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BY KATE LEHNHOF
Redox Signaling. Unless you are a scientist, those two words might not mean much to you. But to those who
have discovered ASEA and understand the groundbreaking science behind it, those two words are the key to
better health.
Each bottle of ASEA lists two
and only two ingredients: distilled
water and sodium chloride. But
don’t be fooled by the humble
combination. It’s not the ingredients that make ASEA an innovative new product. It’s the patented
process that the ingredients undergo that makes the difference.
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Every drop of ASEA contains
stabilized Redox Signaling molecules. These molecules are found
in only two places in the entire
world: the human body and in
ASEA. And they have the power
to change the body at the basic
level, the cellular level.
Each of the human body’s cells
is a tiny machine, which runs
efficiently when we are in good
health. But how many of us are
perfectly healthy all the time?
Just scan the headlines and
you’ll see the variety and severity
of today’s health issues. As our
bodies age, our cells become unbalanced and inefficient. Factors
including stress, poor diet, lack
of exercise, free radicals, environmental toxins and pollutants all
contribute to this diminishing
efficiency.
The balanced Redox Signaling
molecules that are brought into
the body with each sip of ASEA
restore balance to our cells, which
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allows them to operate at maximum efficiency. This re-balancing
act is the Redox Signaling process.
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Health and wellness products
make up nearly a quarter of all
the products sold through the
direct sales industry, according
to the Direct Selling Association. Many of these products are
different formulations of similar
foreign fruits and all make the
same health promises. What sets
ASEA apart from the crowd is
its unique technology that has
been extensively patented and
protected.
Aside from being the only Redox Signaling product, ASEA is
the first to the market. No other
company in the health and wellness industry has tapped into the
powerful technology of Redox
Signaling.
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Unless you’ve been living under a rock, you’ve probably heard
plenty about antioxidants and
their powerful effect on the human body.
Several years ago, products containing antioxidants started popping up all over the place. And for
good reason. Studies have shown
that antioxidants aid in disease
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prevention, protect cells from oxidative damage, boost immunity,
slow aging and neutralize harmful
free radicals.
As we eat healthy fruits and
vegetables, we bring antioxidants
into the body but they don’t do
any good until they are activated.
Drinking ASEA activates antioxidants with special reductant
molecules.
Preliminary studies have shown
that ASEA boosts natural antioxidant effectiveness by more
than 500 percent.
Dr. Rob Ward compares
ASEA’s antioxidant-activating
properties to the electric current
that powers a light bulb.
“A light bulb is a nice thing but
the magic is the power and electrical current that is applied to it,”
Dr. Ward says.
ASEA is the electric current
that turns on your body’s antioxidants.
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In today’s world, many of us
only pay attention to our health if
we experience pain or discomfort
when the prevention stage is over
and the reactive stage has begun.
Treating our health problems
reactively often requires drugs or
surgery, both of which come with
a price tag and side effects.
But what if you could avoid
health issues? Taking care of the
body through diet and exercise,
along with proper supplementation such as ASEA, can help you
keep the body operating with
perfect cellular efficiency.
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The long and short of it is this:
healthy cells make for a healthy
body and ASEA re-balances cells
to improve cellular protection, repair and replacement. Now that’s
something you can tip your glass
(or bottle) to.
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Redox Signaling is a process that involves reactive molecules for communicating between cells and within the
cells themselves. These reactive molecules are produced
naturally by the mitochondria in every cell in our body,
along with the ATP that fuels our cells and body. One set
of these molecules is responsible for activating antioxidants that fight free radicals and minimize oxidative
stress. The second set of reactive molecules participates
in intra- and intercellular damage control communications, cellular protection and the healing response.

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At ASEA, when Associates talk, management listens. Associates have been
asking for a more convenient package and it has finally arrived. It’s the
same great ASEA liquid in new and improved packaging.
James Pack is proud of the new ASEA 8-ounce pouch.
“We are excited to introduce the product because it is something our Associates have been asking about
for awhile. We consider each ASEA Associate a business partner and we are intent and listening to them and
giving them the tools they need to be successful,” James says.
