1. World Industrial & Institutional (I&I) Cleaning Chemicals to
2016
Report Details:
Published:October 2012
No. of Pages: 436
Price: Single User License – US$6100
This study analyzes the world industrial and institutional (I&I) cleaning chemical industry. It
presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and
2021 by product (e.g., general purpose cleaners, floor care, warewashing, disinfectants and
sanitizers, laundry care), market (commercial, manufacturing, institutional and government), world
region and major country. The study also considers market environment factors, details industry
structure, evaluates company market share and profiles industry participants.
Developing markets to spur world growth over 4.7% annually through 2016
Worldwide demand for I&I cleaning chemicals will grow 4.7 percent annually, exceeding $44
billion in 2016. Overall, the fastest growing applications will be in health care, and food and
beverage processing. Developing markets in Asia, Africa and Eastern Europe will lead
advances. This is particularly true in China, where the market ceiling continues to grow upward
due to an unparalleled combination of modernization and economic expansion. A few other
countries, such as India, are likely to register comparable rates of growth. But India remains a
much smaller and less fully developed market for I&I cleaning chemicals.
The outlook will also improve in developed markets as well. In the US market, still by far the
world’s largest, gains will be strongest in health care, in light of the aging US population, which
will lead to more frequent doctor visits and more hospital traffic. In the health care market, unlike
other environments with less rigorous disinfection requirements, the long-term concerns about
overuse of disinfectants creating super-resistant strains of bacteria usually take a back seat to
the more immediate and pressing concerns of patient care, infection control, and the prevention
of hospital-acquired infections.
Disinfectants to lead growth
Around the world, sales of disinfectants and sanitizers will experience healthy advances as food
industry participants at all levels seek to satisfy the stringent safety requirements of consumers,
regulators, and national and global food retailers and foodservice companies. Worldwide
increases in infection control efforts will boost demand in health care settings, a trend that will be
beneficial not only for specialized disinfectants, but for more general janitorial/sanitation products
as well.

2. Interest increases in sustainability
Environmental and regulatory considerations are spurring technological development and changes
in the cleaning chemical product mix. Moreover, manufacturers are seeking ways to make their
products more sustainable. Consequently, products that present the greatest concern in terms of
environmental and workplace safety will face greater competition from plant-derived compounds
and other more environmentally benign ingredients. This is true in developing markets as well,
although many of the innovations will come in the form of packaging reductions and reduced
energy consumption in production, rather than dramatic changes in product formulation.
General purpose, floor care products to pace advances
General purpose cleaners and floor care products will remain the largest product categories,
combining to account for almost 45 percent of overall demand. However, growth in demand for
these products will be somewhat slower than average. General purpose cleaners will be
replaced by more specialized products, particularly in developing markets. Growth for floor care
products will be restrained by market maturity in many of the larger markets, and a trend
favoring somewhat simplified floor care routines, in part to reduce labor costs. Nevertheless,
favorable growth prospects exist for multifunctional general purpose cleaning products with
greater convenience and user safety -- such as those products that contain antibacterial additives
or are suitable for use in a variety of applications.
COMPANY PROFILES
Profiles 30+ global industry players such as Clorox, Diversey, Dow Chemical, Ecolab, Procter &
Gamble, Solvay, Stepan and Zep
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Major points covered in Table of Contents of this report include
TABLE OF CONTENTS
INTRODUCTION xi
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
World Economic Overview 5
Recent Historical Trends 5
World Economic Outlook 7
World Demographic Outlook 11
Population 12
Households 13
Urbanization Patterns 14
World Consumer Spending Patterns 16
World Manufacturing Outlook 18
World Food & Beverage Processing Outlook 20
World Motor Vehicle Outlook 24
World Foodservice Outlook 26

3. Environmental & Regulatory Issues 30
International Trade 35
III. OVERVIEW 37
General 37
Products 40
General Purpose Cleaners 44
Alkaline 47
Acid 48
Solvent-Based 49
Other 52
Floor Care 54
Floor Finishes 56
Floor Strippers 59
Carpet & Rug Care 60
Warewashing 62
Disinfectants & Sanitizers 65
Manufacturing 68
Institutional 70
Commercial 71
Laundry Care 72
Other 75
Markets 82
Commercial 84
Foodservice 86
Other 88
Manufacturing 92
Food & Beverage Processing 94
Other 96
Institutional & Government 100
IV. NORTH AMERICA 105
General 105
I&I Cleaning Chemical Demand 107
United States 110
Canada 116
Mexico 121
V. WESTERN EUROPE 126
General 126
I&I Cleaning Chemical Demand 128
France 132
Germany 138
Italy 143
Netherlands 148

