Information professionals own an important role in keeping users informed with curated content, timely communications, and self-service discovery tools. Whether you use newsletters in your mix today or are considering them for tomorrow, there are innovative new ways to simplify the internal newsletter creation process. Also, there are a few newsletter alternatives that you may want to consider when deciding how best to accomplish the goal of keeping users informed. In this webinar, you’ll learn some tips and tricks you can apply today to give your newsletters the lift they are looking for. Sponsored by Reprints Desk (creators of www.bibliogo.com) and HiveFire (creators of www.getcurata.com)

1. Beyond Newsletters
Better Ways to Inform Users
24 January 2012

2. #beyondnews

3. About the Presenters
powered by Reprints Desk
Ian Palmer Pawan Deshpande
Head of Marketing Founder & CEO
Reprints Desk, Inc. HiveFire, Inc.
Introduction by John Chu,
Manager, Literature Resources at Gilead Sciences Inc.
#beyondnews

4. Agenda
 Introductions & keynote
 Examining newsletters
 Beyond newsletters
 Content curation processes
 Examples & resources
 Registration feedback
 Audience Q&A
#beyondnews

5. John Chu: Considerations
 Why do it (must do, should do, nice to do)?
 Who’s doing it (peer pressure, PR or other departments)?
 Who will read it (management, end users, everyone)?
 When to do it/how often (bi‐weekly, monthly, quarterly)?
 What should be in it (department updates, news, tips & tricks)?
 How to do it (website, PDF, publishing SW, searchability)?
 Maybe a subset of your departmental portal with PDF archives?
Disclaimer:
The slide and the Q&A contents reflect John Chu's personal opinions and do not
represent in any way, shape or form those of his employer.
#beyondnews

6. #beyondnews

7. Registration Survey Results
#beyondnews

8. Registration Survey Results

9. Why Newsletters are glass half full…
 One to many
 Universal
 Interrupt
 Recurring
 Measurable
 Digestible
#beyondnews

10. Why newsletters are glass half empty…
 Permanency
 Collaboration
 Dynamism
 Searchability
 Self‐guided discovery
 Real‐time
#beyondnews

11. “Beyond the Newsletter”
"The medium is the message"
‐‐ Marshall McLuhan
• RSS feeds
• Dynamic bibliographies
• Email alerts
• Widgets or web parts
• Landing pages, streaming content
#beyondnews

12. Industry Perspectives
Elena M. Padilla, MS.
Reference Librarian.
Takeda Pharmaceuticals
Source: Elena M. Padilla, MS, presentation at
2011 SLA P&HT Division Spring Meeting
#beyondnews

13. Industry Perspectives
Elena M. Padilla, MS.
Reference Librarian.
Takeda Pharmaceuticals
Source: Elena M. Padilla, MS, presentation at
2011 SLA P&HT Division Spring Meeting

14. Industry Perspectives
Elena M. Padilla, MS.
Reference Librarian.
Takeda Pharmaceuticals
Source: Elena M. Padilla, MS, presentation at
2011 SLA P&HT Division Spring Meeting

15. Industry Perspectives
Dawn Lynn
Information Scientist
Electronic Content
Abbott Labs
Source: Dawn Lynn, presentation at 2011 SLA
P&HT Division Spring Meeting

16. Industry Perspectives
Dawn Lynn
Information Scientist
Electronic Content
Abbott Labs
Source: Dawn Lynn, presentation at 2011 SLA
P&HT Division Spring Meeting

17. Industry Perspectives
Dawn Lynn
Information Scientist
Electronic Content
Abbott Labs
Source: Dawn Lynn, presentation at 2011 SLA
P&HT Division Spring Meeting

18. Content Marketing Challenges
#beyondnews

19. Content Curation
Industry Blogs The Human Element
Topic Site
Industry News
Topic Email Newsletter
Find Organize Share
Industry Social Media Topic Social Media
© Copyright HiveFire, Inc. 2012
“A Content Curator is someone who continually finds, groups, organizes and
shares the best and most relevant content on a specific issue online.”
- Rohit Bhargava, Ogilvy
#beyondnews

20. Example: Abbott

21. Registration Results:

22. Don’t forget to walk
before you run

23. Bibliogo

24. Bibliogo

25. Cambridge Healthtech Institute
Mary Chitty, Library Director & Taxonomist
#beyondnews

26. Cambridge Healthtech Institute
Mary Chitty, Library Director & Taxonomist
#beyondnews

27. How Curata Helps
#beyondnews

28. Beyond Newsletters
5 Tips to Go
BEYOND Newsletters
…that you can do today!
#beyondnews

29. 5 Ways To Go Beyond Newsletters
MOBILE
 Accessibility
 Real Time
 How:
 Smart phone application
 Mobile optimized portal or
newsletter
#beyondnews

30. 5 Ways To Go Beyond Newsletters
SOCIAL SHARING
 Interactive/
collaboration
 Real‐time
 Existing user base
 How:
 Sharepoint, Yammer,
Salesforce Chatter
 Twitter, LinkedIn,
Facebook
#beyondnews

31. 5 Ways To Go Beyond Newsletters
RSS FEEDS
 Consistent flow
 Topic specific
 Passive
 Can’t annotate
 Embeddable
 How
 Not manual
 Tools to help
#beyondnews

32. 5 Ways To Go Beyond Newsletters
INTERNAL PORTAL OR MICROSITE
 Self‐discoverable
 Archivable
 Permanence
 Dynamic
 Searchable
 Context & collaborative
 How
 Curata, Sharepoint,
JiveSoftware
#beyondnews

33. 5 Ways To Go Beyond Newsletters
AUTOMATED SHARING
 Push
 Real time
 Efficient
 How
 Email alerts
 Automated newsletters
 Social sharing
#beyondnews

34. So what’s the solution
(or supplement)?
Be careful what you ask for
& ask the right questions:
•Which users am I supporting?
•What are their info needs/preferences?
•What are our objectives?
•What’s the importance of each?
•What resources do I have?
•What are the solution categories?
•Who are the potential suppliers?
•What are the pros & cons of each?
•What’s the value and/or ROI?
#beyondnews

35. Additional Resources
www.getcurata.com www.bibliogo.com
SLA 2011 P&HT
Presentations:
“Best Practices ‐ News
http://linkd.in/curatorsgroup & Newsletter
Dissemination”
http://bit.ly/SLA‐PHT
#beyondnews

36. Audience Q&A
http://linkd.in/curatorsgroup
#beyondnews