Hierarchy of social media engagement

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This is a copy of a slide that Bradley Horowitz used to present when I was at Yahoo!. I created it for this blog post: http://renaissancechambara.jp/2010/09/16/the-new-twitter-some-thoughts-and-observations/

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Hierarchy of social media engagement 1% Content creation 9% Synthesisers Curator |editor | tagger 89% Consumers Social media couch potatoes

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