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Redesigning the Local-e Template
What is Local-e?
The situation
Old Fashioned Sites
Old technology
Time for a new professional look and feel
Project Steps
Audit Strategy Research Design User Testing
Audit Baseline review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy What do we want? How do we want it?
Research Stakeholder interviews
Research Stakeholder Surveys
Research Stakeholder research results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research User workshops
Research User Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Users have problems finding things 55% of respondents said they found the content, but with a struggle ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research Overall impressions ,[object Object],[object Object],[object Object]
Research Wanted on homepage by > 50% ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Content for new residents   >50% ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information Architecture  Online card sorting exercise
Information Architecture Common categories created were ,[object Object],[object Object],[object Object],[object Object],What they didn’t use ,[object Object]
Information Architecture
Design
Design Review Homepage option 1 Homepage option 2 Homepage Option 3 56% 42% 30%
Where to Now?
[object Object],[object Object],[object Object],[object Object],Implementation
www.local-e.nsw.gov.au www.objectivedigital.com

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Local-e Redesign