The ASEA Pouch is such a tool and will help ASEA Associates share the product with others.
ASEA went about creating the new ASEA Sports Pouch with special consideration to select the proper
serving size.
“The 32 ounce bottle is great but can be cumbersome when you’re on the go. We decided that 16 ounces
was still too big and 4 ounces was not enough. The sweet spot we settled on was 8 ounces,” James says.
“We are confident the new pouch will be successful and that our Associates and the athletic community will
find it convenient and useful.”
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BY KATE LEHNHOF
Atomic physicist Dr. Gary L. Samuelson is at the forefront of Redox Signaling and terms like glutathione,
oxidative stress and superoxide dismutase are a part of his daily vocabulary. And with a PhD in atomic physics and years of experience as a scientific consultant, it’s safe to say he knows what he is talking about. As he
serves in an advisory role at ASEA, he researches and tests ASEA as well as explains the product’s science in
terms that everyone can understand. Read our question and answer session below and get acquainted with
Redox Signaling.
!"#$!%"`!How did you first become interested in Redox Signaling?
Redox Signaling molecules actually
F"^,$B;H%C$#D`!I have always
been interested in the signaling
processes that take place between
cells, how cells regulate themselves,
regenerate themselves, differentiate
cellular function, react to environmental stimuli, etc. I first became
aware of Redox Signaling as a field of
science, however, as I was initially investigating what the Redox Signaling
molecules in ASEA did inside the
body. Thanks to this rapidly emerging
body of science, I was able to tap into
hundreds of peer-reviewed articles
that reported on fascinating research
being done in the last 10 years characterizing what various mixtures of
!"#$!%"`,Do you think you understood how powerful ASEA was
when you started studying it?
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do inside the body.
2
F"^,$B;H%C$#D`!I was very
skeptical when I first was asked to
study the product and I truly had no
desire whatsoever to spend time on it.
Salt water had certainly been studied
before and I strongly suspected that
this special “processing” could produce
nothing more but toxic or irritating chemicals, whose only benefit
might be to force the cells to defend
themselves. I was very surprised to
find absolutely zero toxicity had been
detected in 15 years of “good” toxicity
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studies. I was also very impressed on
the strong bioactivity of this product;
it seemed to be doing some very
significant beneficial things in the
body. This aroused a strong sense of
curiosity, as it seemed impossible to
me at first how something so bioactive
could have zero observed toxicity, even
in very high doses. After this point, I
started to slowly realize how potent
this technology could possibly be, covering all fields of health and wellness.
!"#$!%"`,What do you find
exciting about the study of Redox
Signaling?
F"^,$B;H%C$#D`!The most
interesting facet of Redox Signaling
science is that it applies universally to
all life on the planet. Redox signaling is active in all forms of life, from
simple plants to the most complex
forms of life. It is fundamental to
the mechanisms that allow all cells
to recognize damage or threats and
regulate how the cells defend, repair
or replace themselves.
!"#$!%"` Do you think the fact
that ASEA spends time and resources to scientifically validate its
product makes it unique in the direct
sale industry?
F"^,$B;H%C$#D`!I have found
the management of ASEA to be
unique for a variety of reasons. They
are interested in advancing the science and have a deep commitment to

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advancing this technology. They are
devoted to a higher cause (they could
have sold out long ago), and have
simply chosen the direct sales industry as a vehicle to this end. All of us
at ASEA believe this technology has
great potential to make life-changing
differences for millions of people; it is
bigger than us all.
!"#$!%"`,Were you involved with
the patent process? Why was this
process necessary for ASEA?
F"^,$B;H%C$#D`,As the science advisor, I have been heavily
involved in the last 12 patent applications, provisional and otherwise.
Several patents are already in place
for the technology behind the ASEA
product. The core technology patent
protects the methods used to create
ASEA as well as the mixture of components produced. This legally protects us from someone copying the
technology. Such protection assures
that ASEA will have control of its
technology, product and marketing
for many years to come.
!"#$!%"` Do you think there are
still benefits of ASEA that we don’t
know about yet?
