3. •Xebec Digital has over 5 years
of experience with a young team
of 30 members specializing in
various fields of Digital
Who is Xebec Marketing
Digital? •Experience across verticals like
Education, Travel, FMCG,
Banking and Finance,
Ecommerce etc. in Digital
Advertising
•Xebec Digital is the Digital wing
of Xebec Communications Pvt.
Ltd., a 20 year old full-service
agency

4. • To be a world class company that
develops and employs the best
Vision digital marketing strategies and
creative solutions to build
profitable brands.
• To build cutting edge digital
platforms– for clients to engage
Mission with their customers– and create
a community of brand patrons–
which results in the desired
business impact.

5. Xebec Digital’s Value Proposition
Understand your
current and potential
customer profile, Understand your
Understand your Create insight driven
business environment business objective and
business thoroughly communication
along with the goals
opportunities and
threat
We take on our partner’s goals, and works towards creating a brand image and
perception in the Digital space
We Engage. We Build. We ensure you are part of the buzz online

6. Key Benefit Descriptors
Create
Engagement
Business Side Brand Side
Generate Build
Response Communities
Create Build brand
Transactions patrons
Create Create
Results leverage
Create
Equity

7. Suite of GOOGLE
ADWORDS
SEO
WEBSITE
DEVELOPMENT
Services
DIGITAL MEDIA
DIGITAL MEDIA DIGITAL MEDIA
CREATIVE
BUYING RESEARCH
DEVELOPMENT
DIGITAL MEDIA MOBILE
APPLICATION
CAMPAIGN MARKETING &
DEVELOPMENT
MANAGEMENT TECHNOLOGY
SOCIAL MEDIA
EXPERTS IN WEB
MARKETING AND VIDEO STRATEGY
TECHNOLOGY
OPTIMIZATION

8. We offer 360° Digital
Services for your brand. In
case you choose to use only
some of the services, we will
always work in the context of
your brand identity as a
whole

9. DIGITAL PENETRATION IN INDIA—SOME STATISTICS
1.2 BILLION - INDIAN POPULATION
858 MILLION – MOBILE SUBSCRIBERS
100 MILLION - INTERNET USERS (8%
Penetration)
41 MILLION - USERS ON SOCIAL NETWORK
(41% Penetration)
The number of internet users in India has grown by 25% in the last 12 months
20 million Indians use the internet everyday. Of which, 2% are from the rural areas
and 59% access through the mobile
An average internet user spends 26 minutes online each day

10. The Digital Advertising is
not just about building a
website and having a
Facebook page.
Google yourself and see
what comes up

11. •10 million 3G connections within 6
months of launch (equal to the base of
wireline broadband connection)
India •2nd largest user base for Google+ and
Online Orkut in the world
•28% of travel gets booked online. 117
million transactions on IRCTC alone
•47% of the classified business is online
•7% of bank users access their accounts
online
•25% of IT returns were filed online in
2010-11
•Close to 50% of music revenues in India,
come from mobile downloads
Currently, digital advertising has a 7% market share with a spend of Rs. 1850 crores
($415 million)

12. •376 million internet users by 2015
•38 million users transacting online
Projection by 2015
•Time spent online will grow by
27% per user
•Digital Advertising expected to
grow and gain 9% market share
with a spend of Rs. 7000 crores
($1.6 billion) by 2015

13. 14% From Social Media Influence of the
23%
Internet in the
Recommendations
from Family Decision Making
Recommendations Process in India
30%
from Friends
33% Online Product
Review
•More than 4 in 10 Indians are likely to share (post a review/ Tweet) a negative
experience
•66% of Internet users check online reviews before making a purchase decision
•Almost 50% consumers’ use and trust social media sites while making online purchase
decisions
•65% of car buyers in India use the Internet to research vehicles before buying
Users are influenced by each other.
They work together to amplify a message and create an impact.

14. SO, WHY ARE YOU
NOT THERE?

15. Xebec Digital’s
approach

16. REACH out to your
existing and potential
Digital
audience
Strategy
ENGAGE with them
CONVERT them to
bring you ROI and gain
consumer insights
• Being a young , enthusiastic and passionate team with 95% of us
being below age of 28 and spending 90% of our time online, we
understand how the Digital World works and get the vertical
expertise from our mainline division
• We can ideate workable ideas that will enable real-time
engagement between you and your audience

17. Big Idea from our
proprietary
thinking tools
Breaking down the
Business Challenge
to develop
customized
solutions
EXPERIENTIAL SOLUTION
MARKETING MARKETING

18. Arriving
at the Big
Idea
Research Business Insight Big Idea
Develop
Integrate Digital or
Establish top Experiential
use Digital as the
MindShare Marketing with
big idea
Digital as the base
Influence Buying
Brand Equity
Decision

19. With
Xebec, achieving
Goals is not
Random
ITS ALL
USE INSIGHT TO
TOWARDS THE
PLAN STRATEGIES COMMUNICATE OPTIMIZE GOAL FLAG MEASURE FURTHER
CAMPAIGN
OPTIMIZE
OBJECTIVE

20. •Digital can help you get
immediate reactions
•Experiment with
communication
ROI (Intangible)
•Test new products and offers
•Discover new and potential
markets
•Track consumer reaction
•Track digital conversations
about your products and
services

21. •Track the number of users that
click and interact with your
brand
ROI (Tangible) •Track the number of users that
show an interest in your product
or service
•Track the number of people
talking about you

