1. Emerging Opportunities in the Czech Republic's Cards and
Payments Industry: Market Size, Trends and Drivers, Strategies,
Products and Competitive Landscape
Report Details:
Published:December 2012
No. of Pages: 90
Price: Single User License – US$4495
Synopsis
The report provides market analysis, information and insights into the Czech Republic''s cards and
payments market, including:
• Current and forecast values for each segment of the Czech Republic''s cards and payments
market including debit cards, credit cards, prepaid cards and charge cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of the various market drivers and regulations governing the Czech Republic''s cards and
payments market
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various
bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards
• Competitive landscape of the Czech Republic''s cards and payments market
Summary
The market grew substantially both in volume and value terms during the review period
(2008–2012). In terms of transaction volume, the industry grew at a CAGR of 11.45% during the
review period from 309.4 million transactions in 2008 to 477.4 million in 2012. It is anticipated that
this volume will grow at a CAGR of 5.60% over the forecast period (2013–2017), to reach 653.3
million transactions in 2017. Debit cards remained the largest category in volume terms, with a
market share of 46.1% followed by prepaid cards with a market share of 35.5%. The roll-out of
loyalty programs and cashback schemes is encouraging a greater number of people to engage in
card transactions. One of the best-known examples is from Ceská Sporitelna, which rolled out its
‘Bonus’ loyalty program during the review period for both debit and credit cards in a bid to increase
incremental revenues. With the majority of its customers using debit cards primarily for ATM cash
withdrawals, Ceská Sporitelna wanted to increase the proportion of “active” cards defined as
cards used for at least one POS transaction per month.

2. Scope
• This report provides a comprehensive analysis of the Czech Republic''s cards and payments
market.
• It provides current values for the Czech Republic''s cards and payments market for 2012 and
forecast figures for 2017
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting
the Czech Republic''s cards and payments industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in the Czech Republic''s cards and payments market
Reasons To Buy
• Make strategic business decisions using historic and forecast market data related to the Czech
Republic''s cards and payments market and each market within it
• Understand the key market trends and growth opportunities within the Czech Republic''s cards
and payments market
• Assess the competitive dynamics in the Czech Republic''s cards and payments market
• Gain insights into the marketing strategies used for selling various types of cards in the Czech
Republic
• Gain insights into key regulations governing the Czech Republic''s cards and payments market
Key Highlights
• The market grew substantially both in volume and value terms during the review period
(2008–2012). In terms of transaction volume, the industry grew at a CAGR of 11.45% during the
review period from 309.4 million transactions in 2008 to 477.4 million in 2012.
• In terms of value, the market increased from CZK757.0 billion (US$44.8 billion) in 2008 to
CZK971.5 billion (US$49.7 billion) in 2012, at a CAGR of 6.43%.
• The roll-out of loyalty programs and cashback schemes is encouraging a greater number of
people to engage in card transactions.
• With the majority of its customers using debit cards primarily for ATM cash withdrawals, Ceská
Sporitelna wanted to increase the proportion of “active” cards defined as cards used for at least
one POS transaction per month.
• Prepaid cards have been in existence in the Czech industry since 2004, when there were
101,000 in circulation. This has risen to over 5.8 million cards in 2012.
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Major points covered in Table of Contents of this report include
Table of Contents
1 Executive Summary
2 Market Attractiveness, and Future Prospects of Cards and Payments Industry

3. 3 Analysis of Country Cards and payments industry Drivers
3.1 Infrastructure Drivers
3.1.1 Adoption of NFC and contactless payment
3.1.2 Single euro payments area (SEPA) cards
3.1.3 ATM and POS terminals
3.1.4 Mobile and internet penetration
3.2 Other Growth Drivers
3.2.1 Economic sentiment indicator (ESI)
3.2.2 GDP
3.2.3 Unemployment rate
3.2.4 Two week repo rate
3.3 Card Fraud Statistics
3.4 Regulatory Framework
3.4.1 SEPA cards framework
3.4.2 Guidelines and requirements of the payment services directive (PSD)
3.4.3 The regulation on cross-border payments in euro
3.4.4 EPC publishes mobile contactless SEPA guidelines
3.4.5 Anti money laundering (AML)/combating financing of terrorism (CFT) measures
4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate customers
4.1.3 Consumer preference
4.1.4 Price
4.1.5 Services
4.1.6 Convenience
4.2 Online Buying Behaviour
4.3 Preferred Payment Methods
5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.2 Market Share of Debit Cards
5.2.1 By banks
5.2.2 By scheme
5.3 Market Share of Credit Cards
5.3.1 By banks
5.3.2 By scheme
5.4 Market Share of Charge Cards
6 Strategies Adopted by Key Competitors
6.1 Market Entry Strategies
6.2 Marketing/Product Strategy
6.2.1 Debit cards
6.2.2 Prepaid Cards