F"^,$B;H%C$#D`,I believe that
we are just getting started. There is
still much to discover. Redox Signaling molecules are fundamentally
involved in so many different pathways in the cells and tissues that it is
difficult to see where all the benefits
will lie. Until now, it appears that
infusing more of these Redox Signaling molecules (or carriers) into the
tissues tends to increase the efficiency
of intercellular communication. This
introduces a whole slew of possible
benefits, from helping tissues to accelerate repair mechanisms and elicit
correct immune response to helping
tissues better deal with dysfunctional
cells. There is so much to explore that
it is hard to know where to start.
ment. In the near future we will be
focusing on finding the effects of
ASEA on various biomarkers related
with oxidative stress, antioxidant
action and tissue repair, possibly
including markers in the skin, blood,
eyes and urine that indicate proper
cellular function. Ample safety studies have already been done now we
can focus on efficacy and bioactivity.
!"#$!%"` Would you consider
ASEA a category creator in the
health and wellness field?
!"#$!%"` Can we expect more
testing on ASEA products in the
future?
F"^,$B;H%C$#D` If ASEA is
not a category creator, I don’t know
what is. It represents a whole new
paradigm for supplements and the
health and wellness industries in
general.
F"^,$B;H%C$#D`!A lot of effort
is being spent on athletic benefits at
present, including aerobic enhanceV O L U M E
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BY KATE LEHNHOF
Stories of ASEA’s amazing effects on health and wellness are
abundant and ubiquitous. And while testimonials are powerful, for
medical professionals, these accounts are simply not enough.
They want science.
They want data.
And they aren’t going to put their stamp of approval on a
product until they get it.
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“I’ve worked in the health and wellness field for more than
20 years, and in that time I’ve formulated and tried many
products. But I have never seen a product helping so many
people as I have with ASEA.”
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r. Rob Ward of
Kentucky is one of
these people who
looks for data and
science.
“As a doctor, I’m
not too impressed by anecdotes, but
when you consistently see scientific
results, you know it is real,” Dr. Ward
says.
After a friend introduced Dr. Ward
to ASEA, he began researching Redox
Signaling and studied ASEA’s special
patented process. As Dr. Ward spoke
with scientist Gary Samuelson and
found the medical explanation he was
in search of.
Another key moment that solidified
Dr. Ward’s belief in ASEA was when
a friend reported that after drinking
ASEA for a few weeks, it no longer
tasted like pool water to him.
“When I heard that, the hairs stood
on my arm,” Rob says. “I knew this
product was native to the body and
that he couldn’t taste it anymore
because his system was balanced.”
Dr. Ward uses flavor tolerance as
an indicator of the product’s effect on
each individual.
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As a family physician of more than
30 years, Dr. Ward has seen many
companies and individuals claim their
products are scientific breakthroughs
but ASEA is the first one he actually
believes is the real deal.
“This is the first new health
technology that has been discovered
and created during my career.
Everything else prior to ASEA
was simply a retooling of existing
knowledge,” Rob says. “The last big
medical breakthrough in my career
was the discovery of all the things that
antioxidants do for the body.”
Antioxidants were another part of
Dr. Ward’s attraction to ASEA. Every
drop of ASEA contains reductant
molecules that activate antioxidants
within the body.
“Just having antioxidants in our
bodies isn’t the whole story,” Rob says.
“We have to have efficiency in our
antioxidant function. They must be
activated.”
As the body ages, its ability to
produce antioxidant-activating
reductant molecules decreases and
drinking ASEA supplements the
body’s production.
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The next step for Dr. Ward was to
share ASEA with his patients. He
introduced ASEA to those who had
tried other options but had yet to find
relief.
“I like to say I am on a molecular
mission to share ASEA,” Dr. Ward
says.
Because ASEA doesn’t interact with
other medications, Dr. Ward is able to
share it with everyone.
“It is a big deal to look your patient
in the eye and tell him what you
are giving will have absolutely no
side effects,” Dr. Ward says. “It is
completely safe technology.”
