Demand for products and services used in US shale gas development will grow to nearly $50 billion in 2015 as industry activity continues to escalate in the emerging Marcellus, Haynesville and Fayetteville shale plays.

1. Shale Gas: Products & Services
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US shale gas development to reach $50 billion by 2015
Demand for products and services used in US shale gas development will grow to nearly
$50 billion in 2015 as industry activity continues to escalate in the emerging Marcellus,
Haynesville and Fayetteville shale plays. While shale gas drilling will slow from the rapid
buildup of the 2005-2010 period, the industry will still bring more than 8,000 new producing
wells online through 2015. Increasing demand for drilling and completion products and
services for new shale gas wells will be accompanied by growing markets for workover,
restimulation, and well site reclamation services in areas where production is maturing.
Low natural gas prices since 2008 have narrowed the profit margin of shale gas investment.
Shale gas producers are responding to this trend by seeking improvements in well
economics, in many cases through the use of highervalue products and services. Through
the forecast period, shale gas producers will continue to embrace innovations such as
multiple-well drilling pad systems and advanced hydraulic fracturing materials in order to
improve drilling efficiencies and increase per-well gas output, thus bolstering profitability as
gas prices remain below 2008 highs.
Tubular goods, drilling fluids and proppants to lead gains
Demand for drilling equipment and consumables in the shale gas plays will grow to more
than $6.8 billion in 2015, led by nearly double-digit growth in tubular goods, the largest
equipment category. Shale operators will continue to consume more tubular goods overall
and on a per-well basis. Growth in demand for chemicals and materials will slightly outpace
that seen for drilling equipment and consumables, reflecting the intensive material demands
of the wells that will be drilled in the newer shale plays. Stimulation products, especially
proppants, used in hydraulic fracturing will be the dominant source of chemicals and
materials demand.
Robust growth in service revenues to continue
The market for services used by shale gas producers will reach more than $38 billion in
2015. Demand for services will continue to be dominated by contract drilling and pressure
pumping, which together account for more than 60 percent of the total market. Service
providers will continue to benefit from high levels of shale gas drilling activity as well as the
increased scale and sophistication of wells in the emerging plays, despite these trends
slowing from the 2005-2010 period. Other segments such as completion and production
services and waste management and remediation services will be promoted by a range of
factors. This will include increased workover and restimulation activity as well as new state
and federal laws requiring additional environmental services at well sites.
Marcellus, Haynesville to generate most new demand
Regional variations in the shale gas market are strong due to geographical differences in
recoverable reserves and the different stages of industry development in the major plays.

2. The Southern Region dominated products and services demand in 2010 and will retain half
of the total market through the forecast period, even as the Midwestern Region registers
faster annual gains based on activity in the Marcellus, Woodford and a number of other
emerging shale plays. Through 2020, the Marcellus Shale will be the fastest growing market
for products and services of the major plays.
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
Macroeconomic Environment
Demographic Overview
Manufacturing Overview
US Petroleum & Natural Gas Overview
Electricity Generation
Natural Gas Market Overview
Exploration & Reserves
Natural Gas Supply & Demand
Production
Drilling
Pricing
Environmental & Regulatory Considerations
International Activity
III. SHALE GAS OVERVIEW
General
Technology Overview
Exploration
Drilling
Completion
Hydraulic Fracturing
Cost Comparison
Drilling Activity
Production Outlook
Shale Gas Products & Services Demand
IV. PRODUCTS
General
Drilling Equipment & Consumables
Tubular Goods
Downhole Tools
Drill Bits & Reamers
Other Drilling Equipment & Consumables
Market Share
Fluids & Materials
Stimulation Products

3. Proppants
Sand Proppants
Other Proppants
Chemicals & Gases
Friction Reducers
Biocides
Gelling Agents
Gases
Other Chemicals
Drilling Fluids
Other Fluids & Materials
Market Share
V. SERVICES
General
Pressure Pumping Services
Drilling Services
Completion & Production Services
Other Services
VI. REGIONS & PLAYS
General
Reserves
Shale Gas Activity by Region
Shale Gas Activity by Play
Production
Rigs & Wells Drilled
Shale Gas Products & Services Demand by Region
Southern Region
Eastern Region
Midwestern Region
Western Region
Shale Gas Products & Services by Play
Haynesville
Marcellus
Barnett
Fayetteville
Woodford
Antrim
Other Plays
VII. INDUSTRY STRUCTURE
General
Market Share
Mergers & Acquisitions
Research & Development
Company Profiles