4. 6.2.3 Charge Cards
6.3 Pricing Strategies
7 Category Size and Growth Potential of Payment Card Industry
7.1 Category Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Industry
7.1.1 Analysis by volume of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Prepaid Card Category Size and Forecast
7.1.4 Analysis by segments – open and closed-loop cards
7.1.5 Analysis by transaction value
7.5 Charge Card Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.6 Credit Card Market Size and Forecast
7.1.6 Analysis by number of cards
7.1.7 Analysis by transaction value
7.1.8 Analysis by transaction volume
8 Company Profiles, Product and Categorying Strategies
8.1 Ceska Sporitelna
8.1.1 Strategies
8.1.2 Debit Cards
8.1.3 Charge Cards
8.1.4 Prepaid card offered
8.2 Ceskoslovenska Obchodni Banka (CSOB)
8.2.1 Strategies
8.2.2 Credit Cards offered with features
8.2.3 Debit Cards Offered with features
8.3 Komercni Banka
8.3.1 Strategies
8.3.2 Credit cards offered with features
8.3.3 Debit cards offered with features
8.4 Unicredit Bank
8.4.1 Strategies
8.4.2 Credit cards offered with features
8.4.3 Debit cards offered with features
9 Appendix

5. 9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.4.1 Our Approach
9.5 Services
9.6 Disclaimer
List of Tables
Table 1: Share of Payment Channels in Czech Republic (CZK Million), 2008–2012
Table 2: Czech Republic Cards Category by Type of Card (Thousands), 2008–2017
Table 3: Czech Republic Cards and Payments Industry Market Size by Volume (Thousands),
2008–2017
Table 4: Czech Republic Cards and Payments Industry Market Size by Transaction Value (CZK
Million), 2008–2017
Table 5: Czech Republic Cards and Payments Industry Market Size by Transaction Value (US$
Million), 2008–2017
Table 6: Czech Republic Cards and Payments Industry Market Size by Transaction Volume
(Million), 2008–2017
Table 7: Czech Republic Debit Card Category Size (Thousands), 2008–2017
Table 8: Czech Republic Debit Card Category Size (CZK Million), 2008–2017
Table 9: Czech Republic Debit Card Category Size (US$ Million), 2008–2017
Table 10: Czech Republic Debit Card Category Size by Transaction Volume (Million), 2008–2017
Table 11: Czech Republic Prepaid Card Category Size (Volume in Thousands), 2008–2017
Table 12: Czech Republic Open-Loop Prepaid Cards Segment Size (Volume in Thousands),
2008–2017
Table 13: Czech Republic Closed-Loop Prepaid Cards Segment Size (Volume in Thousands),
2008–2017
Table 14: Czech Republic Prepaid Cards Category Size (CZK Million), 2008–2017
Table 15: Czech Republic Prepaid Cards Category Size (US$ Million), 2008–2017
Table 16: Czech Republic Charge Card Category Size (Thousands), 2008–2017
Table 17: Czech Republic Charge Card Category Size (CZK Million), 2008–2017
Table 18: Czech Republic Charge Card Category Size (US$ Million), 2008–2017
Table 19: Czech Republic Charge Card Category Size by Transaction Volume (Million),
2008–2017
Table 20: Czech Republic Credit Card Category Size by Volume (Thousands), 2008–2017
Table 21: Czech Republic Credit Card Category Size by Transaction Value (CZK Million),
2008–2017
Table 22: Czech Republic Credit Card Category Size by Transaction Value (US$ Million),
2008–2017
Table 23: Czech Republic Credit Card Category Size by Transaction Volume (Million), 2008–2017
Table 24: Segmentation Strategy of Ceska Sporitelna

