1. Plant of the Month Reloaded
...
International Meeting PPH
Avifauna, July 2nd, 2009
Peter Menke

2. Plant of the Month Reloaded
„The Garden moves me“
goes „Colour your Life“
International Meeting PPH
Avifauna, July 2nd, 2009
Peter Menke

3. News from Germany
Good news:
No crisis in the green industry!
But:
Former partner CMA is dissolved
No follow-up solution for the
industry (after CMA-dissolving)
2009: last year of EU-Funding

4. EU appreciates mutual efforts
1+1=3
1998 – 2000 !
2002 – 2004 !!
2007 – 2009 !!!
…

5. EU appreciates mutual efforts
1+1=3
1998 – 2000 !
2002 – 2004 !!
2007 – 2009 !!!
2009 – 2011 ?!!!

6. 2006-2009:
Der Garten bewegt mich
BdB PPH
BdS BGL
CMA
Sales Promotion, Website Media (Print, Internet,TV)
Joint plant list (D/NL)

7. The Elements:
 Sales Promotion
 posters and brochures etc. for POS
 PR
 texts and photos for the press
 CD-ROMs for media / journalists
 input for TV-cooperations
 Website www.der-garten-bewegt-mich.de

8. Der Garten bewegt mich-PR:
 Botanicals (colour, form, odour, ...)
 Seasons´ (now! plant, cut, relax, ...)
 Amazements (things to wonder)
 Attractions (good photos)

9. Seasonal emphasis
 Winter 5/50 = 10 % (1/5 BGL/PdM)
 Spring 15/50 = 30 % (5/15 BGL/PdM)
 Summer 10/50 = 20 % (3/10 BGL/PdM)
 Autumn 20/50 = 40 % (6/20 BGL/PdM)

10. Results over the years ...
Documentation 2005:
 2.148 publications / 64.824.800 print run
Documentation 2006:
 3.000 publications / 115.263.000 print run
Documentation 2007:
 4.433 publications / 132.542.050 print run
Documentation 2008:
 6.943 publications / 179.510.250 print run

11. TV-Documentation 2008
Broadcast viewers Frequen Total viewers
-cy
Mo´s Grüne Welt (Lokales TV) 6.200.000 10 62.000.000
Querbeet (BR) 1.500.000 3 4.500.000
Servicezeit Wohnen & Garten (WDR) 1.000.000 1 1.000.000
Kaffee oder Tee (SWR) 750.000 3 2.250.000
Gartenzeit (rbb) 300.000 3 900.000
Wir in Bayern (BR) 250.000 1 250.000
Grünzeug (SWR) 250.000 9 2.250.000
Tipps & Trends (NDR) 250.000 2 500.000
TOTAL 32 73.650.000

13. Some facts (31.05.2009):
3.421 registered users
2.532 newsletter-subscribers
1.640 articles online
2.100 photos online

14. Hopefully, coming soon:

15. Colour your Life (2010ff)
Two main aspects:
 Nursery plants and perennials
- what people can achieve with them! -
 Expertise of landscapers
- why people should ask for experts! -

16. Colour your Life (2010ff)
Two dimensions of PR:
 Garden-owners: information via
media (texts, photos, TV, website)
 Green industry: information via
media, seminars, website

17. What it´s all about:
 fun in the garden!
 attractive plants (of the season)
 garden tips (seasonal work, ...)
 value of garden and house
 garden and climate change
 garden and nature
 … did you know, that …

18. We expect a new style
of photography: Great!

19. What we plan to do p.a.:
 40 texts with fotos via portal
 20 „Did you know´s“ on the portal
 3 CD-ROMs with more photos
 Min. 6 TV-films
 Tradepress
 Press-conference at the IPM 2010
 Seminars for the industry

20. Thank you!