2. CYL 2009 in Czech
• HORTIservis.cz • Press material:
participated at Colour • Monthly press release
your life compaign • Press release for
Materials for horti-fair Flora
gardening centres: Olomouc
• DVD • Radio and TV
• Monthly information • Stand at exhibition
about plants For Garden
• Booklet
• Graphic support
4. Top gardening centres
• Outstanding profiling of gardening centres
of the best quality.
• Two associations of gardening centres.
• Total 28 centres (14 + 14 + 4SK) + cca 10
independent top centres.
• Both groups offer excellent services to
their customers. They have their own
educational programmes.
8. Development of gardening retail
• New gardening
centres and good-
quality shops are
continually founded.
• The choice of plants,
other gardening
material and the
standard of sale is
rising.
9. EU support for garden centres
• One garden centre in the same day
10. Gardening centres
• The shops do not
face such competition
as in western
European countries
(one first-rate shop
covers about 35 – 50
km distance).
• They still lack even
basic marketing
knowledge. Their use
of publicity materials
is minimal.
11. POS materials
• They are unable to start
working with sent materials
independently.
• They need presentations,
an impulse and individual
approach.
• We try to make sample
presentations, but is
extremely demanding.
• Many gardeners still do not
work regularly with
electronic information.
14. Exhibition For Garden
• Our biggest presentation this
year.
• Prague
• 5th-8th March 2009
• Number of exhibitors:148
• Total area: 5 475 m2
• Area of stands: 3 532 m2
• Number of visitors: 36 545
• Countries: 4
• (CZ, PL, D, NL)
• Number of journalists: 142
16. Cooperation with the media
• The original number of 300 cooperating
editorials of which many just passively
accept our releases.
• 45 cooperate actively and permanently,
though they rely on us to provide detailed
materials, which is time consuming.
17. Cooperation with the media
• Cooperation has been deepened with the
permanent group of the press with the
increase in page numbers.
• The press especially welcomed the
instructions for pruning and planting.
• The total number of cooperating press
subjects has decreased. Many have
reduced their pages and changed their
content.
20. WEB sites
• Monthly press releases and photos at
www.rostlinamesice.cz
• Wide information for both retail sellers and
customers at www.colour-your-life.cz
21. Radio and TV
• There has been an
increase in the
interest from TV and
radio.
• We regularly answer
the questions of
viewers and listeners.
• We have a big
feedback and we also
contribute to the
nationwide TV web.
24. Important news
• There has been an
enormous decrease in
the purchase of plants in
supermarkets in favour of
gardening centres and
first-rate gardening
shops.
• They offer better-quality
plants and consulting.
• The markets do not have
any qualified staff for this.