How To Avoid Social Media Fail covers previous social media blunders by brands and companies to educate on how to avoid those same mistakes.

2. WHAT IS SOCIAL MEDIA?
Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks

3. POPULAR FORMS OF SOCIAL MEDIA
- FACEBOOK - GOOGLE +
- TWITTER - PINTEREST
- LINKEDIN - VINE
- INSTAGRAM - YOUTUBE*

4. B2B B2C BOTH
- FACEBOOK - FACEBOOK
- TWITTER - TWITTER
- LINKEDIN - LINKEDIN
- INSTAGRAM - INSTAGRAM
- GOOGLE + - GOOGLE +
- PINTEREST - PINTEREST
- VINE - VINE
- YOUTUBE* - YOUTUBE*

5. THE TRUTH IS...

6. THIS MEANS THE INTERNET AS A WHOLE
IS A SOCIAL and business NETWORK
- comments - skype
- forums - Shopping
- purchases - browsing
- chat - Subscribing

7. WITH THIS VAST, AWESOME
MARKETPLACE/PLAYGROUND COMES GREAT
OPPORTUNITY
AND
RESPONSIBILITY

8. SINCE MOST OF WHAT YOU HAVE HEARD
UP UNTIL THIS POINT IS ABOUT THE
OPPORTUNITY
IT IS TIME THAT WE START TO COVER THE
RESPONSIBILITY

9. NOW LET’S GET TO THE
FAILS

11. CAPITALIZING ON A CURRENT EVENT
SUPERSTORM
SANDY

16. UNINTENTIONALLY CAPITALIZING
ON A CURRENT EVENT
CASEY ANTHONY
TRIAL

18. GOING TOO FAR FOR A LAUGH
PRESIDENT OBAMA’S
GMA’S PASSING

20. WRONG ACCOUNT, WRONG MESSAGE
EMPLOYEES NOT
BEING CAREFUL

24. DRINK YOUR OWN KOOL-AID
opRAH IS
CONFUSED

26. CHECK YOUR SCHEDULE
TESCO
CAUGHT SLEEPING

28. IF YOU HAVE TO FIRE, FIRE RIGHT
HMV EXECS
OUT OF TOUCH

30. KNOWING SOCIAL FAIL MEANS KNOWING
HOW TO AVOID SOCIAL FAIL

31. A FEW THINGS TO CONSIDER BEFORE EVERY
TWEET, LIKE, POST, PIN, COMMENT, ETC.
- ARE YOU USING THE RIGHT ACCOUNT?
- ARE YOU TELLING THE TRUTH?
- CAN IT BE DEEMED OFFENSIVE?
- IS THE TIMING RIGHT?

32. ONE THING TO KEEP IN MIND:
MISTAKES ARE GOING
TO HAPPEN

33. IT IS MORE ABOUT HOW YOU RESPOND
THAN THE ACTUAL MISTAKE ITSELF
THE BRIGHT SPOT IS:
EACH EXAMPLE SHOWN HAS GAINED MILLIONS
OF DOLLARS WORTH OF MEDIA MENTIONS
FOR MAKING THESE MISTAKES

34. THANK YOU!
Blake Poutra
http://refinerysource.com
blake@refinerysource.com
@refinerysource