3. Who Are We?
• We are a company that • We offer:
offers internet – Standard Websites
marketing consulting – Mobile Websites
services – Mobile Landing Pages
• We help businesses – SMS Messaging Service
create custom marketing – SEO Services
strategies to maximize – Social Media campaigns
their income • Facebook
• YouTube
5. Wordpress
• With Wordpress you will have
much greater control over
your site
• Having a Technical
background is no longer
needed.
• Wordpress is not getting as
much credit as it should…here
is why
6. It’s Free
• Installing Wordpress on your site
is 100% FREE
• Compared to a normal site the costs
to run a WP site are minimal
• With most hosting it’s just a 1-click-install
• As an entrepreneur you understand the need to
save money
7. Looks Matter!
• You need to present your business online in the right
way
• An awesome looking property on a poor looking site
won’t impress a single potential client
• Wordpress sites are clean and
professional looking by
default
8. Real Estate Oriented Themes
• There are tons of Wordpress themes that were
specifically created for Real Estate Agents
• They bring many awesome features, such as:
– Full-Featured Property Listing Engine
– Multi-Date Appointment Setting Systems
– Google Maps Integration
– Communication Tools
• Skype
• Instant Messaging
• SMS Messaging
– And many, many more
9. Search Engine Optimization
• SEO = higher ranking search
results
• Google loves Wordpress
• You don’t want to rank lower
than your competitors and loose
those sales!
• Just by having a Wordpress site
you will rank higher!
10. Use Your Website To Ease Your Pain
• Every sales person knows how tough it is to
deal with people
• Use appointment systems available for WP to
schedule the meetings with
clients – call only when
you have to!
11. Multimedia
• Nothing will get people more excited than a
cool picture or an awesome video
• Post these on your site and talk to clients that
are ready and prepped – this does wonders for
your closing rate!
12. Ready To Get Started?
Contact Us Today and Get Your Business Online
Phone: 925-997-3708
E-Mail: ksapp@businessbuildersconnection.com
Skype: ken.sapp16
Schedule an appointment on our website
BusinessBuildersConnection.com & Click on the “Contact” tab at the bottom
of the page
BUSINESS BUILDERS CONNECTION
YOUR ADVOCATE FOR SUCCESS
Need to Hear More?
Click to Continue
14. Current Trend
• There are now more mobile devices than
televisions and computers combined!
• Mobile is the fastest growing communication
channel in history
• iPhone & iPad users are
160 to 300 times more
likely to contact a real estate
agent than desktop users
• Join in and benefit!
15. Don’t Run, Embrace
• The world has already gone
mobile
• Being left behind will
drastically affect your
business!
• It is a well know fact that if a
business doesn’t go mobile it
will die within two years
16. If you run?
• Potential property buyers will give up on
browsing through offers on your non-mobile
friendly site
• You will get less clients instead of more
• You won’t make it far going against the flow
17. If You Join In?
• Connection to buyers on the go
• You never know when and where people
decide to look or to buy
• Be ready for whenever & wherever to get more
clients
• More clients => more buyers => more
revenues!
18. Good Impression
• Be customer friendly – it WILL pay off!
• Leaving a good impression will make people
more likely to recommend you!
• You cannot go wrong here!
20. What is it?
• One page website for collecting new leads
• Think of it as an ad or commercial that
automatically collects contact information of
potential clients
– Name
– Email Address
– Phone number
21. Rule #1 - Value
• Give massive value to those who submit their
contact information
• Make them want to submit their contacts
• Make them feel that if they don’t submit regret
will eat them alive!
22. Rule #2 - Personalization
• Make your clients aware that you are not a
robot but a real person
• Would you host open house with a paper bag
over your head?
• Probably not, don’t treat your site differently!
23. How to use the Information captured?
• Email your subscribers
• Text your subscribers
• Let them know of every new offer
• One email/text message can get you more
clients than you can handle!
24. Don’t underestimate
• This is an amazing marketing tool for
generating new leads
• You can even analyze your conversion rates
and improve your sales tactics
• Big potential for little work
25. Ready To Get Started?
Contact Us Today and Get Started With Your Mobile Web Site
Phone: 925-997-3708
E-Mail: ksapp@businessbuildersconnection.com
Skype: ken.sapp16
Schedule an appointment on our website
BusinessBuildersConnection.com
BUSINESS BUILDERS CONNECTION
YOUR ADVOCATE FOR SUCCESS
Need to Hear More?
Click to Continue
27. What’s the point?
• Get new leads
• Create relationships
• Engage people
• Build rapport
• Have a presence where your audience already
is
28. What’s it about?
• Sharing an Experience
• Sharing Ideas
You are interested in the experience
29. Why experience?
• Good experience will make the buyers
recommend you to their friends
• Positive reviews left on Social media networks
will get you more leads
• Incentivize customers to leave a positive
review
30. Marketing of the present
• Social media is frequently used as source of
information to help people decide whether to
buy something or not
• Especially important when facing big
decisions - like purchasing a property
31. Inexpensive
• Ads do bring leads to your business
• But Social media will do better and for much
less!
