1. First Step towards 26 Billion dollar market
An initiative of RedWhy.com “Think Future” Series
Pramod Kumar M
Facebook.com/pramod.kumarm.7
pramodm@redwhy.com
Friday, 25 October 13
Ganesh H S
Facebook.com/ganeshhs
ganesh@redwhy.com

2. About the speaker
Pramod kumar M currently works as Android Mentor at
Redwhy, and Mobile app developer at IdeaCarve Technologies
Pvt Ltd.
He has experience developing android applications. Prior to
this, he has worked on Mantri Signature Application for
customers Mantri Builders, Legacy Builders. He has hands on
experience in developing application integrating social media
plugins like facebook , twitter etc...
He holds a Master degree in Computer Science (MCA) from
Dayananda Sagar College of Engineering.
Friday, 25 October 13

3. About the speaker
Ganesh is a serial entrepreneur.
He serves as Founder & CEO of RedWhy, FilmySphere, IdeaCarve.
Prior to this, he has worked with Yahoo! Software Development,
Bangalore as a Senior Software and Local Security engineer.
Ganesh has worked in the areas of High Scalable Web Architecture,
Web Analytics, Enterprise Search Engine, Search Engine
Optimization, Website Performance, Website Security, and also on
developing Customized CRM, ERP and CMS web applications.
He holds a Bachelor's degree in Computer Science and Engineering
from University B.D.T College of Engineering
Friday, 25 October 13

4. Share of digital media time spent
Smartphones have hit the mainstream in the U.S., with 54 percent of
the mobile audience using smartphones.
Digital media landscape is
already well transition
with 63% Desktop, 37%
mobile users (smart
phones and tablets). one
in three minutes spent
online is now spent
beyond the PC.
Friday, 25 October 13

5. India DIGITAL Future in focus
source: comscore.com
Friday, 25 October 13

6. India DIGITAL Future in focus
source: comscore.com
Friday, 25 October 13

7. Mobile App Market Share
Friday, 25 October 13

8. Mobile App Downloads
Friday, 25 October 13

9. Mobile App Revenue
Mobile App Store revenue stats and prediction Paid Apps, In-app purchases, Advertising
Friday, 25 October 13

10. Mobile App Revenue - Geo targeted Push notification
Push notifications let
your application notify
a user of new
messages or events
even when the user is
not actively using your
application.
FilmySphere.com: We use push notification messages to inform fans about the
movies of their favorite celebrities they are following.
News portals - Eg: NDTV sends frequent push notifications of latest news.
Friday, 25 October 13

11. Mobile App Revenue- Paid Apps
In-app purchases are
digital goods which,
when bought from
within an app, often
either unlock new
features, enable the user
to skip mundane tasks or
provide additional
content.
Friday, 25 October 13

12. Mobile App Revenue - In App Purchase
In-app purchases are
digital goods which,
when bought from
within an app, often
either unlock new
features, enable the
user to skip mundane
tasks or provide
additional content.
Friday, 25 October 13

13. Mobile App Revenue - Ads
In-app advertising is
becoming one of the
most proven business
models to generate direct
revenue from mobile app.
Friday, 25 October 13

14. Capital raised by companies tagged
mobile
There are 2,044 companies tagged `mobile`;
raised $22.9B from 5,937 investors
Mobile tag includes cumulative value of iPhone,
iOS, Andriod etc tags.
Source:
http://buzzsparks.org/analytics/tag/mobile
http://crunchbase.com
Friday, 25 October 13

15. Design App - Buyer utility map
Source: Blue Ocean Startegy
Buyer utility map helps to think from a demand perspective. It outlines all
the levers companies can pull to deliver utility to buyers as well as the
different experiences buyers can have a product or service
Friday, 25 October 13

16. Diffusion of Innovations
Source: http://en.wikipedia.org/wiki/Diffusion_of_innovations
Diffusion of Innovations is a theory that seeks to explain
how, why, and at what rate new ideas and technology
spread through cultures.
Friday, 25 October 13

17. connect with us
Email: info@redwhy.com
Facebook: facebook.com/redwhy
Website: http://redwhy.com
#377/6, 1st floor, 4th main, 8th cross,
P.J Extension, Davangere-577002
Phone: +91 (8192) 252545
Mobile: +91-9620222208
Friday, 25 October 13