Millennial's in Manufacturing Presentation. Presented at the Inland Empire Manufacturing Summit on Feb. 21st, 2014. This presentation talks about the opportunities and challenges that millennials or Gen Y, presents to manufacturing and blue collar industry. By Jon Burgess of RedFusion.com

2. Who are Millennials? (Gen Y)
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Born after 1980
Tech-savvy
Confident
Connected
Independent
Self-expressive
Open to change
Pop-cultured
40 %of Millennials are of minority or racially-mixed.

3. Technology
Digital Natives
“It’s not so much that
Gen Y’s are tech savvy —
they’re tech dependent. “
- Aaron Kesher
2011 Society for Human Resources
Management Annual Conference
35+ are
Digital Immigrants

4. Education
• On pace to be the Most Educated
• In 2008 - College Enrollment Hits All-Time
High, Fueled by Community College Surge
• 89% Latino young adults say that a college
education is important, yet only 48% plan to
get a degree

5. Challenges
• Millennials need to be Unique
• Less priority on Work Ethic
• Long-term Loyalty to the same company
Pew Research Center
http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf - pg 20

6. Opportunity
• younger members focus on : the opportunity
to lead, the opportunity to learn, and the
opportunity to make a difference.
• Younger generations also want to associate
themselves with an organization that is
making a meaningful difference,

7. Belonging
Spontaneous Group Creation – Facebook, Twitter, Meetup
“The behavioral differences between a 20-year-old and 60-year-old are
age differences. However the decision to join, or not to join, an
association isn’t an age difference. It’s a generational difference…”
Younger people seek and demand a return for membership, including
tangible services, high levels of accountability, identifiable advantages,
a sense of community…
Labor Union Membership Decline (Bureau of Labor Statistics)
1982 - 20.1%
2013 - 11.3%
Manufacturing & Labor Unions should be concerned about the value
they are providing members/employees

8. Pay Expectations
2X
Young employees
expect to move up
the ladder quickly.
Pew Research Center
http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf - pg 25, 27

9. Take the Millennial Quiz
http://www.pewresearch.org/quiz/how-millennial-are-you/

10. Sources
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http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/
http://www.redfusionmedia.com/arc_managing_generation_Y_millennials.htm
http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf
http://www.pewsocialtrends.org/2009/10/29/college-enrollment-hits-all-time-high-fueled-by-community-college-surge/
http://www.pewhispanic.org/2009/10/07/latinos-and-education-explaining-the-attainment-gap/
http://www.pewresearch.org/quiz/how-millennial-are-you/
The Evolution of Member-Based Associations – Gen X and Millennials – Andy Narrai http://www.trefoilgroup.com - 11/2013
http://www.inma.org/blogs/earl/post.cfm/how-publishers-can-embrace-digital-natives-and-digital-immigrants
http://www.bls.gov/news.release/pdf/union2.pdf
Copyright 2014 – Jonathan M. Burgess MBA – RedFusion Media, Inc.
www.google.com/+jonburgess
www.twitter.com/jonburgess | www.twitter.com/redfusionmedia
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