Beauty and Personal Care in India

Beauty and Personal Care in India
Report Details:
Published:September 2012
No. of Pages:
Price: Single User License – US$2400

Discover the latest market trends and uncover sources of future market growth for the Beauty and
Personal Care industry in India with research from Euromonitor's team of in-country analysts.
The Beauty and Personal Care in India market research report includes:
•Analysis of key supply-side and demand trends
•Detailed segmentation of international and local products
•Historic volumes and values, company and brand market shares
•Five year forecasts of market trends and market growth
•Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
•What is the market size of Beauty and Personal Care in India?
•What are the major brands in India?
•How are sales of mass versus premium beauty products evolving?
•What are the key shifts in retail channel distribution?
Why buy this report?
•Gain competitive intelligence about market leaders
•Track key industry trends, opportunities and threats
•Inform your marketing, brand, strategy and market development, sales and supply functions
EXECUTIVE SUMMARY
Beauty and personal care continues to see strong growth
Beauty and personal care continued to increase strongly in both volume and value terms during
2011, driven mainly by new consumers in second-tier and third-tier cities, who witnessed a rise in
their disposable incomes year-on-year, and showed greater interest in self-grooming. To leverage
the strong purchasing power of this consumer base, the leading companies, including direct
sellers, introduced a plethora of products with new ingredients and innovative pack formats to
stimulate interest and increase the desire to try out such products.
Gender-specific products support manufacturers’ gains
Beauty and personal care witnessed the trend of products becoming increasingly gender-specific
during 2011. This was driven by the desire to meet the needs of urban men, who were becoming
increasingly appearance-conscious and looked for male-specific products. Leading companies
such as ITC and Hindustan Unilever introduced ranges of male-specific bath and shower products,
in addition to the already growing range of men’s skin care products which were available, in their

aim to capitalise on the growing opportunities in this sector.
Heightened activity strengthens the competition between brands
Beauty and personal care remained a fiercely competitive market in 2011, with many players
focusing on introducing new products as a means to gain value share. In addition, the uptake of
premium brands such as Burberry had a strong impact on mass brands in certain categories, most
notably fragrances. Furthermore, international direct sellers such as Avon increasingly threatened
mass colour cosmetics brands such as Lakmé, due to better consumer reach and word of mouth
marketing, which helped to boost growth.
Direct sellers enhance their distribution networks
Direct sellers further expanded their reach by deepening their networks of distributors across
second-tier and third-tier cities. Direct selling companies such as Avon, Oriflame and Modicare
continued to build greater awareness by introducing brand new offers each month. Due to their
continued efforts to connect with consumers and launch products at every price point, these
companies strongly increased their value sales during 2011.
Beauty and personal care is expected to maintain growth
Beauty and personal care is likely to become more important in consumers’ mindset, with both
male and female consumers becoming increasingly conscious about their looks, and searching for
products to pamper themselves. To meet consumers’ needs, manufacturers are likely to be
aggressive across all categories. However, the concentration of new product launches will be
particularly visible in dynamic categories such as skin care and emerging categories such as
mouthwashes/dental rinses during the forecast period.

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Major points covered in Table of Contents of this report include
Table of Contents
Beauty and Personal Care in India - Industry Overview
EXECUTIVE SUMMARY
Beauty and personal care continues to see strong growth
Gender-specific products support manufacturers’ gains
Heightened activity strengthens the competition between brands
Direct sellers enhance their distribution networks
Beauty and personal care is expected to maintain growth
KEY TRENDS AND DEVELOPMENTS
Multi-benefits emerges as the new mantra
Natural and premium go hand-in-hand
Bottom of the pyramid sets beauty and personal care on a roll
Premiumisation rules beauty and personal care
Brand extension is the new buzz word
Direct sellers increases its penetration
Beauty and personal care goes gender-specific