For example, when Dr. Ward’s
patients express concern about the
amount of salt in ASEA he assures
them the roughly 30 grams of sodium
in each ounce of ASEA is a tiny
portion of their recommended daily
sodium intake.
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Dr. Dave Carpenter has always
approached health from a natural
perspective. As a naturopathic doctor
(N.D.), he is holistically minded and
believes the human body has the
power to heal itself if given the things
it needs.
At his clinic in Idaho Falls, he
encourages patients to solve their
health problems through diet,
exercise, proper hydration, herbs
and supplements as opposed to
medication.
When a friend asked Dr. Carpenter
to investigate ASEA, he took the
challenge gladly.
After discovering ASEA increased
glutathione, SOD and catalyse
efficiency by 500 percent, he
developed a serious interest in the
product. As he studied and learned
more about ASEA’s powerful Redox
Signaling molecules, the product
made sense to him.
“Having a sufficient supply of the
molecules is why children heal faster
than adults and have such high levels
of energy compared to adults,” Dr.
Carpenter says. “Children never
consider that if they play too hard
they will be sore the following day
(like adults do) because they don’t get
sore.”
Samuelson explained the product’s
scientific foundation and convinced
her the trip was not a waste. The
fact that ASEA was a natural health
solution was appealing to Shelley
who prefers natural supplements over
prescription medicine.
“When I was in school I always
asked the question, ‘Why should I give
this to a patient?’ and they couldn’t
give me the answers I wanted,” Shelley
says. “I knew the answers were out
there somewhere and I found them
as I took naturopathic courses and
studied alternative health approaches.
ASEA fits into my natural approach.”
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Shelley left Utah believing ASEA
was an effective product, but she
still wanted to test it out before
she would give it to patients. Back
home in Kentucky, she conducted
an informal trial of the product. The
subject? Herself. Shelley had not run
on the treadmill for at least 10 years
when she first tried ASEA and she
wanted to see if it would affect her
endurance.
At first, Shelley was only able to
run a fourth of a mile before she was
gasping for air. Then she drank ASEA
for two and half weeks and braved the
treadmill again. This time she was able
to run a mile easily.
Now Shelley uses the product
daily along with her husband and
children and shares it with many of
her patients.
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Dr. Carpenter also started drinking
ASEA and found more endurance,
deeper sleep and the best skin he has
had in years.
“I’ve worked in the health and
wellness field for more than 20 years
and in that time I’ve formulated and
tried many products,” Dr. Carpenter
says. “But I have never seen a product
helping so many people as I have with
ASEA.”
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Nurse practitioner Shelley
Roby traveled from her home in
Elizabethtown, Kentucky, to Salt Lake
City, Utah, to find out what ASEA
was all about. When she arrived at
ASEA headquarters and was told that
ASEA was a saline solution with two
ingredients, she thought they were
kidding.
They weren’t.
A presentation by Dr. Gary
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ASEA is making believers out
of skeptics right and left and right.
And with recommendations from
savvy professionals like Dr. Ward, Dr.
Carpenter and Shelley Roby, ASEA
has medical expertise on its side. So
drink up, it’s just what the doctor
ordered.
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BY KATE LEHNHOF
ASEA’s simple saline solution, when combined with
groundbreaking Redox Signaling technology, is a
potent and powerful drink that can help both competitive and recreational athletes step up their game.
Interestingly enough, the liquid’s exciting effects on
athletic performance were discovered unintentionally. In the early days of the company, co-founders
James Pack and Verdis Norton gave 40 of their close
friends and family members ASEA to drink. Several
of the people involved were competitive athletes
and reported enhanced workouts and improved
athletic performance.
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These unexpected findings
prompted James and Verdis to
investigate the matter further.
They commissioned Dr. Gary
L. Samuelson, a leading Redox
Signaling scientist, to conduct a
clinical trial exploring ASEA’s
effects on athletic endurance.
Dr. Samuelson tested athletic
endurance, ventilatory threshold and the VO2 max rate of
17 competitive athletes over a
period of two weeks. They drank
ASEA daily and their levels were
closely monitored. The result?
