Introductory presentation for the La Salle Business School interactive marketing executive course.

1. INTRODUCTION DIGITAL Waggener Edstrom Worldwide |Ged Carroll |November 17, 2008

3. HYGIENE

4. WHO ON EARTH AM I?

5. OR AS MY GIRLFRIEND SEES ME

6. HISTORY & TECHNOLOGY OVERVIEW

8. INTERNET HISTORY 1969 1988 2008 ARPANET IPSS Public ‘ net WWW IETF ICANN email Mosaic HyperCard CD-i Macintosh Yahoo! Amazon Google Web 2.0 SSL | TLS dot.bomb Crisis eBay Facebook Blogging BBS

9. FRAGMENTED MEDIA LANDSCAPE

11. IF YOU HAD TO LIVE ON A DESERTED ISLAND WHICH WOULD YOU TAKE?

12. LIVE POLL: GLOBAL MARKETERS RESPONSE TNS media intelligence/Cymfony polled 70+ marketers around the globe about their experiences incorporating all types of social media tools in their marketing strategies. Represented countries include the United States, Canada, the United Kingdom and France. Which of the following most closely matches your personal point of view on the potential impact that social media will have in business?

13. CHANGING MEDIA LANDSCAPE TIMELINE

16. LIVE POLL: GLOBAL MARKETERS RESPONSE TNS media intelligence/Cymfony polled 70+ marketers around the globe about their experiences incorporating all types of social media tools in their marketing strategies. Represented countries include the United States, Canada, the United Kingdom and France.

17. DEMYSTIFYING THE JARGON

20. MICRO MEDIA

21. SOME FINAL THOUGHTS

24. © Waggener Edstrom Worldwide 2008