1. Group 064
EVALUATION:
QUESTION 2

2. How Effective is the combination of your
main product and ancillary texts?
We have devised a teaser trailer, poster and a magazine cover with ‘Little
White Lies’. In this assessment we are going to deliberate how effective
the ancillary texts in our products and how it is combined. Beforehand we
have researched several posters, trailers and the outline of films that has
the same genre we want to produce. We have found a movie ‘The Black
Swan’ which consumed the exact same genre and sub-genre, a
physiological thriller. We analysed every poster and trailer that we have
research to classify the texts within the main products. We have
researched the common key concepts which are mise en scene, camera
shots and angles, editing and sound that makes the film’s genre more
effective. For example, in The Black Swan there is a close up shot on her
face so the viewers can realise her facial expressions and leads up to
‘bloody-eyes’ which makes it effective and benefits the audience to realise
that this film is a thriller. We have researched many type of appropriate
editing as well, like having a foggy effect on the material, making it blurry
which is effective for a thriller or horror genre.

3. BLEEDING AMBITION TEASER TRAILER
Right click to preview.
This is our Bleeding Ambition teaser trailer. The texts in this teaser is
effective because of the appropriate camera shots, effects, mise en
scene (costumes, make-up, lighting, setting etc.) and the sound. Next
slide we will be talking about the mise en scene and how it is
combined with the teaser trailer of the film …

4. MISE EN SCENE
We think that the teaser trailer and the mise en scene have an effective
combination. Here is why we think that:
• Costume: The costume is casual clothes, just a hoodie or jumper on a
pair of jeans, which attracts the younger generation which can relate to
them since our target audience is aimed at the younger generation.
• Make-up: This also has relates to the audience, however we have glued
on the main character fake eyelashes to make her eyes bold and
attractive because most of the footage is her eyes looking towards the
camera, it draws the audience attention. We also used mascara and
dripped water for a scene where she cries as she reads her book, this is
effective because it shows that she is a troubled teenage which also
relates to some of the audience and we can sense some psychological in
this scene.
• Location/Setting: The setting of the synopsis is in a college because it
relates to the young generation. This does not help us achieve the
thriller atmosphere so we have researched some effects we can use
when we edit the footage which can give us a more of creepy mood.

5. MISE EN SCENE
• Lighting: The lighting in our trailer is artificial lighting. In our production
filming day the light outside was a bit too bright for achieving that thriller
atmosphere. However, we have looked at some effects we can use in the
future. In one of the scenes, we have used spot lights. As the main
character sat down in a chair in a spacious room we used them to build up
the suspense because we could make the lights go low and high. This was
a really big deal because this helped us achieve that effective ancillary text
combination.
• Props: We have used the basic props in this product. Nothing special that
really made the genre effective, for example we didn’t want to use props
that was stereo-typical and sort of mocking the thriller genre. The most
effective prop we have used was the book, to show the tears falling onto it.
This was effective because it showed her emotions.
• Acting: There wasn’t much dramatic acting because a teaser should only
last a minute and thirty seconds. So we have focused on the main
character’s face so the audience can analyse her facial expressions, it tells a
story behind her facial expressions and body language. Her emotions are
always upset, troubled and a bit of anger. This is effective because it
demonstrates how effected she is without friends and people judging her.

6. CAMERA SHOTS AND ANGLES
We think that the teaser trailer and the types of camera shots and
angles have an effective combination. Here is why we think that:
• Wide/Long Shots: In the beginning of the teaser trailer there is a
wide shot. It is not a establishing shot, but the point of this long
shot is to direct the audience that she is in a very spacious dark
room, sitting in the middle. This could make the audience think
she is a strange person, physiological atmosphere.
• Zoom Lenses: In the scene with the chair in the middle of a
spacious room was a great way to start zooming into the
character, it adds suspense and tension. We thought of zooming
in, then black out which leads to the character’s face with a scream
however this was a bit stereo-typical so we ended up with a
zoomed in lenses on her face to show facial expressions which
will leave the audience wondering what ever happened to her to
attract them to come see the full film in theatres.
• Hand Held Shots: This was on used when the main character was
holding her books and has been pushed by bullies and then it
switches to a point of view shot. The actor had to hold the camera
to get the shot that we needed for this scene. This was effective
because it became a bit wobbly as she walked, this was effective
because it felt like we were her eyes.