• Often free!
32. Learn and improve
• Collecting reviews and feedback will help you
with improving your closing rates
• Social Media offers you an invaluable
opportunity to learn how successful you were
at selling a property from the buyers
perspective
33. Brand
• Start building your brand!
• Social Media is perfect for that
• Become the best known Real Estate Agent in
your local area!
34. Don’t get overwhelmed!
• There are way too many Social Media
Networks
• Don’t get into all of them!
• Pick just one or two but excel at it!
• Here are two Social Media Networks that we
recommend…
36. Why Facebook?
• It is THE biggest social media network out
there
• If you want a big social media campaign this is
the place to start
• It’s the first place buyers will look for you
37. Reviews
• Facebook simply excels at review collecting
• But don’t just look at them
• Respond and engage
38. Involve your subscribers
• Engaging people will help you
– Understand who are you dealing with on daily
basis
– Make your clients feel that they’re getting your
attention – logic does not make the sale, emotion
does
39. Remember
• Don’t try to advertise
• Just show your personality
• Make it less about business and more about
people
40. Create a community
• Create groups on Facebook that can relate to
each other, i.e. group of first time home buyers
• Be more than a dude who showed them a house
• The amount of referrals will simply drown you!
• As the creator of the group, you control the
group.
42. Why YouTube?
• YouTube is the second biggest search engine on
the Internet
• Being very different from Facebook it will
complement your Social Media marketing
strategy
• Videos do wonders!
• Attention spans are so short, people love video.
43. Turn it into a Video
• Make a video of yourself and your properties
• Nothing will get people more excited then a
good video
• A picture is better than a thousand words, a
video is better than a thousand pictures
44. Easy videos
• Get video testimonials for people that bought
properties from you
• Upload them to your YouTube channel
• This is bound to improve your conversions!
• Turn property pictures into a video
45. Make a building into a
neighborhood
• Show nearby schools, parks and other
amenities of the local area
• Let the video suck them into a whole new
world
46. SEO Boost!
• Ever since Google bought YouTube, having a
YouTube channel boosts your SEO!
• Have your site rank higher than ever!
• You want to pop up as high as possible when
somebody does a search for properties in your
local area
47. BUSINESS BUILDERS CONNECTION
YOUR ADVOCATE FOR SUCCESS
So, What’s The Bottom Line to Your Business?
First some Facts:
47% of all searches are from a mobile device
70% of mobile searches result in some type of action – either purchase or in-store
visit
57% of mobile users say they WILL NOT recommend a business that does not
have a mobile friendly website
We live in an increasingly mobile society. Consumers looking for a business or
service are not driving around with their desktops or laptop in the car. They are using
their mobile devices. If they can’t easily navigate your website they will find a
competitors’ site that can be viewed quickly and easily.
Click to see what we offer
48. Our WordPress Offer
• We install WordPress on your site!
• We install your handpicked theme!
• We insert your initial content!
$350
49. Our Mobile Offer
• We make a full-blown 5-page mobile version
of your website!
• We custom design unique graphics to suit your
style!
$850
50. Our Landing Offer
• We create your mobile landing page for you!
• Your mobile landing page will be designed to
blow away any and all indecisiveness
$250
51. Our Facebook offer
• We create your Facebook Fan Page for you!
• We help you create your Facebook marketing
strategy!
$550
52. Our YouTube Offer
• We create your YouTube channel for you!
• We help you integrate YouTube with your
website!
• We work with you to create a custom clip
designed with a call to action
$450
53. Our Combined Offer
• We create your entire internet marketing
strategy:
– A WordPress site
– A mobile version of your site
– A landing page to build a list of potential
customers
– A Social Media strategy
• Facebook Fan Page
• YouTube Channel $1997
54. Get In Touch Today
• Email address:
– ksapp@businessbuildersconnection.com
• Phone number:
– (925) 997-3708
• Website:
– www.businessbuildersconnection.com
Notas do Editor
Is your online marketing plan complete?
Welcome to our presentation for Real Estate professionals. We’re going to discuss 3 ways you can boost sales using tools available to your business and help you develop a complete online marketing plan.
Are you ready to get started? Call me at 925-997-3708; or email me at ksapp@businessbuildersconnection.com.I can also be found on Skype at ken.sapp16. You can also visit our website to schedule an appointment. Just click on the “Contact” tab at the bottom of the page.
Is your current website mobile–friendly? Let’s discuss why this is important.
Currently there are more mobile devices than televisions and computers. Mobile is the fastest-growing communications channel in history.And this trend is only going to increase. iPhone & iPad users are 160 to 300 times more likely to contact a real estate agent than desktop users. Going mobile provides more benefits to your business than any other medium. And the costs are much lower than you might think.
