This slide deck describes how advertisers who are interested in reaching B2B Audiences can target such audiences using b2b audience segmentation and targeting. For more information, reach out to sales [at] reducedata.com

1. B2B Audience Targeting
reducedata.com

2. 44
Reduce Data Enables you to
Buy B2B Audiences across Devices

3. B2B Buying with Reduce Data
Reduce Data leverages third party audience databases to identify
100% of online B2B audiences.
We leverage an audience identification platform that maps nearly 100%
of online home, education and business traffic
We can reach specific users at zip code level, categorizing nearly 19
million U.S. businesses with annual revenues above $500K.
Companies by # of Employees # Of Companies
Companies with 1-9
employees
15.3M
Companies with 10-99
Employees
1.2M
Companies with 100-499
Employees
105k
Companies with 500+ 37k

4. Reach 100% of US Online B2B Audiences
Reach 100% of B2B audiences at less than $0.01 per impression display

5. 66
Business Smart Zones + Counts

6. 77
Business Owners at Home
• Reduce Data also enables you to target over 9 million business
owners from home.
• The list is designed to identify qualified individuals who are likely
to respond favorably to offers for luxury and high-value goods and
services.
The Business Owners at Home file includes information
on the category and size of businesses, along with the key
demographic attributes associated with their households.

7. Advantages
• Custom audiences: Reach fine grained custom audiences instead
of generics. This could be shopping malls, government offices or
even audiences within Hotels in high value zip codes.
• Highly qualified inventory: Reach qualified inventory buckets that
have been well qualified with hundreds of previous similar
campaigns.
Access B2B users on Smart Phones, Tablets and on PCs

8. Why Programmatic Buying?
• Demand Side Platforms like Reduce Data can identify and buy
specific audiences at Real-time
• Pricing and Transparency through RTB favors the advertisers
which means lower costs and better ROI.
• A Key Question Remains - Are B2B audiences available via
Demand Side Platforms: The question is answered in the coming
slides.

9. 10
Billion daily impressions (online +
mobile)
3
6
Our Reach

10. Targeting + Options Supported

11. Other Options
• Frequency capping & Impression Capping
• Day Parting & Pacing
• Machine Learning based auto Optimization for
various campaign goals.
• Pixels to track all steps in a campaign
• Viewability Metrics (where applicable).

12. Why Reduce Data?
Real-time platform that delivers best in class optimization for your display
advertising campaigns.

13. For More Information
sic Plan:
Contact Us For Pricing
Visit http://reducedata.com
Or contact us:
Asif Ali
408-368-3404
asif@reducedata.com
Skype: azifalix
www.reducedata.com
http://twitter.com/reducedata