North Carolina Teacher Academy Media Literacy Program Day 2

1. Media Literacy
North Carolina Teachers Academy
Day 2: Focus on the Learner
Renee Hobbs, Ed.D.
Temple University
Philadelphia PA

2. Literacy in Context: The Learning Spiral
ANALYZE/
ACCESS
EVALUATE
ACT COMMUNICATE

3. Integrating ML
Across the Curriculum
1. Teaching With Media & Technology
2. Making Connections with Out-of-School Literacies
3. Developing Information Access & Research Skills
4. Strengthening Message Analysis Skills
5. Composing Messages using Multimedia
6. Exploring Media Issues in Society
7. Sharing Ideas and Taking Action

4. The purpose of
media literacy education is to
help individuals of all ages
develop the habits of inquiry and
skills of expression that they need
to be critical thinkers,
effective communicators and
active citizens in today’s world.
--Core Principles of Media Literacy Education, AMLA, St. Louis (2007)

5. Reading and Writing in
Cultural Context
Cognitive: attention, memory, critical analytic
ability, inferencing, visualization ability
Motivation: a purpose for reading and writing, an
interest in the content being read, self-efficacy as a
reader and writer
Knowledge: vocabulary, topic knowledge, linguistic
and discourse knowledge, knowledge of specific
comprehension strategies

6. Approaches to Teaching
Method: Skills and techniques used in teaching & learning
Awareness: What the teacher knows about the learners
Knowledge: What the teacher knows about the subject
Ends: The purposes and goals of learning
Relationship: Connection between teacher & learner
SOURCE: Fenstermacher, G. & Soltis, J. (2004). Approaches to Teaching. Teachers College Press.

7. Approaches to Teaching
Method: Skills and techniques used in teaching & learning
Awareness: What the teacher knows about the learners
Knowledge: What the teacher knows about the subject
Ends: The purposes and goals of learning
Relationship: Connection between teacher & learner
SOURCE: Fenstermacher, G. & Soltis, J. (2004). Approaches to Teaching. Teachers College Press.

8. Middle School Students Spend
8 hrs/day in Screen Activity

9. Middle School Students Spend
8 hrs/day in Screen Activity

10. Middle School Students Spend
8 hrs/day in Screen Activity
Most have a TV in their bedroom
Watch 6 – 12 movies per week
Listen to 15 hours of music weekly
List three or more favorite
celebrities, athletes or musicians
Use social media websites for 40
minutes per day
Many create original content
while online

11. Middle School Students Spend
8 hrs/day in Screen Activity
Most have a TV in their bedroom
Watch 6 – 12 movies per week
Listen to 15 hours of music weekly
List three or more favorite
celebrities, athletes or musicians
Use social media websites for 40
minutes per day
Many create original content
while online
4 of 5 teens say they rarely discuss
media & technology issues with
parents or other adults

13. Kaiser Family Foundation (2005). Generation M. Available: kff.org

14. Kaiser Family Foundation (2005). Generation M. Available: kff.org

15. What Kids do with Cell Phones
80
70
60
50
40 Grade 4
30 Grade 5
Grade 6
20
10
0
Play Games Text Message Listen to Take Photos Download
Music Music
RobbGrieco, M., Perez, A. Moore, D., Dainoff, B., Kiser, E. & Hobbs, R. (2008). It’s a Media World After All.
Available: http://mediaeducationlab.com

20. 1 out of
every 3
middle-
school boys
and 1 in 10
girls play
video or
computer
games every
day.
Massachusetts General Hospital (2007, July 4). Most Middle-
school Boys And Many Girls Play Violent Video Games.
Science Daily.

21. Videogame Violence
Most 7th and 8th graders regularly play
violent video games. Two-thirds of boys
and more than one in four girls
reported playing at least one M-rated
game quot;a lot in the past six months.“
Many children are playing video games
to manage their feelings, including
anger and stress. Children who play
violent games are more likely to play to
get their anger out. They are also more
likely to play games with strangers on
the Internet.

22. quot;Contrary to the stereotype of the solitary
gamer with no social skills, we found that
children who play M-rated games are actually
more likely to play in groups -- in the same
room, or over the Internet,quot; says Cheryl K.
Olson, ScD, co-director of the Center for
Mental Health and Media and lead author of
the study. quot;Boys' friendships in particular
often center around video games.quot;

23. Parental Involvement in
Children’s Media use
VIDEO CASE STUDIES:
Media in the Family

31. Students Create their Own Media

33. Television & Computer Begin to Merge
• 48% of internet users have been to video-
sharing sites such as YouTube and the daily
traffic to such sites on a typical day has
doubled from 2006 to 2007.
• 2007 --15% of respondents said they had used
a video-sharing site quot;yesterdayquot;
• 2006 -- 8% had visited such a site quot;yesterday.quot;
Pew Internet and American Life (December, 2007). Teens and Social Media.
Available: http://www.pewinternet.org/pdfs/PIP_Teens_Social_Media_Final.pdf

34. Kaiser Family Foundation (2005). Generation M. Available: kff.org

35. Kaiser Family Foundation (2005). Generation M. Available: kff.org

36. Education: Preparing Young People for
Life in Contemporary Culture

37. Renee Hobbs
Founder, Media Education Lab
Professor, Department of Broadcasting, Telecommunications and Mass Media
School of Communications & Theater | College of Education
Temple University
Philadelphia PA 19122
http://mediaeducationlab.com
Email: Renee.hobbs@temple.edu
http://mediaeducationab.com