TERRITORY KEY TRENDS AND DEVELOPMENTS
East and Northeast India
North India
South India
West India
RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Sales of Beauty and Personal Care by Region: Value 2006-2011
Table 6 Sales of Beauty and Personal Care by Region: % Value Growth 2006-2011
Table 7 Sales of Beauty and Personal Care by Rural-Urban % Analysis 2011
Table 8 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 9 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 10 Beauty and Personal Care Brand Shares 2008-2011
Table 11 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 12 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis
2011
Table 13 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 14 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 15 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 16 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Table 17 Forecast Sales of Beauty and Personal Care by Region: Value 2011-2016
Table 18 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2011-2016
DEFINITIONS
SOURCES
Summary 1 Research Sources
Beauty and Personal Care in India - Company Profiles
Avon Beauty Products India Pvt Ltd in Beauty and Personal Care (India)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 3 Avon Beauty Products India Pvt Ltd: Production Statistics 2011
COMPETITIVE POSITIONING
Summary 4 Avon Beauty Products India Pvt Ltd: Competitive Position 2011
CavinKare Pvt Ltd in Beauty and Personal Care (India)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND

PRODUCTION
Summary 6 CavinKare Pvt Ltd: Production Statistics 2011
Summary 7 CavinKare Pvt Ltd: Competitive Position 2011
Colgate-Palmolive India Ltd in Beauty and Personal Care (India)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 10 Colgate-Palmolive India Ltd: Competitive Position 2011
Colorbar Cosmetics Pvt Ltd in Beauty and Personal Care (India)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 12 Colorbar Cosmetics Pvt Ltd: Competitive Position 2011
Dabur India Ltd in Beauty and Personal Care (India)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 15 Dabur India Ltd: Production Statistics 2011
Summary 16 Dabur India Ltd: Competitive Position 2011
Godrej Consumer Products Ltd in Beauty and Personal Care (India)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 19 Godrej Consumer Products Ltd: Competitive Position 2011
H & B Stores Ltd in Beauty and Personal Care (India)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
INTERNET STRATEGY
PRIVATE LABEL
Summary 21 H&B Stores Ltd: Private Label Portfolio
Summary 22 H&B Stores Ltd: Competitive Position 2011

Himalaya Drug Co, The in Beauty and Personal Care (India)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 24 The Himalaya Drug Co: Competitive Position 2011
Hindustan Unilever Ltd in Beauty and Personal Care (India)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 27 Hindustan Unilever Ltd: Competitive Position 2011
L'Oréal India Pvt Ltd in Beauty and Personal Care (India)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 29 L’Oréal India Pvt Ltd: Competitive Position 2011
Baby and Child-specific Products in India - Category Analysis
HEADLINES
TRENDS
New pockets of demand in second-tier and third-tier cities such as Jaipur and Kanpur, and
growing acceptance amongst rural consumers due to increased awareness, propelled sales of
baby and child-specific products in 2011. Media and promotional campaigns by companies such
as Johnson & Johnson (India) played a significant role in pushing these products to rural
consumers. In addition, urban consumers started to switch to organic and herbal products, due to
growing concerns about their babies’ health.
COMPETITIVE LANDSCAPE
Johnson & Johnson (India) continued to lead baby and child-specific products, accounting for a
75% value share in 2011. The company pioneered baby products in India, and it still benefits from
the trust that it has built over the years.
PROSPECTS
With baby and child-specific products moving towards premium and herbal products, the category
is likely to witness a range of new launches from international players. The leading players in
herbal baby care products, including Kräuter Healthcare, are expected to increase strongly, in line
with the growth in herbal baby care. Many international players are likely to make a foray into the
category to leverage the potential growth in the forecast period. This potential growth is well-
supported by demographic and socioeconomic factors, including a healthy birth rate and an
increasing number of consumers willing to spend more on baby and child-specific products.

