Renub Research (http://www.renub.com/report/china-gems-jewellery-gold-platinum-diamond-palladium-silver-gem-set-market-forecast-to-2015-76) has announced the addition of the "China Gems & Jewellery (Gold, Platinum, Diamond, Palladium, Silver & Gem-Set) Market & Forecast to 2015" report to its offering

1. China Gems & Jewellery (Gold, Platinum, Diamond,
Palladium, Silver & Gem-Set) Market & Forecast to 2015
Renub Research
www.renub.com
Published: July, 2012
Copyright © 2012 Renub Research – All Rights Reserved

2. In recent years gems & jewellery has emerged as the third most popular item of consumption
after real estates and automobiles in China. Chinese consumers love jewellery for their
intrinsic value, and jewellery are great vehicles to display wealth and success. China gems &
jewellery market is expected to triple in 2015 from the current market in 2011. It is
anticipated that its market will cross the figure of US$ 200 Billion by 2015.
Gold jewellery is the most preferred jewellery in China it holds more than 40% market share
in 2011. Gold jewellery demand is generated by China’s third and fourth tier cities, where
continued improvements in infrastructure have allowed retail chains to expand their networks
of store and tap into the growing pool of demand among the local consumers. The other
favourite jewellery for Chinese consumers is gem-set jewellery, whose market size is
expected to touch US$ 50 Billion by 2015. Platinum jewellery, Diamond jewellery and Silver
jewellery are expected to grow frequently in Chinese jewellery market. But, Palladium
jewellery is in the declining trend and expected to continue this trend in till 2015.
By price range jewellery section: Chinese consumers mostly buy gems & jewellery retail price
ranging from US$ 250 to US$ 13000. Middle class families are driving this market as they can
afford this price range of the gems and jewellery products. By tier cities jewellery market
analysis: Tier III and lower cities are predicted to contribute to more than 42% of the Chinese
gems & jewellery market by 2015.
In China gems & jewellery player’s perspective, there are three groups of gems and jewellery
brands i.e. Chinese brands, Hong Kong brands and foreign brands. The consumer base is also
divided into three segments, i.e. high-end, mid-end, and low-end. The high-end market is
dominated by foreign brands, such as Cartier and Tiffany; the mid-end brand market is
subject to fierce competition from both domestic players and Hong Kong players; while the
low-end market is hold mainly by small brands segmented all over the country.
Renub Research report entitled “China Gems & Jewellery (Gold, Platinum, Diamond,
Palladium, Silver & Gem-Set) Market & Forecast to 2015” provides comprehensive analysis
on the gems & jewellery industry in China, covering various aspects such as market and
market share trends, market distribution by jewellery retailers and manufacturer, drivers and
challenges of the industry. This report also covers future projections to provide an insight on
the prospects in the gems and jewelry industry. China gems & jewellery report also entails

3. © Renub Research Page 3 of 18
the competitive landscape and profiles of the major players operating in the gems and
jewelry industry.
These are Major Key Topics Covered in the Report:
 China Gems & Jewellery Past, Present Market & Forecast (2006 – 2015)
 By Product - China Gems & Jewellery Past, Present Market Share & Forecast (2006 –
2015)
 By Tier Cities - China Gems & Jewellery Past, Present Market Share & Forecast (2006 –
2015)
 By Price Range - China Gems & Jewellery Past, Present Market Share & Forecast (2010
– 2015)
 China Gems & Jewellery Revenue Manufacturing Share & Stores Revenue Share Region
Wise Breakup for 2011
 Past, Present Market & Forecast for (Gold, Platinum, Diamond, Palladium, Silver &
Gem-Set Jewellery) of China Gems & Jewellery (2006 – 2015)
 Past, Present Market & Forecast for (Tire I, Tire II, Tire III & Lower Cities) of China
Gems & Jewellery (2006 – 2015)
 Past, Present Consumption & Forecast for (Gold, Platinum, Palladium & Silver) of
China Gems & Jewellery (2006 – 2015)
 China Jewellery Export Past, Present Market & Forecast (2002 – 2015)
 China Jewellery Import Past, Present Market & Forecast (2002 – 2015)
 Indentified the Competitive Landscape, Growth Drivers and Challenges of the Industry
 Key Players Analysis of China gems & Jewellery Industry Players In Context of, Number
of Currently and Expected Operating Stores in China and Earned Revenue
Competitive Landscape
This section covers the key facts about the major companies that play an important role in
China gems & Jewellery market. The companies analyzed in this section are – Chow Tai Fook,
Shanghai Lao Feng Xiang Co Ltd, Chow Sang Sang, Luk Fook Jewellery and Tiffany & Co.
All the companies have been analyzed from two points of views.