4. Spain 152
United Kingdom 157
Other Western Europe 163
VI. ASIA/PACIFIC 168
General 168
I&I Cleaning Chemical Demand 170
Australia 174
China 179
India 186
Indonesia 191
Japan 196
South Korea 202
Taiwan 206
Other Asia/Pacific 211
VII. OTHER REGIONS 217
Central & South America 217
Brazil 221
Other Central & South America 226
Eastern Europe 232
Russia 236
Other Eastern Europe 241
Africa/Mideast 246
VIII. INDUSTRY STRUCTURE 252
General 252
Market Share 255
Industry Restructuring 260
Competitive Strategies 263
Integration & Diversification 264
Product Development 266
Cooperative Agreements 267
Marketing 269
Distribution 270
Company Profiles 271
Akzo Nobel NV 272
Albemarle Corporation 275
Arch Chemicals, see Lonza Group
ArmaKleen, see Church & Dwight
Armand Products, see Church & Dwight
Arrow-Magnolia International Incorporated 277
Barr (WM) & Company 278
BASF SE 280
Berwind Corporation 284

5. Betco Corporation 286
Bluestar Environment Engineering Company Limited 289
Cellucap Manufacturing Company 290
Certified Laboratories, see NCH
Chemsearch, see NCH
Christeyns NV 292
Church & Dwight Company Incorporated 295
Clariant International Limited 299
Clorox Company 302
Cognis, see BASF
CPAC Incorporated 306
CRC Industries, see Berwind
Croda International plc 309
Dial, see Henkel
Diversey Holdings, see Sealed Air
Dow Chemical Company 312
Earth Alive Clean Technologies Incorporated 317
Eastman Chemical Company 319
Ecolab Incorporated 321
FMC Corporation 327
Forward Chemicals, see Zep
Fuller Brush Commercial, see CPAC
Georgia-Pacific, see Koch Industries
GOJO Industries Incorporated 330
Hale Group, see Zep
Henkel AG & Company KGaA 332
Huntsman Corporation 335
Illinois Tool Works Incorporated 338
Innophos Holdings Incorporated 341
ITW Dymon, see Illinois Tool Works
Kao Corporation 343
Katy Industries Incorporated 345
Kay Chemical, see Ecolab
Kimberly-Clark Corporation 346
Koch Industries Incorporated 349
Lion Corporation 351
Lonza Group Limited 353
MacDermid Group Incorporated 356
Mantek, see NCH
National Chemical Laboratories Incorporated 358
NCH Corporation 363
Niagara National, see Zep

6. Neutron Industries, see State Industrial Products
Petroferm Incorporated 367
PQ Corporation 369
Procter & Gamble Company 371
Reckitt Benckiser plc 374
Rexodan International, see Zep
Rhodia Novecare, see Solvay
Rochester Midland Corporation 376
Rohm and Haas, see Dow Chemical
Sealed Air Corporation 380
Sherwin-Williams Company 384
Sinochem Group 386
Solutia, see Eastman Chemical
Solvay SA 387
Spartan Chemical Company Incorporated 389
State Industrial Products Corporation 393
Stepan Company 397
Tennant Company 400
3M Company 402
Zep Incorporated 405
Additional Companies Mentioned in Study 410
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region 11
2 World Population by Region 13
3 World Households by Region 14
4 World Urban Population by Region 16
5 World Personal Consumption Expenditures by Region 18
6 World Manufacturing Value Added by Region 20
7 World Food & Beverage Manufacturing Value Added
by Region 24
8 World Motor Vehicles in Use by Region 26
9 World Foodservice Expenditures by Region 30
SECTION III -- OVERVIEW
1 World Industrial & Institutional (I&I) Cleaning Chemical
Demand by Region 39
2 World I&I Cleaning Chemical Demand by Type 43
3 I&I General Purpose Cleaning Chemical Demand by Region 46
4 I&I Floor Care Chemical Demand by Region 56
5 I&I Warewashing Chemical Demand by Region 65

7. 6 World I&I Disinfectant & Sanitizer Demand by Region 68
7 World I&I Laundry Care Chemical Demand by Region 75
8 Other I&I Cleaning Chemical Demand by Region 81
9 World I&I Cleaning Chemical Demand by Market 83
10 Commercial Demand for I&I Cleaning Chemicals by Region
& Market 86
11 Manufacturing Demand for I&I Cleaning Chemicals
by Region & Market 94
12 World Institutional & Government Demand for I&I Cleaning Chemicals by Region 104
SECTION IV -- NORTH AMERICA
1 North America: Key Indicators for I&I Cleaning Chemical
Demand 106
2 North America: I&I Cleaning Chemical Demand by Type
& Market 109
3 United States: Key Indicators for I&I Cleaning Chemical
Demand 112
4 United States: I&I Cleaning Chemical Demand by Type
& Market 115
5 Canada: Key Indicators for I&I Cleaning Chemical Demand 117
6 Canada: I&I Cleaning Chemical Demand by Type & Market 120
7 Mexico: Key Indicators for I&I Cleaning Chemical Demand 122
8 Mexico: I&I Cleaning Chemical Demand by Type & Market 125
SECTION V -- WESTERN EUROPE
1 Western Europe: Key Indicators for I&I Cleaning Chemical
Demand 128
2 Western Europe: I&I Cleaning Chemical Demand by Type
& Market 131
3 France: Key Indicators for I&I Cleaning Chemical Demand 134
4 France: I&I Cleaning Chemical Demand by Type & Market 137
5 Germany: Key Indicators for I&I Cleaning Chemical
Demand 139
6 Germany: I&I Cleaning Chemical Demand by Type
& Market 142
7 Italy: Key Indicators for I&I Cleaning Chemical Demand 144
8 Italy: I&I Cleaning Chemical Demand by Type & Market 147
9 Netherlands: Key Indicators for I&I Cleaning Chemical
Demand 149
10 Netherlands: I&I Cleaning Chemical Demand by Type
& Market 152
11 Spain: Key Indicators for I&I Cleaning Chemical Demand 154
12 Spain: I&I Cleaning Chemical Demand by Type & Market 157
13 United Kingdom: Key Indicators for I&I Cleaning Chemical

