e-Consultancy - Reputation Management

REPUTATION MANAGEMENT – or what the funk do I do now? May 6,2008 Ged Carroll DIGITAL PRACTICE

It’s a World of Change, Isn’t It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Levels of Online PR Engagement ,[object Object],[object Object],[object Object]

WEX PULSE: MONITORING ONLINE – SILVER BULLET ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement Silver Bullet (Or Not) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Out Where You Should Be ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Favourable Coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dealing with Unfavourable Coverage ,[object Object],[object Object],[object Object],[object Object]

IP Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasts & Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Micro media ,[object Object],[object Object],[object Object],[object Object]

Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search and Reputation Management

Stakeholders (human & machine) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Algorithmic Search Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Searching the Long Tail Google, Live.com, Yahoo! and Ask algorithmic search Social Search Bookmarking Services Q&A services Trusted web Local search Maps Yellow Pages Mobile search Comparison shopping Mainstream Esoteric Vertical search (Google Scholar, Krugle, Scirus etc) Recommendations (Last.fm, Yahoo! Music)

PR Agency PR And Search Three Scenarios for Search and PR TRANSACTIONAL Specialists SEM/SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BRAND Content creation / Bookmarking SEO REPUTATION Trusted advisor SEM Content creation SEO ,[object Object],[object Object],[object Object]

THE UNITED NATIONS: STAND UP AGAINST POVERTY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEED The United Nations (UN) engaged Waggener Edstrom Worldwide (WE) to provide global digital strategy, social media counsel and public relations consultancy in support of the UN Millennium Campaign's "Stand Up and Speak Out" event on October 16-17, 2007. The UN needed to create awareness and generate interest for an event designed to highlight and reinforce the pledge made by governments from 189 countries to the Millennium Development Goals, specifically to work toward the eradication of poverty worldwide by 2015. APPROACH Global scope demanded an innovative approach to unifying audiences across the world via their individual Internet engagement points. Given the variety of mediums and 30-day timeline, WE drafted an integrated communications plan, vested in top social media opportunities, that was strategically and quickly executed.

O’Reilly Publishing & Web 2.0 ,[object Object],[object Object],[object Object]

Any Questions? ,[object Object],[object Object]

Online Inspiration & Useful Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GED CARROLL Waggener Edstrom Tower House 10 Southampton Street London, WC2E 7AH, UK [email_address] +44 (0)20 7632 3800 www.waggeneredstrom.co.uk / http://renaissancechambara.jp WAGGENER EDSTROM WORLDWIDE OFFICES EUROPE: BRUSSELS . LONDON . MUNICH . PARIS ASIA: BEIJING . HONG KONG . SINGAPORE NORTH AMERICA: AUSTIN . BOSTON . DALLAS . NEW YORK . PORTLAND . SAN FRANCISCO . SEATTLE . WASHINGTON DC

e-Consultancy - Reputation Management

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e-Consultancy - Reputation Management