Potential property buyers will give up on browsing thru offers on a non-mobile friendly site. And they are much less likely to recommend that site to others. You will get less clients and lose sales.
So what if you decide to join this mobile revolution? You have connections to buyers who are on the go because You never know when or where people make a decision to stop and look or decide to buy.With a mobile friendly site and the tools available you are ready to connect. More clients mean more buyers which means more revenue.
Next up in your repertoire is mobile landing pages.
Mobile landing pages are one-page websites for collecting leads. Think of it as an ad or commercial that automatically collects contact information of potential clients. These pages are basically for collecting name, email address and/or phone number.
So what are the rules to successful landing pages and lead generation? First rule is to give something of great value to people who submit their contact information. And you want them to feel regret if they don’t provide their information.
Rule #2: Personalize the page.Make your potential clients understand that you are a real person, not a machine. Let them see you – after all your business is about people.
What do you do with the leads you’ve captured? Most agents know you need make contact on a regular basis; but also give them other options to stay in contact. Use e-mail messages and SMS messaging to keep them abreast of new offerings and industry news.
Don’t underestimate the power of mobile marketing. It’s a great tool for generating new leads, keeping in touch with satisfied clients, and analyzing your conversion rates as well as improving your sales tactics. There is a huge potential for success with very little work.
Social media is one of the most misunderstood marketing tools in today’s business environment. Many business owners shun this phenomenal technology because they don’t see the value.Let’s see if we can clarify the need to use this arena.
Most business people see social media as a waste of time, but the reality is there is a huge audience waiting for your product or service. With social networks you have an opportunity to engage more people and their friends. You can build relationships – over a period of time. Building trust through social media means generating more leads, keeping your business (your brand) in front of those clients, and thus creating more revenue.
Social media is about sharing an experience and sharing ideas.You are interested in the experience.
But, why experience? A good experience will make buyers recommend you to their friends. Your buyers leave positive reviews on their social networks that get shared with others, which gets you more leads.Just remember to give your customers an incentive to leave a positive review.
Social networks are often used as a source of information to make big buying decisions – such as purchasing property. A positive review of your business, or of the experience with you, makes the decision a bit easier.
Almost all business owners advertise in traditional media – newspapers, magazines, postcards and other mailers – and those ads do get leads. But, social media will do better for your business – and for much less. Often for free. With social media you are not faced with “ad blindness”.
Getting good (or bad) reviews will help you improve your closing rates.With social media you have an invaluable opportunity to learn just how successful were at selling a property – from the buyers perspective.
Start building your brand. Social media is the perfect vehicle for doing that. Put your name at the top in your local area.
One word of caution: don’t immerse yourself in the entire social media spectrum. Pick one or two, but get really good at using them.On the following slides are two networks we recommend
Facebook is not the first, but it is the best known social network out there. With over 800 million users, it has changed the way business owners like you see the world.
Why do we start with Facebook? Well, it is typically the first place buyers will look for you. If you want a big social media campaign this is the place to start.
Facebook is the best at collecting reviews. But, don’t just look at them – respond to them, and engage your propsective clients in a dialog. Remember – they want to know YOU.
By engaging you can better understand who you are dealing with on a daily basis. In return your clients (and prospective clients) will feel like they’ve got your attention.
Remember, try not to advertise or sell them. Just let them see YOU.
Create a community – groups of people who can relate to each other. Be more than a real estate agent. You will be amazed at the number of referrals that emerge. You are in control.
You Tube is the second social network we recommend. You tube is more than entertainment – it is a way to reach more people outside your office. It is your open house.
Believe it or not YouTube is a search engine. In fact, it is the second largest search engine on the internet – soon to surpass Google. So why You Tube? People today have very short attention spans, and they love video. In fact, so does Google!
One excellent strategy for building clientele and closing a sale is to make a video of yourself and the properties you have to offer. People get excited by a good, engaging video. They also have an opportunity to watch it over and over, share with their friends and get their opinions, which can increase their excitement.
People don’t like to write, but they sure love to be on camera. Get video testimonials from people that have bought property from you. Upload the videos to your YouTube channel, and post on the social networks.You can also turn your property pictures into videos.
In your property videos show nearby schools, parks and other amenities in the local area. Let the videos draw them into a whole new world.
Give your site and your business an SEO boost. Ever since Google bought YouTube having a YouTube channel boosts your SEO. You want your business to be up as high as possible when someone searches for properties in your local area.
We’ve talked about the tools available to help you get more leads, and increase sales. We think it is important to understand that we live in an increasingly mobile society. People are busy, they are constantly on the go. They don’t use their desktop computers, or laptops to search for information. They use their mobile devices (smartphones and tablets) as they go about their daily lives. That’s why going mobile is such an important step for your business. Click your mouse to see what we have to offer to help your business go mobile.
You’ve seen our offers, now it’s your turn to take the next step. Give me a call today at 925-997-3708 and let’s get your business on the path to success. Thank you for watching our presentation.