The group averaged a 12 percent
increase in their ventilatory
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threshold, meaning they were
able to exercise 12 percent longer
before they hit the runner’s wall.
That increase might sound
small, but it’s extremely significant considering the small
margins by which winners and
losers are separated at high levels
of athletic competition. For instance, the 2010 Tour de France
winner finished only 39 seconds
ahead of the second place rider
after 21 days of racing. In athletic competition, seconds make
a difference and ASEA can give
athletes those extra seconds.
The results of Dr. Samuelson’s
trial also concluded “based on
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the data, about 70 percent of
athletes who try ASEA should
experience the ability to maintain
a higher power output without
crossing the ventilatory threshold
. . . allowing them to go longer at
the same power burn or to operate at a higher power burn than
possible before ASEA.”
Several athletes also experienced an increase in power
output and endurance of more
than 30 percent. Lower average
heart rates and less soreness and
fatigue were also reported.
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James Lawrence is an ASEA
advocate and athlete. But he isn’t
just any athlete. He is currently
on a quest to break the world re5 4
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cord for most Half-Ironman triathalons finished in one year. In
2010, he has already completed
15 Half-Ironmans. If all goes according to plan he will break the
world record on November 13 in
Clearwater, Fla. with 21 HalfIronmans behind him. That’s a
colossal 1,176 miles of biking,
275.1 miles of running and 25.1
miles of swimming. And ASEA
helps him through every mile.
While James has always been a
competitive athlete, he hasn’t always been a runner. Less than 10
years ago, his wife signed him up
for a Thanksgiving Fun Run and
he struggled to finish.
“I thought running four miles
was going to be totally easy for
me and that I could hammer it
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out no problem,” James says. “But
I was totally pathetic when it
came to running.”
The race started James down
a path that would eventually
change his life. He went on to
train for and complete a marathon and he hit his stride when
he did his first triathlon. A few
years later he completed his first
Half-Ironman. His Ironman
performance was a far cry from
his showing at the Thanksgiving
Fun Run several years earlier. He
placed as one of the fastest three
runners in his age group.
James eventually decided
to undertake the challenge of
breaking the Half-Ironman
world record. He teamed up with
a Utah charity, In Our Own
Quiet Way, and created the TriAndGiveaDam Project, which
would sponsor his Ironman challenge. About that time a friend
recommended ASEA to him.
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“Initially, I dismissed her
claims about its effects as outlandish,” James says.
He decided to give it a try anyway. First, he had his VO2 max
rate tested. Then he drank ASEA
for six weeks and tested it again.
The results were impressive.
“Clinical data doesn’t lie,”
James says. “I was able to run at
a faster pace, at a steeper incline
and a lower heart rate. ASEA increased my body’s natural ability
to process oxygen, allowing me

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The VO2 max rate, also known as maximal oxygen consumption, is a measurement of the amount of oxygen the body uses
during exercise. It is measured by milliliters of oxygen used in
one minute per kilogram of body weight. The higher a person’s
VO2 max rate is, the harder and longer they are able to exercise.
Reaching the body’s maximum VO2 rate is extremely
important for competitive athletes — specifically cyclists
and skiers — who are known to have some of the highest
to get as close as possible to my
maximum VO2 rate. ”
But before James saw the
numbers, he felt a difference in
his workouts. His swims were
easier and he was able to hold his
breath longer during swim drills.
ASEA also helps James with
recovery.
James believes the grueling
strain he puts on his body competing every weekend is minimized by ASEA’s remarkable
recovery properties.
“It enhances the other supplement I’m taking and it’s amazing
at how well I’m able to recover
after a race,” James says. “Most
people train the whole year for a
Half-Ironman and need weeks or
months to recover.”
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Another notable athlete who
has taken his athletic performance to the max with ASEA is
Los Angeles native Josh Horowitz. Josh developed an affinity for
cycling at age 12 and has been
racing ever since. He manages
and competes with a professional
cycling team — Adageo Energy
Pro.
