices and top categories And more... In every edition we will provide app number dynamics, average prices, category overviews and other interesting insights that will help developers and publishers in their app strategy creation.

1. Android Market Insights May 2011 (published 8th of June 2011) To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

2. Android Market InsightsMay 2011 May’s HeadlinesThe Android Market continued its steady growth in May 2011 Key insights in May 2011 As of the end of May the Android Market features 216,018 apps, 36.1% of which are paid. Growing app numbers and competition on the Android Market forces the developers to search for alternative app distribution channels. There are almost 30 alternative Android app distribution platforms available today. Handster is the leading independent full-catalog app store, selling a selection of 23 thousand Android apps. Overall Android Market maintains a steady 2.6% growth in number of apps. New added apps in May contain 34% paid apps which slightly lowers the share of paid apps on Market to 36.1%. Android Market Monitor To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

3. Android App Store Platforms Growing competition in Android Market urges the developers to seek for alternative app distribution channels. Currently these distribution channels can be classified into two categories: 1) Aggregators which only provide app information and usually just link to the Android Market. They have no direct business relation with the app developers 2) Independent app stores with developer submission and app promotion functions. They have a business relation with the developer submitting apps onto their stores There are stores which combine both roles. They display Android apps collected from the Android Market Place and allow developers to submit their apps directly to their store. Aggregators concentrate on tracking original Android Market content and aim to provide better app discoverability and search functions, including exclusive app reviews, recommendations, user communities and variety of other services. Their re-distributed apps number ranges from 67 thousands to 320 thousands. The numbers include inactive apps which have been submitted to the Android market once but are being deleted or replaced by a new version afterwards. Android Market Monitor To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

4. Android app numbers of the aggregators Sources: research2guidance To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

5. Independent app stores There are nearly 30 independent app stores which stores and sell Android apps. 12 of them are full-catalog stores, which also provide apps for multiple platforms. All others specialize in Android apps. Other stores concentrate only on Android tablet apps. They are not shown in the graph. Independent app stores try to attract developers by offering additional reach for their apps, allow advanced on-platform marketing campaigns and promotion support. Not all independent app stores are shown in the graph because of missing app number information. 2 The number of apps in Android Pdassi store refers to 14th of June, 2011, whereas apps in other stores were counted on 26th of May 2011. Android Market Monitor To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

6. Android app number in the independent app stores Sources: research2guidance To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

7. Android Market key metrics overview Android Market remains the fastest growing app store. In May it maintained a steady 2.6% growth rate over the past few months and adds more apps than many other stores put together. Android Market Monitor To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

8. Number of apps and share of paid/free Android Market Monitor Sources: research2guidance, AndroidPIT To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

9. App Number Dynamics in the last four weeks As of the end of May it features 216,018 apps, 36.1% of which are paid. In May 29,000 new applications were submitted to the Android Market, just like a month ago. However net additions were lower. The actual number of active apps in store grew by 15,000 (in April 17,000), however this time the share of paid apps added was 33%, whereas in April the net new adds featured 42% of paid apps. App numbers have been revised since the last volume of Android Market Monitor. All in-active Android apps have been eliminated. Games, Entertainment and Tools apps are the three categories that generated 48% of all downloads so far, however average downloads per app are significantly higher in minor categories, such as Weather or Communication. In addition, the average selling price dropped again by 3% back to US$3.15. Much more significant changes can be evidenced within categories, for example in May Finance apps are 11% cheaper, whereas Health& Fitness cost 22% more than in April. Android Market Monitor To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

10. App number dynamics in May2011 Android Market Monitor Sources: research2guidance, AndroidPIT To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

12. Questions and answers about our research

14. Download immediately

16. Report Packages

17. Custom made services and bespoke projectsCall+49 30 609893366 Android Market Monitor To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

18. About AndroidPIT AndroidPIT is one of the leading websites for everything Android, with more than 3 million monthly unique visitors worldwide. Android users, experts, enthusiasts and developers get together at AndroidPIT for the latest news from the Android world, to communicate, discuss and support each other. The AndroidPIT App Center, which is already installed on more than 2 million devices, offers several thousands of free and paid applications for direct download. Every week different top applications are featured with up to 70% discount. The AndroidPIT App Center (native store app) runs on every Android compatible device and provides users a comfortable access to the international app portfolio. It is also operated as a partner store and white-label partner store solution for several different companies, i.e. HANNSPREE, Shuttle and 1&1. App Distribution, Promotion & direct Marketing email: apps@androidpit.com Advertising on AndroidPIT email: advertise@androidpit.com Content Cooperation and Mobile Website Solutions Philipp Dommermuth email: pd@androdipit.com Partner and White-Label Partner Store Solutions Tobias Apel email: ta@androidpit.com Android Market Monitor To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011

19. Disclaimer Research2guidance invites any reader and holder of this report to use, copy, cite, spread, and build upon this work non-commercially, as long as you credit research2guidance and AndroidPIT. Android Market Monitor To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-may-2011