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Nico Lumma
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Slides für meinen Vortrag auf dem Virtual Worlds Camp am 24.9. in Berlin
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Virtuelle Gartenzaunkommunikation
1.
2.
damals...
3.
65% der Deutschen
sind im Netz Quelle: UniversalMcCann, 3rd Wave 2008
4.
55% haben ein
Blog gelesen. Quelle: UniversalMcCann, 3rd Wave 2008
5.
80% der 30-39
Jährigen informieren sich vor dem Kauf im Internet. Quelle: Infratest/TNS, September 2008
6.
PageImpressions StudiVZ SchülerVZ
WkW MeinVZ MySpace MyVideo BILD.de RTL Quelle: IVW Online August 2008
7.
8.
Märkte sind Gespräche
9.
Rezeption? Megaphone Marketer
10.
Alles ist im
Stream
11.
12.
13.
14.
15.
16.
17.
Verlagerung des POS
18.
Warenkorb 2.0
19.
Überwindung
20.
Dell: Ideas Crowdsourcing
/ Twitter
21.
Starbucks my Idea
22.
Apple iPhone Autocorrection
23.
Adobe (Gegenbeispiel)
24.
25.
hmm? Monitor the
Conversation
26.
Danke.
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