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Online Platforms for the Co-Design
    of Alternative Urban Scenarios

    Rodrigo Hanauer; Graduate Student
    Patricia Hartmann; Graduate Student
    Paulo Reyes; Dr.
    Bruna do Nascimento Remus; M.Sc.
    Carlo Franzato; Dr.




1
Design can contribute in citizenship construction serving its collaborative
  methods and techniques, such as scenarios, which are strongly
  empowered by the use of ICT.



  The paper studies an online platform that our University is developing in
  collaboration with the Porto Alegre municipality, whose goal is to:

  develop a conversation among the citizens and the different stakeholders




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   2
UNISINOS is a university situated in São Leopoldo, a city near Porto Alegre,
in the south of Brazil. UNISINOS has recently opened a branch in Porto
Alegre to host institutional activities and special courses.




 Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   3
1.	Opening complex systems interpretation


According to Güell (2006), cities are complex systems with non-linear
dynamics and great internal variety.


In this context of complexity and uncertainty, the challenge is to find
ways to reduce the risk towards the future.




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   4
Unexpected changes happen and they demand fast
decision-making (Schwartz,1996)

• the use of scenarios built from plausible relations of cause and effect represent
   different future possibilities;

• they help the interpretation of the future and allow a strategic conversation
   between all the actors involved in the decisional process (Van Der Heijden 2009).




       This conversation could be effectively opened to outsiders during
       participative design experiences.
       => talks with external actors can aggregate original points of view and
       innovative thinking (Schwartz, 1996).


Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   5
2.	Co-design and online platforms


It becomes evident the importance of external actor’s participation
during scenario thinking, both in planning or design.


It implies aspects such as co-creation, collaboration and interactivity,
which constitute the basis for a co-design process.




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   6
After the emergence of web 2.0, the Internet is not just a
source of content to be absorbed by the receiver.

  In the co-design approach, scenarios
  elaborated together with potential users                                                       Online platforms are capable
  promote:                                                                                       of inserting users in innovation
                                                                                                 processes and tools because
• the simulation of ideas,                                                                       they:

• the collection of new suggestions,                                                             • facilitate the storage and the
                                                                                                 intelligent use of information;
• the creation of a shared image about
                                                                                                 • create a structured model to
  the future and                                                                                 promote interaction and
                                                                                                 generating innovation (Rizzo,
• the change of mental models.                                                                   2009).




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO                        7
3.	Research Method


In order to foster a deeper comprehension about how we
can innovate the way people interact with each other and
with the city, using a co-design approach and web 2.0
tools, such as online platforms, we studied the case of
PortoAlegre.cc project.




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   8
The case is successively discussed by using the following criteria:


 •
      Scenario construction: building scenarios as a strategy to deal
 with complex systems with a certain degree of risks and
 unpredictability and to develop participatory processes;


 •
      Co-creation and co-design: designing with the user to create
 shared values and to facilitating the projecting dimension of design;


 •
      Web 2.0: open and online platforms that promote interaction and
 to facilitate the storage and the intelligent use of this information.




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   9
4.	The PortoAlegre.cc case


UNISINOS, Porto Alegre City Hall and Lung got together to create the
PortoAlegre.cc project, that would bring impact to the scale of the city and not only
to a specific sight, in which industry, university and government are articulated to
reach a common goal.




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   10
The main interface of PortoAlegre.cc is an online
platform that allows discussion about the history,         Concept of “Wikicity”
          reality and the future of specific territories.
                                                                                   11
The causes can be critical comments, suggestions        Any user can post a “cause”,
      or ideas about specific aspects of Porto Alegre,
 registered and promoted through photos, interviews,    geolocated in the Porto Alegre
                                    films and others.    map by pins.
                                                                                         12
The ways of contact and exchange offered by the project are   To engage users and stimulate
fundamentally based on the online interface of the platform,
  connected to a cause blog and amplified through two social    interaction teasers are shared
                         networks: Facebook and Twitter.       daily in the social networks.
                                                                                                13
Think about the causes in the best way possible to solve
urban problems and generating visibility for the ideas.

                                                                                 Face-to-face meetings are scheduled
     The core of the project is the                                              and they count with the presence of
     logic of:
                                                                                 Lung and volunteers, who have enrolled
     • listening to the city,                                                    in the site to join PortoAlegre.cc.
     • generating ideas and
                                                                                 PortoAlegre.cc is a project that keeps
     • co-creating an even better city.                                          growing and is still being updated to
                                                                                 obtain even more significant results than
                                                                                 the ones already obtained.




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO                14
5.	Case discussion


In the case of PortoAlegre.cc, unpredictability is a constant feature
since the project is built by different actors and is only able to happen
when citizens, who cannot be controlled, are an effective part of it.




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   15
The urban environment that is born from such experiences
stimulates individual and social well-being (Manzini 2003).

• When the actors actively interact by negotiating rights and benefits, a sense of
   responsibility for the urban dynamics they helped to build is acquired (Santos 1988).

• This is a self-determined society where government-leading actions are in line
   with what the community itself projects as a destination.