4. © Renub Research Page 4 of 18
1) Past, Present and Forecast of Number of Stores in China
2) Companies Past, Present and Forecast of Revenue Growth
Why You Should Buy This Report?
Through this research report, readers will know what is the market size by various jewellery
segments, which are the largest tier cities jewellery market, which price range jewellery
market is having the largest market share, what is the competitive landscape for what are the
market drivers and challenges, Which is the most famous places for manufacturers, which
region holds the highest market share for jewellery retailers to sell products, who are the
major players in China’s gem and jewellery market.
Data Sources
This report is built using data and information sourced from proprietary databases, primary
and secondary research and in-house analysis by Renub Research team of industry experts.
Primary sources include industry surveys and telephone interviews with industry experts.
Secondary sources information and data has been collected from various printable and non-
printable sources like search engines, News websites, Government Websites, Trade Journals,
White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,
Industry Portals, Industry Associations and access to more than 100 paid databases.

5. © Renub Research Page 5 of 18
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© China Gems & Jewellery (Gold, Platinum, Diamond, Palladium, Silver & Gem-Set) Market &
Forecast to 2015
Renub Research, 2012
Edition 1.0
All rights reserved. This publication is protected
by copyright. No part of it may be reproduced, stored
in a retrieval system or transmitted, in any form or by
any means, electronic mechanical, photocopying,
recording or otherwise without the prior written
permission of the publishers

7. © Renub Research Page 7 of 18
Table of Contents
1. Executive Summary
2. China Gems & Jewellery Market & Forecast (2006 – 2015)
3. China Gems & Jewellery Market Shares & Forecast (2006 – 2015)
3.1 By Product – China Gems & Jewellery Market Share & Forecast
3.2 By Tier Cities – China Gems & Jewellery Market Share & Forecast
3.3 By Price Range – China Gems & Jewellery Market Share & Forecast
4. China Gems & Jewellery Market Share for 2011 – By Regions
4.1 China Gems & Jewellery Manufacturing Revenue Share for 2011 – By Regions
4.2 China Gems & Jewellery Stores Revenue Share for 2011 – By Regions
5. China Gems &Jewellery Market & Forecast (2006 – 2015) – By Product
5.1 Gold Jewellery Market & Forecast
5.2 Platinum Jewellery Market & Forecast
5.3 Gem-Set Jewellery Market & Forecast
5.4 Diamond Jewellery Market & Forecast
5.5 Palladium Jewellery Market & Forecast
5.6 Silver Jewellery Market & Forecast
6. China Gems & Jewellery Market & Forecast (2006 – 2015) – By Tier Cities
6.1 China Tier I Cities Gems & Jewellery Market & Forecast
6.2 China Tier II Cities Gems & Jewellery Market & Forecast
6.3 China Tier III and Lower Cities Gems & Jewellery Market & Forecast
7. China Gems & Jewellery Market & Forecast (2010 – 2015) – By Price Range
7.1 Low End Gems & Jewellery Market & Forecast (Jewellery Price < US$ 257.7)
7.2 Mass End Gems & Jewellery Market & Forecast (Jewellery Price > US$ 257.7 & < US$
12,885.2)
7.3 High End Gems & Jewellery Market & Forecast (Jewellery Price > US$ 12,885.2)
8. China Gems & Jewellery Market & Forecast (2006 – 2015) – By Consumption

8. © Renub Research Page 8 of 18
8.1 Gold Jewellery Consumption Market & Forecast
8.2 Platinum Jewellery Consumption Market & Forecast
8.3 Palladium Jewellery Consumption Market & Forecast
8.4 Silver Jewellery Consumption Market & Forecast
9. China Jewellery Export, Import Market & Forecast (2002 – 2015)
9.1 China Jewellery Export Market & Forecast
9.2 China Jewellery Import Market & Forecast
10. China Gems & Jewellery Operating Conditions
10.1 By Manufactures – Gems & Jewellery Operating Conditions
10.1.1 Capital Intensity
10.1.2 Technology & System
10.1.3 Revenue Volatility
10.1.4 Regulation & Policy
10.2 By Jewellery Retailers – Gems & Jewellery Operating Conditions
10.2.1 Capital Intensity
10.2.2 Technology & System
10.2.3 Regulation & Policies
11. China Gems & Jewellery Industry Competitive Landscape
11.1 Low Concentration in the Sector; Large Brands are Preferred by Consumers
11.2 Unbalanced Regional Distribution; Consumption Upgrade in Tier II/III Cities
11.3 The China Jewellery Sector is Entering a Stage of Network Expansion and Brand Competition –
Designs and Channels are Key
12. China Gems & Jewellery Industry Growth Drivers
12.1 China Economic Growth
12.2 Event – Driven Jewellery Purchases of Chinese Consumers
12.3 Licensee Model offers Better Operational Leverage
13. China Gems & Jewellery Industry Challenges
13.1 Increasing Demand for and Well Designed Quality Products
13.2 Decreasing the Jewellery Manufacturer’s Profit Margin
14. Company Analysis & its Growth Forecast