8. Demand 159
14 United Kingdom: I&I Cleaning Chemical Demand by Type
& Market 162
15 Other Western Europe: Key Indicators for I&I Cleaning
Chemical Demand 164
16 Other Western Europe: I&I Cleaning Chemical Demand
by Country, Type, & Market 167
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Key Indicators for I&I Cleaning Chemical
Demand 170
2 Asia/Pacific: I&I Cleaning Chemical Demand by Type
& Market 173
3 Australia: Key Indicators for I&I Cleaning Chemical
Demand 176
4 Australia: I&I Cleaning Chemical Demand by Type
& Market 179
5 China: Key Indicators for I&I Cleaning Chemical Demand 182
6 China: I&I Cleaning Chemical Demand by Type & Market 185
7 India: Key Indicators for I&I Cleaning Chemical Demand 187
8 India: I&I Cleaning Chemical Demand by Type & Market 191
9 Indonesia: Key Indicators for I&I Cleaning Chemical
Demand 193
10 Indonesia: I&I Cleaning Chemical Demand by Type
& Market 196
11 Japan: Key Indicators for I&I Cleaning Chemical Demand 198
12 Japan: I&I Cleaning Chemical Demand by Type & Market 201
13 South Korea: Key Indicators for I&I Cleaning Chemical
Demand 204
14 South Korea: I&I Cleaning Chemical Demand by Type
& Market 206
15 Taiwan: Key Indicators for I&I Cleaning Chemical Demand 208
16 Taiwan: I&I Cleaning Chemical Demand by Type & Market 211
17 Other Asia/Pacific: Key Indicators for I&I Cleaning
Chemical Demand 213
18 Other Asia/Pacific: I&I Cleaning Chemical Demand
by Country, Type, & Market 216
SECTION VII -- OTHER REGIONS
1 Central & South America: Key Indicators for I&I Cleaning
Chemical Demand 219
2 Central & South America: I&I Cleaning Chemical
Demand by Type & Market 221
3 Brazil: Key Indicators for I&I Cleaning Chemical Demand 223

9. 4 Brazil: I&I Cleaning Chemical Demand by Type & Market 226
5 Other Central & South America: Key Indicators for I&I
Cleaning Chemical Demand 228
6 Other Central & South America: I&I Cleaning Chemical
Demand by Country, Type, & Market 231
7 Eastern Europe: Key Indicators for I&I Cleaning Chemical
Demand 233
8 Eastern Europe: I&I Cleaning Chemical Demand by Type
& Market 235
9 Russia: Key Indicators for I&I Cleaning Chemical Demand 238
10 Russia: I&I Cleaning Chemical Demand by Type & Market 240
11 Other Eastern Europe: Key Indicators for I&I Cleaning
Chemical Demand 242
12 Other Eastern Europe: I&I Cleaning Chemical Demand
by Country, Type, & Market 245
13 Africa/Mideast: Key Indicators for I&I Cleaning Chemical
Demand 248
14 Africa/Mideast: I&I Cleaning Chemical Demand
by Country, Type, & Market 251
SECTION VIII -- INDUSTRY STRUCTURE
1 World I&I Cleaning Chemical Sales by Company, 2011 254
2 Selected Acquisitions & Divestitures 261
3 Selected Cooperative Agreements 268
LIST OF CHARTS
SECTION III -- OVERVIEW
1 World I&I Cleaning Chemical Demand by Region, 2011 40
2 World I&I Cleaning Chemical Demand by Type, 2011 44
3 World I&I Cleaning Chemical Demand by Market, 2011 84
SECTION IV -- NORTH AMERICA
1 North America: I&I Cleaning Chemical Demand
by Country, 2011 110
SECTION V -- WESTERN EUROPE
1 Western Europe I&I Cleaning Chemical Demand
by Country, 2011 132
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific I&I Cleaning Chemical Demand
by Country, 2011 174
SECTION VIII -- INDUSTRY STRUCTURE
1 World I&I Cleaning Chemical Market Share, 2011 257
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