2. Claim
State your argument.
I believe that
reading books
Example: is better for
• I am going to you than
watching TV!
convince you that…
• I think that…
• I agree with…
• I believe…
3. Emotion
Getting people to feel happy, sad or
angry can help your argument.
Example:
“Your donation might
just get this puppy off
the street and into a
good home.”
4. Believe Me!
If people believe and trust in you, your
more likely to persuade them.
Example:
“Believe me. I’ve
been there
before, I’m just like
you!”
5. One time offer!
Try to convince your audience that this
issue is so important that they must act
now.
Example:
“This is a one time
offer! You can’t get
this price after today.”
6. Big names
Important people or experts can make
your argument more convincing.
Example:
“Celebrity chef Jamie
Oliver thinks that junk
food should be taken
off school lunch
menus.”