CATEGORY DATA
Table 19 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 20 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 21 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 22 Baby and Child-specific Products Company Shares 2007-2011
Table 23 Baby and Child-specific Products Brand Shares 2008-2011
Table 24 Baby and Child-specific Skin Care Brand Shares 2008-2011
Table 25 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 26 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-
2016
Table 27 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Bath and Shower in India - Category Analysis
HEADLINES
TRENDS
Driven by increasing health and hygiene concerns, consumers continued to move towards liquid
soap, including hand sanitisers, in 2011. Most of the leading companies, including Reckitt
Benckiser and Dabur India, continued to cash-in on this growing trend by running campaigns to
promote the germicidal properties of liquid soap. For instance, in 2011 Dabur India launched Fem
Safe Handz, an instant hand sanitiser which offers protection against bacteria and viruses.
Hindustan Unilever continued to dominate bath and shower in 2011 with its brands Lux and
Lifebuoy. The company accounted for a value share of 50%, mainly due to the brand equity that
Lux and Lifebuoy have enjoyed for years. In addition, Lux enjoys a strong presence in bar soap
and body wash/shower gel, and Lifebuoy has an established presence in bar soap and liquid
soap.
PROSPECTS
Bath and shower is expected to be driven by growth in liquid soap and body wash/shower gel
during the forecast period. Growing grooming needs and increasing health-consciousness are
likely to continuously push sales of bath and shower products during the forecast period.
Consumers are likely to continue to pamper themselves by switching to shower gels with different
fragrances and rejuvenating properties.
CATEGORY DATA
Table 28 Sales of Bath and Shower by Category: Value 2006-2011
Table 29 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 30 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 31 Bath and Shower Company Shares 2007-2011
Table 32 Bath and Shower Brand Shares 2008-2011
Table 33 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 34 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 35 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Colour Cosmetics in India - Category Analysis

HEADLINES
TRENDS
Long-lasting colour cosmetics targeting working females who want to look good all day long
emerged as a major trend in 2011. In line with this trend, long-lasting make-up witnessed a range
of new launches, including Lakmé Absolute, Oriflame long-lasting cosmetics and Avon eye make-
up.
Hindustan Unilever accounted for a 29% value share in colour cosmetics in 2011, partly thanks to
the leading brand Lakmé. The company launched Lakmé Absolute in August 2011, and was
successful in gaining share.
PROSPECTS
The growing desire to look good is likely to drive sales of colour cosmetics during the forecast
period. Increasing efforts by companies such as Avon to penetrate second-tier and third-tier cities
is expected to push the consumer base and hence sales even further. In addition, rural consumers
are likely to shift to branded colour cosmetics due to growing quality-consciousness.
CATEGORY DATA
Table 36 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 37 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 38 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 39 Colour Cosmetics Company Shares 2007-2011
Table 40 Colour Cosmetics Brand Shares 2008-2011
Table 41 Eye Make-up Brand Shares 2008-2011
Table 42 Facial Make-up Brand Shares 2008-2011
Table 43 Lip Products Brand Shares 2008-2011
Table 44 Nail Products Brand Shares 2008-2011
Table 45 Colour Cosmetics Premium Brand Shares 2008-2011
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Deodorants in India - Category Analysis
HEADLINES
TRENDS
As consumers continuously looked for innovation in products, the leading manufacturers were
pushed to launch a range of deodorants in 2011, including Nivea for Women, Secret and Dove
Beauty Finish. Innovation emerged as the key trend which helped marketers to push brands to
consumers. For instance, Dove included mineral pearlescent mica, which is known to enhance the
natural look of the skin.
Hindustan Unilever continued to dominate deodorants with a value share of 29% in 2011. The
company has a strong brand portfolio, and its brand Axe alone continued to account for a
significant share of value sales.
PROSPECTS
Continuous innovation and increasing uptake by manufacturers will continue to drive sales of

deodorants. Deodorants are likely to get a further push thanks to rising rural penetration and
deepening distribution networks during the forecast period 2011-2016.
CATEGORY DATA
Table 48 Sales of Deodorants by Category: Value 2006-2011
Table 49 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 50 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 51 Deodorants Company Shares 2007-2011
Table 52 Deodorants Brand Shares 2008-2011
Table 53 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 55 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Depilatories in India - Category Analysis
HEADLINES
TRENDS
With growing image-consciousness amongst consumers, depilatories continued to receive
continuous support from manufacturers’ campaigns associating depilatories with attributes such as
being confident and smart. The growing use of depilatories encouraged manufacturers to launch
female-specific razors such as Satin Care, sales of which were estimated to be very small in 2011.
Dabur India, which owns the Fem brand, maintained its lead in depilatories and held a value share
of 27% in 2011. Fem enjoys brand leadership mainly due to its well-established presence,
attributed to its first-mover advantage, and the strong distribution network of Dabur in India.
However, with the growing popularity of Veet, Reckitt Benckiser (India) grew to account for a value
share of 24% in 2011.
PROSPECTS
Growing image-consciousness amongst consumers and product innovations by manufacturers are
likely to drive sales of depilatories during the forecast period.
CATEGORY DATA
Table 56 Sales of Depilatories by Category: Value 2006-2011
Table 57 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 58 Depilatories Company Shares 2007-2011
Table 59 Depilatories Brand Shares 2008-2011
Table 60 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Fragrances in India - Category Analysis
HEADLINES
TRENDS
Premium fragrances made deep inroads in fragrances in India, and continued to attract an
increasing number of men. The acceptance of fragrances as style symbols emerged as a country-
wide trend during 2011. Consequently, department stores which were limited to a few brands of
fragrances started to stock a range of popular brands in 2011.

