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Dance Floor Theory - How To Solve Apathy
1.
Dance Floor
Theory
2.
Dance Floor
Theory
3.
Dance Floor
Theory
4.
5.
6.
Which is the
Better Dance? A B
7.
Which is the
Better Dance? A B
8.
Which is the
Better Dance? A B
9.
Which is the
Better Dance? A B
10.
Which is the
Better Dance? A B
11.
Which is the
Better Dance? A B
12.
Which is the
Better Dance? A B
13.
Which is the
Better Dance? A B
14.
Which is the
Better Dance? A B
15.
Which is the
Better Dance? A B
16.
17.
Where are the
“Easiest to Retrieve” Memories?
18.
19.
= =
20.
= =
21.
= =
22.
Better Dance
23.
Better
Better Dance Brain
24.
Better
Better Better Dance Brain Campus
25.
Dance Floors
and College Campuses act the SAME WAY.
26.
The Dance Floor
27.
The Dance Floor
28.
The Dance Floor
29.
N
1 2 3 4 5 Engagement
30.
groups ANYWHERE act
the SAME WAY
31.
32.
33.
N
1 2 3 4 5
34.
60-84% of students will
never participate in a college sponsored activity. NSSE 2005
35.
N 0
5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
36.
Good Campus N 0
5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
37.
Leadership
Opportunity Good Campus N 0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
38.
5
4 3 2 { 1 60% - 84% Apathy
39.
OUR GOAL
5 4 3 2 1 (N)Apathy
40.
5
4 3 2 meh. 1 (N)Apathy
41.
5
4 3 hmmm . . . 2 1 (N)Apathy
42.
5
4 what’s in it for me? 3 2 1 (N)Apathy
43.
What am I
5 capable of? 4 3 2 1 (N)Apathy
44.
What’s next for
me? 5 4 3 2 1
45.
How can I
help? 5 4 3 2 1
46.
47.
{
5 4 Current 3 Engagement 2 1 (N)Apathy
48.
{
5 4 Current 3 Engagement 2 1 Apathy
49.
{
5 4 Current 3 Engagement 2 { 1 meh. 60% - 84% Apathy
50.
5 4
3 2 1 Apathy
51.
5
4 3 2 Our Goal 1 X+1 moment Apathy
52.
5
4 3 hmmm . . . 2 Our Goal 1 X+1 moment Apathy meh.
53.
Maybe it’s not
about marketing.
54.
Increasing Relationships
55.
56.
Increasing Relationships
Blender Events
57.
58.
59.
60.
THE RED BALL
PROJECT
61.
The Rules
62.
The Rules - Bring
It To Them
63.
The Rules - Bring
It To Them - Positive Reaction
64.
The Goal:
Apathy CONFUSE 60-84% 1 2 3 4 5
65.
The Goal:
Apathy CONFUSE 60-84% SCARE 1 2 3 4 5
66.
The Rules - Bring
It To Them - Positive Reaction - Connect The Dots
67.
68.
69.
70.
The Rules - Bring
It To Them - Positive Reaction - Connect The Dots
71.
The Rules - Bring
It To Them - Positive Reaction - Connect The Dots - It’s Cheap!
72.
73.
Anything is fun
with... Numbers & Relationships
74.
75.
76.
#1 - clearly
alone
77.
#1 - clearly
alone #2 - joins in...but
78.
#1 - clearly
alone #2 - joins in...but #2 - for laughs
79.
#3 - joins
in...and
80.
#3 - joins
in...and they multiple...
81.
#3 - joins
in...and they multiple... EXPONENTIALLY
82.
THE TIPPING POINT
83.
Will Follow
70% THE TIPPING POINT
84.
Will Follow 20%
70% THE TIPPING POINT
85.
Will Follow
10% 20% 70% THE TIPPING POINT
86.
Will Follow
10% STOP BEING 20% #1 70% START BEING #3 THE TIPPING POINT
87.
Find A Parade
And Support It
88.
89.
X+1 “The Moment”
90.
X+1 “The Moment”
91.
92.
Leadership
Opportunity Good Campus N 0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
93.
94.
No
95.
No
Yes
96.
The Steps
97.
The Steps 1) Introduce
Yourself
98.
YOUR STATE
99.
YOUR STATE
Your state has 3 parts:
100.
YOUR STATE
Your state has 3 parts: Thoughts
101.
YOUR STATE
Your state has 3 parts: Thoughts Emotions
102.
YOUR STATE
Your state has 3 parts: Thoughts Emotions Physiology
103.
YOUR STATE
Your State = Your Outcome
104.
YOUR STATE
105.
YOUR STATE
Dancing
106.
YOUR STATE
Dancing Kissing
107.
YOUR STATE
Dancing Kissing In Class
108.
YOUR STATE
109.
YOUR STATE
Change 1 Change all 3
110.
The Steps 1) Introduce
Yourself 2) Introduce People To Each Other
111.
Focus Less on
the event and more on the introductions at the event.
112.
The Steps 1) Introduce
Yourself 2) Introduce People To Each Other 3) Make Small Groups
113.
The Steps 1) Introduce
Yourself 2) Introduce People To Each Other 3) Make Small Groups 4) Get Out Of The Way
114.
Connect them:
115.
Connect them:
116.
Connect them:
117.
Connecting You
118.
Connect them:
119.
Connect them:
120.
Connect them:
121.
Connect them:
122.
Connect them:
123.
124.
GREAT DANCE
125.
GREAT DANCE
GREAT CAMPUS
126.
127.
GREAT DANCE GREAT CAMPUS
128.
Be the spatula
129.
You
130.
New En ergy
131.
You (only bigger)
132.
Yay!
133.
Yay!
Text
134.
meh. Yay!
135.
Oh my
Text
136.
137.
Yay!
138.
Yay! tom@redroverhq.com @tomkrieglstein
139.
140.
141.
Dance Floor
Theory tom@redroverhq.com @tomkrieglstein
142.
Dance Floor
Theory tom@redroverhq.com @tomkrieglstein
143.
Dance Floor
Theory tom@redroverhq.com @tomkrieglstein
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