7. CAMERA SHOTS AND ANGLES
• Oblique/Canted Angle: This was used because in one of the scenes
we wanted to have the main character’s point of view at the same
time we wanted to use an oblique angle because it this technique is
suggested to be used in point of views and usually used in thriller
and horror movies. This angle and shot were used at a tree looking
up the sky and leaves and turning around.
• Pans: This was used in one of the effective shots in the teaser. The
pan was used as the main character was sitting down against the tree
alone. This is zoomed into her face to display her facial expressions
and shows that she is looking at a far distance, it demonstrates that
she has a lot of things going through her mind. The camera then
starts to move away from her face into the background where she is
looking at. The camera is also focusing on the main thing of the shot
and the background is out of focus.
• Cut-In: This is used when the girl is sitting against the tree reading
her book. This book was used in this type of shot because it is the
main subject of the scene because it reveals her emotions when she
starts crying and tears running down the pages of her book as she
reads. This is effective because it shows her emotions, makes the
audience more concerned about her and the story of the film.

8. EDITING
We think that the teaser trailer and the editing have an effective
combination. Here is why we think that:
• Cut: In the editing process of the production time we have been using
Final Cut Express HD. We have imported our raw video of our teaser
trailer. Cut is one of the editing we have applied to the raw footage.
The cut allows you to cut unwanted footage that we did not need and
to cut footage that was not too long so audience would not lose their
interest and focus for the trailer.
• Dissolve: We have used this edit on all of the footage. It is a gradual
scene transition and makes it look smoothly done instead of big
jumps. We have also used the dissolve (or we call it a fade in and fade
out) effect because as it fades out the lighting becomes dimmer and
then it brightens up when the other scene fades in.
• Jump Cut: This is used so we do not give too much information away
to the audience, it leaves the audience wondering what happens after.
For example, when the girl cries and tears fall to her book it did not
have a shot before to explain her tears. This makes the audience
wondering what had happened, plus it makes them want to come
and see it. The jump cut also made it a bit more chaotic which
combines with the genre, physiological thriller.

9. EDITING
• Montage: This type of editing is usually used in thriller films. This
edit makes the film more effective because it creates an emotional
impact. This is used in most of the teaser trailer. This is achieved by
editing together many brief shots. Helps make the teaser look a bit
chaotic, this maybe has helped us achieve the psychological mood as
we have no done many psychological acting.
• Shot over Shot: We have used this edit for two shots over lapping
each other. The first shot was a close up on the girl and a low angle
which shows the audience that she is reading and at the same time
shows her facial expressions. The second over lapping shot is of a
tree, and the shot is a over the shoulder shot. This edit makes the
main character look like she was dizzy because the shot of the tree
was also a point of view shot. The over lapping also demonstrates the
audience that she has realised that the tree has always been her
permitted area, where she can only sits at alone ad this is the only
place she can fit in and not fit in with the other people in college. This
illustrates the audience that she has been effected by her loneliness
which will drive her insane.

10. SOUND
We think that the teaser trailer and the sound have an effective
combination. Here is why we think that:
The type of sound we have used in our trailer is a non-diegetic sound. A
non-diegetic sound is the sound the audience can hear, but the characters
cannot hear. For example, mood music, theme music or a narrator. We only
have used a non-diegetic sound because it is just a teaser trailer which is a
sneak-peek for the audience. We did not want to give much information
away, and we thought by just using facial expressions could really tell a bit
of the story. The sound we have used was on the iMac using the
SoundTrack programme to produce our own trailer music. We have used a
piano instrument, this is effective because it is combined with the title of
the movie ‘Bleeding Ambition’ and a shot we have used in the trailer of the
girl playing the piano. This explains the title of the movie, she is ambitious
to become a piano player so other people can appreciate her. The sound
track is effective because it is not a bright sound, it makes the audience feel
sympathetic for the girl especially when there is calm and emotional
instruments playing.

11. Title: The title of the
Camera shot: The camera is a movie gives that effect
wide shot, showing the spacious of a thriller genre
room. Also shows the lighting of because it looks like
Costume: Wearing the words are all
a hoodie with her the room which is artificial, using
the lights to make the mood smudged up, which is
hood up, hiding her also combined with the
face and hiding her dimmer and gives a thrilling
effect. world ‘Bleeding’.
identity. Showing Looks like blood
that she is ashamed smudged up.
of who she is.
Editing: The
Production: editing in this
informing poster has an
the audience artistic effect to
the make it look a
production bit blurry, also
team, actors the lights were
and the darkened to
theatrical give a tension
release date. and suspense
feeling.