Fragrances is very fragmented, and the leading players continued to account for single-digit
shares in 2011. Procter & Gamble Co continued to lead with a share of 5% mainly due to its brand
Old Spice which continued to enjoy huge popularity amongst men. Direct sellers and other
manufacturers of premium fragrances are also catching up rapidly.
PROSPECTS
Rising disposable incomes, luxurious lifestyles and the growing urge to flaunt style are likely to
drive sales of fragrances during the forecast period. Premium fragrances are also likely to attract
rural consumers, who might start to use fragrances for special events such as weddings.
CATEGORY DATA
Table 62 Sales of Fragrances by Category: Value 2006-2011
Table 63 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 64 Fragrances Company Shares 2007-2011
Table 65 Fragrances Brand Shares 2008-2011
Table 66 Men's Premium Fragrances Brand Shares 2008-2011
Table 67 Women's Premium Fragrances Brand Shares 2008-2011
Table 68 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Table 70 Sales of Fragrances by Concentration: % Value Analysis2006-2011
Hair Care in India - Category Analysis
HEADLINES
TRENDS
Hair styling continued to grow, and facilitated growth in salon hair care in 2011. In addition, young
consumers continued to pick up do it yourself (DIY) styling gels and colourants to style their hair
themselves. The DIY trend was also picked up by budget-conscious consumers, who consider
such products an affordable option.
Hindustan Unilever continued to dominate hair care with a value share of 18% in 2011. The
company enjoys a well-established presence, with a very strong distribution network across the
country.
PROSPECTS
The increasing number of consumers going to salons for hair styling and rising uptake of DIY
colourants and styling gels will continue to drive growth in hair care during the forecast period.
CATEGORY DATA
Table 71 Sales of Hair Care by Category: Value 2006-2011
Table 72 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 73 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 74 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 75 Hair Care Company Shares 2007-2011
Table 76 Hair Care Brand Shares 2008-2011
Table 77 Styling Agents Brand Shares 2008-2011
Table 78 Colourants Brand Shares 2008-2011

Table 79 Salon Hair Care Company Shares 2007-2011
Table 80 Salon Hair Care Brand Shares 2008-2011
Table 81 Hair Care Premium Brand Shares 2008-2011
Table 82 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 84 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Men's Grooming in India - Category Analysis
HEADLINES
TRENDS
“Rough and tough” stopped being in vogue, and urban men continued to shift towards a fresh look
in 2011. The growing desire amongst urban men to look good and fresh was used to the
advantage of the leading companies, which launched a plethora of products targeted towards
men. For instance, ITC launched Fiama Di Wills Aqua Pulse Shower Gel, and Nivea introduced
Nivea moisturising lotion for men in 2011.
Gillette India continued to lead men’s grooming with a value share of 30% in 2011; however, it is
gradually losing share to other players. Gillette enjoys an established presence in the country,
mainly due to its strong share in men’s shaving, which remained the largest contributor to sales in
men’s grooming in 2011.
PROSPECTS
The growing desire to look metrosexual will continue to drive men’s grooming during the forecast
period. Urban men who are increasingly looking for male-specific grooming products are likely to
push sales in men’s grooming even further. To cash-in on the trend, Lakmé launched the first
unisex salon in 2011 under the name Lakmé Ivana. Furthermore, the increasing uptake of male-
specific products by men in second-tier and third-tier cities will bring further growth.
CATEGORY DATA
Table 85 Sales of Men’s Grooming by Category: Value 2006-2011
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2006-2011
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2007-2011
Table 88 Men’s Grooming Company Shares 2007-2011
Table 89 Men’s Grooming Brand Shares 2008-2011
Table 90 Men's Razors and Blades Brand Shares 2008-2011
Table 91 Forecast Sales of Men’s Grooming by Category: Value 2011-2016
Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2011-2016
Table 93 Sales of Body Shavers by Type: % Value Analysis 2006-2011
Oral Care in India - Category Analysis
HEADLINES
TRENDS
Increasing consciousness of oral hygiene amongst consumers propelled significant growth in oral
care in 2011. Increasing educational campaigns by companies such as Colgate-Palmolive India
helped to increase awareness amongst rural consumers, and fuelled growth in rural areas of the
country in 2011.