22. •Measurability: Track the number of
people viewing your ad
(Impressions), interacting with your brand
(Clicks) and Enquiring about your brand
Measurement (Leads)
•Real-time Analysis and Reporting of the
and Analysis for performance of each of the portals.
Quantitative ROI Allowing, real time reallocation of budgets
to get highest ROI
•Goal Flagging if portal targets are not
achieved during the campaign
•Attributed Channel for Conversion that
will show us the consumers online pattern
from the time he saw our ad to the time
he converted
•Path length i.e. how many times he
interacted with the ad before converting
•Time lag i.e. time between first
interaction and last before conversion

23. •End to end digital services from online
marketing consultancy to delivery and
Why Xebec for tracking
your Digital •One of the evangelists in the digital space
having over 5 years of experience
Needs?
•Proprietary thinking tools to deliver digital
solutions in alignment with the marketing
goals
•In depth industry understanding of the top
5 verticals - Travel, Automobile, Ecommerce/
Retail, BFSI and Education
•Publish research papers on each of these
industries
•Continuous research on new tools and
technology which will help our clients
become top players and lead the industry

24. •First ones to develop a number enabled
mobile website for easy navigation
Innovative •Took clients like Bank of Maharashtra and
Initiatives Symbiosis International University online
for the first time
•First ones to develop the Reach-
Engagement-Conversion matrix that leads
to media effectiveness
•Developed a Directors Forum for SIU that
allowed students to interact with Directors
•First study planner application on
Facebook
•Brought 2 complimentary brands namely
Credila and NextLeap, on the same
platform to co-exist and benefit mutually

25. Some of
our clients

26. Some more
clients

27. PROJECT
Case Study #1 • 360 degree digital visibility, that included a mobile
Symbiosis compatible website, visibility across educational (niche
portals), horizontal portals and social portals.
National • Realizing the need in the student community for
mentorship, developed the Directors Forum that allowed
Aptitude Test students to interact with Directors of various institutes.
(SNAP) • Created social presence that helped address concerns on
Symbiosis and encourage registrations
• Developed progressive communication to ensure the
BACKGROUND message was in sync with the student mindset
Symbiosis University is RESULT
one of the leading • Created an impact in the Student community through the
universities in India aggressive digital presence
offering a range of UG • Played a vital role in increasing total registrations by 10%
and PG courses. Over the from the prevailing year
last 3 years they have • 50% of students engaging on the social platforms to
been noticing a drop in register for Symbiosis
registrations for their PG • Covered by 3rd party websites like WatBlog for the Digital
entrance test (SNAP). presence
Our objective was to
• 22% of enquiries generated register for SNAP, as against
turn it around the industry average of 5% conversion

28. Interactive
Landing
Page

29. Admissions
Emailers

30. Admissions
Emailers

31. Application
Promotional
Mailer

32. Mailer for the
second round of
Communication

33. Hurry
Mailers!

34. Mailers to
increase
fans on the
FB page

35. PROJECT DETAILS
Case Study #2 • From the range of products offered by BOM, we
selected the products that were in demand at
Bank of the time and created a custom strategy for each
Maharashtra one of them depending on the target customer
online behavior.
• The products advertised included Home
loan, SME loan, Term Deposits, Education loan
and Branding Activity
BACKGROUND
Bank of Maharashtra is
a PSU that undertakes CAMPAIGN RESULT
traditional advertising. • Built the Bank of Maharashtra brand in the
As their year ending was Digital Space
approaching, they • The traffic to the website increased by many
needed to increase folds
visibility and capitalize
• Through the visibility, reached consumers with
on customers investing
102 million impressions (duplicated) and
at that time
engaged with 2.65 lakh users
• Helped generated offline product sales for BOM

36. PROJECT DETAILS
• Jewelry is a luxury and high value category that
consumers are not comfortable purchasing online.
Case Study #3
• But, looking at the market scenario, we knew that
Gitanjali Gifts was the next place Gitanjali needed to be, to drive
sales
– Ecommerce in India is estimated to be USD
$10 billion i.e. $100 USD per internet user.
67% of ecommerce comes from Mobile users
in India
BACKGROUND
– There are currently 17 million ecommerce
Gitanjali Gifts is a leading
users
Jewelry brand in India that
has a large presence on • Took Gitanjali online for the first time on Google
Search
ground and in the print
media. The brands under
Gitanjali have high brand CAMPAIGN RESULT
equity and high recall • Created an interest in customers for Jewellery
value in the minds of the Gifting
consumers. They had just • Encouraging users to purchase high value
launched their ecommerce products online
portal and are looking to • Increased their sales many fold with a 400%
drive traffic to it return on their investment for digital sales and
higher footfalls in their shops

37. PROJECT DETAILS
Case Study #4 • Cox and Kings has a wide range of products
suited for all types of travel across age groups.
Cox and • To engage with each of these TG’s we ran
Kings, India themes and contests across all social platforms
to enjoy higher brand recall and sale of packages
• The promotion was tropical to ensure it
appealed to the mindset of the consumer
BACKGROUND CAMPAIGN RESULT
Cox and Kings India had a • Created a meaningful social media presence
minimalistic presence on which inspired people to travel
social platforms. They did • Created User Generated Content (UGC) that is
not have any strategy in free of cost
their implementation and • Created conversation which adds to the equity
realized that their of the brand.
consumers are primarily • Increased Likes by 60% in 7 months without
on this platform. media spend
Considering their • Ensured almost 30 likes on average across all
product, they needed to posts, 5 comments and 6 shares
engage their customer • Ensured the highest Fans to Engagement ratio in
and inspire them to travel the Travel sector in India

38. Credentials
• Members of IAMAI

39. Thank You!