9. © Renub Research Page 9 of 18
14.1 Chow Tai Fook
14.1.1 Business Description
14.1.2 Chow Tai Fook Stores & Forecast in China
14.1.3 Chow Tai Fook Revenue & Forecast
14.2 Shanghai Lao Feng Xiang Co. Ltd
14.2.1 Business Description
14.2.2 Lao Feng Xiang Co. Ltd Stores in China
14.2.3 Lao Feng Xiang Co. Ltd Revenue
14.3 Chow Sang Sang
14.3.1 Business Description
14.3.2 Chow Sang Sang Stores & Forecast in China
14.3.3 Chow Sang Sang Revenue & Forecast
14.4 Luk Fook Jewellery
14.4.1 Business Description
14.4.2 Luk Fook Jewellery Stores & Forecast in China
14.4.3 Luk Fook Jewellery Revenue & Forecast
14.5 Tiffany & Co
14.5.1 Business Description
14.5.2 Tiffany & Co. Stores & Forecast in China
14.5.3 Tiffany & Co. Revenue & Forecast

10. © Renub Research Page 10 of 18
List of Figures:
Figure 2-1: China – Gems & Jewellery Market (Billion US$), 2006 – 2011
Figure 2-2: China – Forecast for Gems & Jewellery Market (Billion US$), 2012 – 2015
Figure 3-1: China – Gems & Jewellery Market Share (Percent %) by Products, 2006 – 2011
Figure 3-2: China – Forecast for Gems & Jewellery Market Share (Percent %) by Products, 2012 – 2015
Figure 3-3: China – Gems & Jewellery Market Share by Tier Cities (Percent %), 2006 – 2011
Figure 3-4: China – Forecast for Gems & Jewellery Market Share by Tier Cities (Percent %), 2012 – 2015
Figure 3-5: China – Gems & Jewellery Market Share by Price Range (Percent %), 2010 – 2011
Figure 3-6: China – Forecast for Gems & Jewellery Market Share by Price Range (Percent %), 2012 –
2015
Figure 4-1: China – Gems & Jewellery Manufacturing Revenue Share by Regions (Percent %), 2011
.........................................................................................................Error! Bookmark not defined.
Figure 4-2: China – Gems & Jewellery Stores Revenue Share by Regions (Percent %), 2011
Figure 5-1: China – Gold Jewellery Market (Million US$), 2006 – 2011
Figure 5-2: China – Forecast for Gold Jewellery Market (Million US$), 2012 – 2015
Figure 5-3: China – Platinum Jewellery Market (Million US$), 2006 – 2011
Figure 5-4: China – Forecast for Platinum Jewellery Market (Million US$), 2012 – 2015
Figure 5-5: China – Gem-Set Jewellery Market (Million US$), 2006 – 2011
Figure 5-6: China – Forecast for Gem-Set Jewellery Market (Million US$), 2012 – 2015
Figure 5-7: China – Diamond Jewellery Market (Million US$), 2006 – 2011
Figure 5-8: China – Forecast for Diamond Jewellery Market (Million US$), 2012 – 2015
Figure 5-9: China – Palladium Jewellery Market (Million US$), 2006 – 2011
Figure 5-10: China – Forecast for Palladium Jewellery Market (Million US$), 2012 – 2015
Figure 5-11: China – Silver Jewellery Market (Million US$), 2006 – 2011
Figure 5-12: China – Forecast for Silver Jewellery Market (Million US$), 2012 – 2015
Figure 6-1: China –Tier I Cites Gems & Jewellery Market (Million US$), 2006 – 2011
Figure 6-2: China – Forecast for Tier I Cites Gems & Jewellery Market (Million US$), 2012 – 2015
Figure 6-3: China – Tier II Cites Gems & Jewellery Market (Million US$), 2006 – 2011
Figure 6-4: China – Forecast for Tier II Cites Gems & Jewellery Market (Million US$), 2012 – 2015
Figure 6-5: China – Tier III and Lower Cites Gems & Jewellery Market (Million US$), 2006 – 2011
Figure 6-6: China – Forecast for Tier III and Lower Cites Gems & Jewellery Market (Million US$), 2012 –
2015
Figure 7-1: China – Low End Gems & Jewellery Market (Million US$), 2010 – 2011
Figure 7-2: China – Forecast for Low End Gems & Jewellery Market (Million US$), 2012 – 2015
Figure 7-3: China – Household Income Distribution (Percent %), 2005 – 2020
Figure 7-4: China – Number of Newly Married Couples (Million), 2005 – 2011