Colgate-Palmolive India maintained its lead in oral care in 2011, accounting for a value share of
46%. Hindustan Unilever held second position with a 19% share of value sales, and was followed
distantly by Dabur India with a share of 11%. The reason behind Colgate-Palmolive’s leadership is
its strong product mix, and the brand equity it has gained over the years.
PROSPECTS
Driven by increasing hygiene concerns, urban consumers are likely to increase the uptake of
products such as mouthwashes/dental rinses. However, the bulk of growth is likely to come from
increasing penetration in rural areas and second-tier and third-tier cities, which offer huge
potential.
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2006-2011
Table 95 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 96 Sales of Toothbrushes by Category: Value 2006-2011
Table 97 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 99 Oral Care Company Shares 2007-2011
Table 100 Oral Care Brand Shares 2008-2011
Table 101 Toothpaste Brand Shares 2008-2011
Table 102 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 103 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 105 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 106 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth
2011-2016
Skin Care in India - Category Analysis
HEADLINES
TRENDS
In 2011, whitening continued to be the key trend; however, it was no longer restricted to females.
In addition, manufacturers started to focus on men’s skin care, which is the next major area with
potential. Furthermore, the skin whitening attribute in skin care products started to become
stronger, with products for a light skin tone.
Hindustan Unilever continued to dominate skin care with a share of 56% in 2011. The company
enjoys a leading position with established brands such as Fair & Lovely and Pond’s, which have
enjoyed an established presence in the country for years.
PROSPECTS
Manufacturers are likely to launch innovations and new offerings focused on providing other
benefits, such as brighter skin, in addition to skin whitening. Skin whitening products will continue
to evolve and offer enhanced benefits over the forecast period. In addition, the launch of male-
specific skin care products, including facial moisturisers, face washes and anti-agers is likely.

CATEGORY DATA
Table 107 Sales of Skin Care by Category: Value 2006-2011
Table 108 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 109 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011
Table 110 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-
2011
Table 111 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-
2011
Table 112 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 113 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 114 Skin Care Company Shares 2007-2011
Table 115 Skin Care Brand Shares 2008-2011
Table 116 Facial Moisturisers Brand Shares 2008-2011
Table 117 Anti-agers Brand Shares 2008-2011
Table 118 Firming/Anti-cellulite Body Care Brand Shares 2008-2011
Table 119 General Purpose Body Care Brand Shares 2008-2011
Table 120 Skin Care Premium Brand Shares 2008-2011
Table 121 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Sun Care in India - Category Analysis
HEADLINES
TRENDS
Consumers’ growing awareness about the health hazards of sun exposure boosted sales in sun
care in 2011. Natural and ayurvedic products with higher SPFs emerged as the main trend, with
most of the notable launches by companies such as VLCC, Dabur Uveda and Shahnaz Husain.
Leading brands such as Nivea also launched sun protection products specifically for men in 2011.
Sun care in India was dominated by Hindustan Unilever in 2011, with Lakmé Sunscreen
accounting for a 39% share of overall value sales. The company pioneered sun care in India, and
is still leveraging the brand image achieved over the years to maintain the leading share.
PROSPECTS
Increasing consumer awareness and a continuous push by manufacturers are likely to drive sales
in sun care during the forecast period. Manufacturers are likely to come up with new offerings such
as higher SPFs and herbal ingredients to custom-make products for Indian consumers.
CATEGORY DATA
Table 123 Sales of Sun Care by Category: Value 2006-2011
Table 124 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 125 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 126 Sun Care Company Shares 2007-2011
Table 127 Sun Care Brand Shares 2008-2011
Table 128 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016

Table 130 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016
Table 131 Sales of Sun Protection by Formulation: % Value Analysis2006-2011

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