As a teenager, Josh decided
his lifelong athletic dream was
to compete in the Philadelphia
International Championship bike
race. The 156-mile course is the
longest-running cycling road race
in the United States, and many
of its participants also compete
in the Tour de France.
That teenage dream became a
VO2 max rates ever recorded. At high levels of athletic competition, a tiny increase in ventilatory threshold (ventilatory
threshold is the endurance or the time it takes to hit the runner’s wall) can mean the difference between first and second
place.
ASEA’s clinical trials and testimonials of dozens of top athletes are proving that drinking ASEA can assist high performance athletes in reaching their best VO2 max rate.
reality on June 6, 2010, when he
hit the pavement with 20 years of
training behind him and ASEA
fueling his body. Josh drank
ASEA in the weeks prior to the
event and believes it helped him
have an amazing race day.
“It was literally the best day I
have ever had on the bike, and
I definitely think ASEA helped
me,” Josh says. “In competitive
cycling, every little thing matters
and you have to do everything
in your power to make your ride
perfect.”
“In the cycling world there are
different supplements and different products being pushed on
you all the time,” Josh says. “So
when I came to them and told
them I wanted them to drink
ASEA, I was met with a lot of
skepticism.”
After some coaxing, the Adageo team started drinking ASEA
and experiencing its athletic
benefits.
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For competitive athletes like
Josh, it’s also important the supplements they take are considered legal and don’t fall into the
category of banned substances
that could disqualify them from
races.
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Once Josh saw that ASEA
gave him a competitive advantage, he wanted to share the
product with his cycling team.
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In February 2010, the Union
Cycliste Internationale (UCI),
reviewed ASEA and declared the
product a legal substance that cyclists may use in all UCI events.
The organization is a Switzerland-based cycling association
that oversees rules, regulations
and drug testing for cycling
events around he world.
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In addition to improved athletic endurance, ASEA is giving
athletes a competitive advantage
in recovery. In many sports, the
post-workout recovery process is
just as important as the beforethe-finish-line moments.
“Cycling is all about workout
recovery,” Josh says. “Some of
the big races we compete in are
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spread out across six days, and
the body’s ability to recover and
recharge for the next day is critical. The failure to properly recover after just one day will stay
with you and can ruin the whole
race.”
Recovery is essential in order for the body to repair and
rebuild muscles, replenish energy stores, replace fluids and
avoid injury. Both competitive
and recreational athletes have
reported that drinking ASEA
in the hours and days after a
strenuous workout or event can
boost the speed and quality of
their recovery.
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ASEA is effective for recreational athletes, too. Take
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Alastair Norcross, for example.
When Alastair moved to Boulder, Colo., to teach at The University of Colorado at Boulder,
he immediately noticed the community’s health-conscious crowd
and wanted to get involved.
Alastair decided to take up
running and began training for
a half-marathon with a local
running group. The undertaking was a challenge for Alastair,
considering he was in his late 40s
and had never run in his life. But
drinking ASEA made it easier.
Alastair’s running coach recommended ASEA to Alastair,
and after some reading he decided to give it a try.
“Because the only ingredients
were salt and water I figured
there was nothing to lose and
there was no way the product
could actually hurt me,” Alastair
says. “And the fact that it was a
personal recommendation made
a difference. I never would have
tried it if I would have just seen
it on a commercial.”
After just 14 days of drinking two ounces of ASEA a day,
Alastair saw dramatic results.
“I shaved 10 minutes of my
10-K race time and I was breathing much easier on my runs,”
Alastair says.
Whether it’s about racing an
international cycling competition
or simply feeling better during a
long run, ASEA has the power to
help people achieve their fitness
goals. Both personal success stories and scientific statistics back
that claim up. Drink up!

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A,2;I1'&%?,O%&;N'VIt’s amazing how well I’m able to
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recover after a race,” James says.
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“I love that this is not an energy drink—it is an endurance product,
which is completely different. With energy drinks there is a high
and then there’s a low. With ASEA, there’s not ever a low.”
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“As an athlete ASEA makes me stronger. I can’t imagine training
without ASEA. I drink 4-6 ounces about 20 minutes before the race.