4. Air Products and Chemicals Incorporated
Akzo Nobel NV
Albemarle Corporation
Anadarko Petroleum Corporation
Ashland Incorporated
Atlas Resin Proppants, see Badger Mining
Badger Mining Corporation
Baker Hughes Incorporated
BASF SE
BJ Services, see Baker Hughes
CARBO Ceramics Incorporated
Champion Technologies Incorporated
Chesapeake Energy Corporation
Chevron Phillips Chemical Company LP
Complete Production Services Incorporated
CorsiTech, see Champion Technologies
Devon Energy Corporation
Dow Chemical Company
Drilling Specialties, see Chevron Phillips Chemical
DuPont (EI) de Nemours
EQT Corporation
Exxon Mobil Corporation
Fairmount Minerals Limited
Frac Tech Services Incorporated
Halliburton Company
Helmerich & Payne Incorporated
M-I SWACO, see Schlumberger
MarkWest Energy Partners LP
Momentive Specialty Chemicals Incorporated
Nabors Industries Limited
National Oilwell Varco Incorporated
Newpark Resources Incorporated
OAO TMK
Patterson-UTI Energy Incorporated
Range Resources Corporation
Rhodia SA
Rohm and Haas, see Dow Chemical
Saint-Gobain
Santrol Proppants, see Fairmount Minerals
Schlumberger Limited
Schoeller-Bleckmann Oilfield Equipment AG
Smith International, see Schlumberger
Superior Well Services, see Nabors Industries
Tenaris SA
United States Steel Corporation
Universal Well Services, see Patterson-UTI Energy
US Silica Company
Vallourec SA
Weatherford International Limited

5. XTO Energy, see Exxon Mobil
Additional Companies Mentioned in Study
LIST OF TABLES
SECTION I — EXECUTIVE SUMMARY
Summary Table
SECTION II — MARKET ENVIRONMENT
1 Macroeconomic Indicators
2 Population & Households
3 Manufacturers’ Shipments
4 Petroleum & Natural Gas Supply & Demand
5 Electricity Generation by Fuel Source & Plant Type
6 US Natural Gas Supply & Demand
7 Natural Gas Production by Source
8 Natural Gas Drilling Indicators
SECTION III — SHALE GAS OVERVIEW
1 Shale Gas Drilling Indicators
2 Shale Gas Production & Producing Wells
3 Shale Gas Products & Services Demand
SECTION IV — PRODUCTS
1 Shale Gas Products Demand
2 Drilling Equipment & Consumables Demand by Type & Play
3 Tubular Goods Demand by Type
4 Downhole Tool Demand by Type
5 Drill Bits & Reamers Demand by Type
6 Other Equipment & Consumables Demand
7 Fluids & Materials Demand by Type
8 Stimulation Products Demand by Type & Play
9 Proppants Demand by Type & Play
10 Sand Proppants Demand
11 Other Proppants Demand
12 Chemicals & Gases Demand by Type & Play
13 Friction Reducers Demand by Play
14 Biocides Demand by Play
15 Gelling Agent Demand by Play
16 Gases Demand by Play
17 Other Chemicals Demand by Type & Play
18 Drilling Fluid Demand by Type & Play
19 Other Fluids & Materials Demand by Type
SECTION V — SERVICES
1 Shale Gas Services Demand
2 Pressure Pumping Services Demand by Type
3 Drilling Services Demand by Type

6. 4 Completion & Production Services Demand by Type
5 Other Services Demand by Type
SECTION VI — REGIONS & PLAYS
1 US Shale Gas Reserves by Principal Play, 2010
2 Shale Gas Activity by Region
3 Shale Gas Production by Play
4 Shale Gas Activity by Play
5 Shale Gas Products & Services Demand by Region
6 Southern Region: Shale Gas Products & Services Demand
7 Eastern Region: Shale Gas Products & Services Demand
8 Midwestern Region: Shale Gas Products & Services Demand
9 Western Region: Shale Gas Products & Services Demand
10 Shale Gas Products & Services Demand by Principal Play
11 Haynesville Play: Shale Gas Products & Services Demand
12 Marcellus Play: Shale Gas Products & Services Demand
13 Barnett Play: Shale Gas Products & Services Demand
14 Fayetteville Play: Shale Gas Products & Services Demand
15 Woodford Play: Shale Gas Products & Services Demand
16 Antrim Play: Shale Gas Products & Services Demand
17 Other Plays: Shale Gas Products & Services Demand
SECTION VII — INDUSTRY STRUCTURE
1 US Shale Gas Product & Service Sales by Company, 2010
2 Selected Acquisitions & Divestitures
LIST OF CHARTS
SECTION II — MARKET ENVIRONMENT
1 Natural Gas Prices, 2000-2010
SECTION IV — PRODUCTS
1 Drilling Equipment & Consumables Demand by Type, 2010
2 Fluids & Materials Demand by Type, 2010
SECTION V — SERVICES
1 Shale Gas Services Demand, 2010
SECTION VI — REGIONS & PLAYS
1 Shale Gas Products & Services Demand by Region, 2010
SECTION VII — INDUSTRY STRUCTURE
1 Shale Gas Products & Services Market Share, 2010
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