11. Social Media is
about you….
Who are you?
What do you want to achieve?
How can social media help you achieve this?
12. Social Media Top Five
1. Linked In
2. Facebook
3. Twitter
4. Google+
5. Pinterest / Instagram
13.
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17.
18.
19. Social media as a career
Newly developing field
Entrance qualifications
Entrepreneurial
20. Our Top Three Tips
Be authentic and strategic
Seek and find new connections and opportunities
Share your expertise and experience
Notas do Editor
Welcome - Renee
Intro us – Renee intro’s Colleen and vice versa
Who is here? – hands up (Colleen)
Job seekers and changers?
Employers/Entrepreneurs?
Looking for career in social media?
Anything else?
Renee: Like it or not,
Social media is changing our world, how we connect and communicate, how we do business and how we further our career.
What role does it play in your life? What role will it play in 2 years? 5 years?
Rapid growth & role in society
Here to stay
Socialnomics video
Online privacy issues – briefly address
Renee:
What can it do – negatively? Next 6 slides
Who has a social media success story or knows someone who has? (hands up – depending on time ask one or two to share)
Renée experiences
Colleen experiences – Linda (p 262), Sven
Renee
You can keep private and professional life separate to an extent
Imagine your mum or boss reading everything you write online
Check privacy settings regularly
Colleen
Social media is about relationships: connecting, sharing, and even learning
In order to use social media effectively and productively, you need to use it well.
You can do this by being clear on:
Who you are: if you are clear on your values, interests, mission and vision, you will be more effective with social media as you will consistently convey a coherent message – you will be authentic
Achieve: What is your dream? What difference do you want to make in the world? Who do you want to connect with and how many? How can social media help you to achieve those ends? How do you want to use social media personally? Professionally? Which channels will serve this purpose best? (Renee will deal with this last question in the next slide)
Social media serves YOU: strategic use of social media tools will support you in achieving your dreams and goals. (if you have clear dreams and goals, your use of social media will be more effective in helping these things find you. What LinkedIn and Facebook groups should you join? What social media tools will help you make an impact?
Exercise: Use the coloured sheet on your seat to answer these three questions.
Examples: I am a lifelong learner interested in meaningful careers for myself and others, people on the move and in transition, inspiration for the journey. I want to share what I do with others who can benefit, and connect and learn from others who are also doing this. I share things that will inspire and support people to live meaningfully. Specifically I share my workshops, quotes, pictures and related information through social media.
If you need assistance to clarify these elements of your life and career, consider taking one or all of the upcoming CIYS workshops:
Finding your Passion
Career in Your Suitcase
Portable Career Portfolio
Renee
- This is a quick overview:
Linked In: the obvious but make sure you use well. For in depth tips, book from Colleen
Facebook: can separate personal & professional. Profiles, Pages & Groups
Twitter: Easy access to some high level people. Two separate profiles?
Google+: Still finding its place but worth a look. Something to keep an eye on.
Pinterest, Instagram: Creative industries and for those looking for hooks to build a relationship on.
Hootsuite,
Strategy
Frenzy – Fatigue - Focus
More info in social media school
Renee
Linked In:
Lots of great new features
Use Interests: Follow Companies, participate with groups, look at Influencers and Education
Make notes regarding the relationship
Renee
Linked In:
Lots of great new features
Use Interests: Follow Companies, participate with groups, look at Influencers and Education
Make notes regarding the relationship
Renee
Facebook
Profiles vs Pages Vs Groups
Twitter:
Use the #hashtag to follow industry topics
Use @ Connect to start conversations – currently “chatting” to the CEO of Nimble!
Follow industry leaders and engage
Gary Zukowski, CEO and founder of TweetMyJOBS, the largest Twitter job board, share his top tips for using Twitter to job search.
Put your "elevator pitch" in your bio.
Use a professional avatar.
Have a custom background giving more detail about your qualifications.
Have a link to your online resume (tools like VisualCV can help).
Follow industry experts in your industry on Twitter. Tools like Twellow.com can help.
Establish yourself as an expert in your industry. Use your status updates to tweet about industry topics, tips, advice. You don’t have to create all the content. You just need to be viewed as someone “in the know”.
Get targeted job tweets sent to your Twitter feed or mobile phone.
Be consistent on image throughout all your online platforms (e.g. LinkedIn, Facebook, etc.)
Source: http://jobsearch.about.com/od/onlinecareernetworking/a/twitterjobsearchtips.htm
Google+
Slow to gain momentum but well worth being an “early adopter” with the power of Google
Not as “noisy” as some of the other tools, but still interesting and important information
Google Hangouts worth a look
Use circles for personal/professional connections
Pinterest, Instagram etc
Visual marketing is huge
Some neat tricks to research companies
Build relationships
Renee
This occupation has emerged as a result of the growth of social media
It is not yet clearly defined and thus allows people to transfer their skills into this field
The qualifications, while not clearly identified as those of established professions, do exist.
You need to be:
As a result it is very entrepreneurial
Entrepreneurs & starting your own business – social media makes this more possible regardless of industry.
Social Media School
Colleen ((1 - 2) and Renee (2 – 3)
Manage your online brand
Connect, collaborate,
Stand out: Share and be generous and appreciate what others are doing
Questions?
Flyers for Social Media School and Career in Your Suitcase workshops.