I will never run without ASEA again.”
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“People at the races ask me what I am on that is impacting my
results. I tell them that I am on ASEA. I feel that ASEA provides
me an edge in the races that I compete in. I don’t see myself ever
stopping drinking ASEA.”
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Beach volleyball is a very difficult sport. It requires a lot from your
body to move around and cover the court. It can be very grueling.
I have been searching for 25 years for a product that would help
me perform and be safe to compete with. I decided to try ASEA .
. . The next day I felt great. ASEA allows me to actually go out and
train, feel good, recover, and then train more often.
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47GU7G'4P7K+F'DMK7DM>'JD@6M447@GCH'/MC9+'T@HHM[/CHH'JHC[MD'CG>'6@DPMD'@H[PJ7CG
I have tried several products over the years. The very first time I used ASEA on a ride that
was very familiar to me. I noticed as the ride progressed that I felt stronger at the end of the
ride. By the end I had shaved off 4 minutes of my personal best for this ride. As a professional rider I am usually pleased when I can cut off a few seconds. By shaving off four minutes it
blew my mind.
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Kristin Sunderhaft started
golfing at only eight years old.
She grew up playing golf and
other sports including lacrosse,
basketball and softball. After
college and a brief stint in the
accounting industry, Kristin
decided to make her passion for
golf and her passion for helping
others a career. She has taught
golf as a Ladies Professional Golf
Association (LPGA) certified instructor for more than 20 years.
While Kristin loved her job,
the two decades of being on her
feet all day, teeing the ball up
for students and baking in the
hot sun have not been kind to
her body. She developed intense
stiffness in her joints that made it
hard for her to get out of bed in
the morning.
“I honestly was becoming very
concerned as to how much longer
I was going to be able to teach
due to all of the stiffness I had,”
Kristin says.
So when one her students suggested ASEA for relief she said
yes. She had nothing to lose and
everything to gain.
Kristin immediately felt better.
“After drinking my first shot
in the evening, I noticed a dif-
ference the next morning when
getting out of bed. I was nowhere
near as stiff as I used to be!” Kristin says.
She continued to drink ASEA
and found improvements in
other areas from her skin to
increased endurance to better
recovery after workouts.
“When I used to do body
pump classes at the gym, I would
walk with my entire body completely shaking,” Kristin says. “It
used to take me days to recover
with that horrible burn in my
legs. It’s much quicker now.”
Kristin’s dramatic physical
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transformation that she credits to
drinking ASEA has made sharing it with others easy. And she
has plenty of prime candidates
on the golf course to share the
product with.
“I honestly don’t know too
many golfers that don’t have
some sort of joint issue. And if
I can share my experience with
someone who has similar issues
and help them, and improve
their quality of life like mine,
it’s a very exciting experience,”
Kristin says. “ASEA has been
absolutely life changing for
me.”
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As the good news of ASEA spreads across the world, countless success stories are
shared. These accounts describe people who have finally found the solution to their
health problems, people who are feeling better than they have in years and people who
are reaching athletic goals they never thought were possible.
As CEO of ASEA, I am privileged to hear these stories every day. Whether I am in the
field visiting with Associates or working at ASEA’s headquarters, people are constantly
sharing their amazing ASEA experiences with me. Hearing these stories is the best part
of my job and each one motivates me to make ASEA better.
These tales of transformation — physical and financial — do more than just motivate me, however. They have made my belief in the product unwavering and steadfast.
They convince me that the decision James Pack and I made to bring ASEA to the world
through direct sales is the one of the best decisions we have ever made.
But most importantly, these stories excite me. This excitement and passion is crucial to
the success of ASEA. While experience is important, all the knowledge and expertise in
the world don’t mean a thing unless you are passionate about what you are doing.
As I look toward the next year, my hope is that as a company, our level of passion and
excitement for ASEA will continue to grow and I invite you to be a part of it. Your very
own ASEA success story awaits you.
Verdis Norton,
ASEA FOUNDER AND CHIEF EXECUTIVE OF6 6
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