11. © Renub Research Page 11 of 18
Figure 7-5: China – Mass End Gems & Jewellery Market (Million US$), 2010 – 2011
Figure 7-6: China – Forecast for Mass End Gems & Jewellery Market (Million US$), 2012 – 2015
Figure 7-7: China – High End Gems & Jewellery Market (Million US$), 2010 – 2011
Figure 7-8: China – Forecast for High End Gems & Jewellery Market (Million US$), 2012 – 2015
Figure 8-1: China – Gold Jewellery Consumption Market (Thousand Ounce, OZ), 2007 – 2011
Figure 8-2: China – Forecast for Gold Jewellery Consumption Market (Thousand Ounce, OZ), 2012 –
2015
Figure 8-3: China – Platinum Jewellery Consumption Market (Thousand Ounce, OZ), 2006 – 2011
Figure 8-4: China – Forecast for Platinum Jewellery Consumption Market (Thousand Ounce, OZ), 2012 –
2015
Figure 8-5: China – Palladium Jewellery Consumption Market (Thousand Ounce, OZ), 2006 – 2011
Figure 8-6: China – Forecast for Palladium Jewellery Consumption Market (Thousand Ounce, OZ), 2012
– 2015
Figure 8-7: China – Silver Jewellery Consumption Market (Thousand Ounce, OZ), 2006 – 2011
Figure 8-8: China – Forecast for Silver Jewellery Consumption Market (Thousand Ounce, OZ), 2012 –
2015
Figure 9-1: China – Jewellery Export Market (Million US$), 2002 – 2011
Figure 9-2: China – Forecast for Jewellery Export Market (Million US$), 2012 – 2015
Figure 9-3: China – Jewellery Export Market Share (Percent %), 2010
Figure 9-4: China – Jewellery Import Market (Million US$), 2002 – 2011
Figure 9-5: China – Forecast for Jewellery Import Market (Million US$), 2012 – 2015
Figure 11-1: China – Gems & Jewellery Industry Development
Figure 12-1: China – Individuals with more than US$ 158.05 (CNY 1,000) Million Wealth (Number), 2000
– 2010
Figure 12-2: China – Individuals with more than US$ 1,580.47 (CNY 10,000) Million Wealth (Number),
2003 – 2010
Figure 12-3: Worldwide – Per Capita Disposable Income Growth (Percentage %), 2009 – 2014
Figure 12-4: China – Major Jewellery Companies Stores (Number), 2011
Figure 14-1: China – Chow Tai Fook Stores (Number), 2008 – 2014
Figure 14-2: China – Chow Tai Fook Revenue (Million US$), 2009 – 2014
Figure 14-3: Worldwide – Chow Tai Fook Revenue (Million US$), 2009 – 2014
Figure 14-4: China – Lao Feng Xiang Stores (Number), 2008, 2011
Figure 14-5: Lao Feng Xiang Revenue (Million US$), 2007 – 2012
Figure 14-6: China – Chow Sang Sang Stores (Number), 2006 – 2013
Figure 14-7: China – Chow Sang Sang Revenue (Million US$), 2006 – 2013
Figure 14-8: China – Luk Fook Jewellery Stores (Number), 2007 – 2014
Figure 14-9: China – Luk Fook Revenue (Million US$), 2010 – 2014

12. © Renub Research Page 12 of 18
Figure 14-10: Worldwide – Luk Fook Revenue (Million US$), 2010 – 2014
Figure 14-11: China – Tiffany & Co. Stores (Number), 2007, 2010 – 2011 & 2013
Figure 14-12: Worldwide – Tiffany & Co. Revenue (Million US$), 2008 – 2013

13. © Renub Research Page 13 of 18
List of Table
Table 11-1: China – High/Mid/Low End Brands, 2010

14. © Renub Research Page 14 of 18
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