6. Table 25: Debit Cards Offered by Ceska Sporitelna
Table 26: Charge Cards Offered by Ceska Sporitelna
Table 27: Card Category Segmentation of CSOB
Table 28: Credit Cards offered by CSOB
Table 29: Debit Card Offered by CSOB
Table 30: Cards Category Segmentation Strategy of Komercni Banka
Table 31: KB’s Credit Cards Offerings
Table 32: KB’s Debit Cards Offerings
Table 33: Cards Category Segmentation Strategy of Unicredit Bank
Table 34: Unicredit Bank’s Credit Cards Offerings
Table 35: Unicredit Bank’s Debit Cards Offerings
Table 36: Cards and Payments Key Definitions
List of Figures
Figure 1: Current and Future Prospects of Various Cards in Country
Figure 2: Growth Potential of The Czech Republic’s Cards and Payments Industry by Area of
Usage
Figure 3: Number of ATMs and POS Terminals in Czech Republic, 2008–2017
Figure 4: Czech Republic Mobile, Internet and Smartphone Penetration (%), 2008–2012
Figure 5: Czech Republic Economic Sentiment Indicator (Index), October 2011 – September 2012
Figure 6: Czech Republic GDP Growth Rate (%), 2007–2011
Figure 7: Czech Republic Unemployment (%), November 2010 – October 2011
Figure 8: Czech Republic Change in Two Week Repo Rate (%), February 2008 – October 2012
Figure 9: Czech Republic Card Fraud Value (CZK Million), 2008–2012
Figure 10: Czech Republic’s Cards and Payments Industry Segmentation
Figure 11: Comparison of Age Between Young Population and Others (%), 2012
Figure 12: Students Cards Offered in Czech Republic
Figure 13: Cards Offered to Czech Republic’s High Net Worth Individuals
Figure 14: Corporate Cards in Czech Republic
Figure 15: Consumer Preferences on Various Types of Cards
Figure 16: E-Commerce Users by Age Group in Czech Republic (%), 2011
Figure 17: E-Commerce Users in Czech Republic (Percentage of Internet Users, 2011)
Figure 18: Online Shopping Payment Methods by Gender and Age, (%), 2011
Figure 19: Share of Payment Channels in Czech Republic (%), 2012
Figure 20: Czech Republic Debit Card Market Share by Banks (%), 2011
Figure 21: Czech Republic Debit Card Market Share by Scheme (%), 2011
Figure 22: Czech Republic Credit Card Market Share by Banks (%), 2011
Figure 23: Czech Republic Credit Card Market Share by Scheme (%), 2011
Figure 24: Czech Republic Charge Card Market Share by Scheme (%), 2011
Figure 25: Market Entry Strategies of Foreign Banks in Czech Republic
Figure 26: Marketing Strategies Based on Card Type
Figure 27: Czech Republic Volume of Debit Cards (Thousands), 2008–2012
Figure 28: Business Cards of Various Service Providers
Figure 29: Debit Cards for Young Population of Various Service Providers
Figure 30: Charge Cards Offered by Various Service Providers

7. Figure 31: Debit Card Pricing Strategies of Various Service Providers
Figure 32: Credit Card Pricing Strategies of Various Service Providers
Figure 33: Czech Republic Cards Category by Type of Card (%), 2008–2017
Figure 34: Czech Republic Cards and Payments Industry Market Size by Volume (Thousands),
2008–2017
Figure 35: Czech Republic Cards and Payments Industry Market Size by Transaction Value
(Currency Million), 2008–2017
Figure 36: Czech Republic Cards and Payments Industry Market Size by Transaction Volume
(Million), 2008–2017
Figure 37: Czech Republic Debit Card Category Size (Thousands), 2008–2017
Figure 38: Czech Republic Debit Card Category Size (CZK Million), 2008–2017
Figure 39: Czech Republic Debit Card Category Size by Transaction Volume (Million), 2008–2017
Figure 40: Czech Republic Prepaid Card Category Size (Volume in Thousands), 2008–2017
Figure 41: Czech Republic Open-Loop Prepaid Cards Segment Size (Volume in Thousands),
2008–2017
Figure 42: Czech Republic Closed-Loop Prepaid Cards Segment Size (Volume in Thousands),
2008–2017
Figure 43: Czech Republic Prepaid Cards Category Size (CZK Million), 2008–2017
Figure 44: Czech Republic Charge Card Category Size (Thousands), 2008–2017
Figure 45: Czech Republic Charge Card Category Size (CZK Million), 2008–2017
Figure 46: Czech Republic Charge Card Category Size by Transaction Volume (Million),
2008–2017
Figure 47: Czech Republic Credit Card Category Size by Volume (Thousands), 2008–2017
Figure 48: Czech Republic Credit Card Category Size by Transaction Value (CZK Million),
2008–2017
Figure 49: Czech Republic Credit Card Category Size by Transaction Volume (Million), 2008–2017
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