       On the other hand, it becomes difficult to determine a collective desire in
       which the decisions taken should be welcomed as the highest and best
       expression of each individual’s willingness to change.



Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   16
PortoAlegre.cc is a scenario that all active
       organizations in the city could employ to practice
       scenario thinking and design.




       Such set of organizers’ stimuli and users’ posts and
       replies constitutes an organic vision of the different
       instances that the project is suggesting in order to
       change the city and help it reach a better future.




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   17
Online platform usage is appropriate to the
       context in which the project aims at working, as it
       generates agility in the process and makes it easier
       for the participants to engage.



       It is necessary to have in mind that Brazil and its cities
       are growing in a fast and continuous pace, making it
       difficult to follow such growth dynamic.




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   18
Co-creation is part of the soul of PortoAlegre.cc.




       This is a leadership that listens, learns, adapts itself and
       does not lead the creative process, but encourages it.




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   19
6.	Final Considerations
The participation of local actors in this process creates a social capital, generating a
discussion channel that reveals values and the true identity of the city (Güell 2006).


Finally, our study of PortoAlegre.cc shows that the knowledge and competences that design
is developing on more collaborative and interactive processes, such as scenario building and
co-design, can stimulate advanced interactions between stakeholders and citizens.




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   20
www.redesdeprojeto.com

Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   21
Thank you!

Patricia Hartmann
patricia@design4sense.com


Paulo Reyes
reyes@unisinos.br




Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO   22

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Online plataforms for the co design of alternative urban scenarios

  • 1. Online Platforms for the Co-Design of Alternative Urban Scenarios Rodrigo Hanauer; Graduate Student Patricia Hartmann; Graduate Student Paulo Reyes; Dr. Bruna do Nascimento Remus; M.Sc. Carlo Franzato; Dr. 1
  • 2. Design can contribute in citizenship construction serving its collaborative methods and techniques, such as scenarios, which are strongly empowered by the use of ICT. The paper studies an online platform that our University is developing in collaboration with the Porto Alegre municipality, whose goal is to: develop a conversation among the citizens and the different stakeholders Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 2
  • 3. UNISINOS is a university situated in São Leopoldo, a city near Porto Alegre, in the south of Brazil. UNISINOS has recently opened a branch in Porto Alegre to host institutional activities and special courses. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 3
  • 4. 1. Opening complex systems interpretation According to Güell (2006), cities are complex systems with non-linear dynamics and great internal variety. In this context of complexity and uncertainty, the challenge is to find ways to reduce the risk towards the future. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 4
  • 5. Unexpected changes happen and they demand fast decision-making (Schwartz,1996) • the use of scenarios built from plausible relations of cause and effect represent different future possibilities; • they help the interpretation of the future and allow a strategic conversation between all the actors involved in the decisional process (Van Der Heijden 2009). This conversation could be effectively opened to outsiders during participative design experiences. => talks with external actors can aggregate original points of view and innovative thinking (Schwartz, 1996). Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 5
  • 6. 2. Co-design and online platforms It becomes evident the importance of external actor’s participation during scenario thinking, both in planning or design. It implies aspects such as co-creation, collaboration and interactivity, which constitute the basis for a co-design process. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 6
  • 7. After the emergence of web 2.0, the Internet is not just a source of content to be absorbed by the receiver. In the co-design approach, scenarios elaborated together with potential users Online platforms are capable promote: of inserting users in innovation processes and tools because • the simulation of ideas, they: • the collection of new suggestions, • facilitate the storage and the intelligent use of information; • the creation of a shared image about • create a structured model to the future and promote interaction and generating innovation (Rizzo, • the change of mental models. 2009). Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 7
  • 8. 3. Research Method In order to foster a deeper comprehension about how we can innovate the way people interact with each other and with the city, using a co-design approach and web 2.0 tools, such as online platforms, we studied the case of PortoAlegre.cc project. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 8
  • 9. The case is successively discussed by using the following criteria: • Scenario construction: building scenarios as a strategy to deal with complex systems with a certain degree of risks and unpredictability and to develop participatory processes; • Co-creation and co-design: designing with the user to create shared values and to facilitating the projecting dimension of design; • Web 2.0: open and online platforms that promote interaction and to facilitate the storage and the intelligent use of this information. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 9
  • 10. 4. The PortoAlegre.cc case UNISINOS, Porto Alegre City Hall and Lung got together to create the PortoAlegre.cc project, that would bring impact to the scale of the city and not only to a specific sight, in which industry, university and government are articulated to reach a common goal. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 10
  • 11. The main interface of PortoAlegre.cc is an online platform that allows discussion about the history, Concept of “Wikicity” reality and the future of specific territories. 11
  • 12. The causes can be critical comments, suggestions Any user can post a “cause”, or ideas about specific aspects of Porto Alegre, registered and promoted through photos, interviews, geolocated in the Porto Alegre films and others. map by pins. 12
  • 13. The ways of contact and exchange offered by the project are To engage users and stimulate fundamentally based on the online interface of the platform, connected to a cause blog and amplified through two social interaction teasers are shared networks: Facebook and Twitter. daily in the social networks. 13
  • 14. Think about the causes in the best way possible to solve urban problems and generating visibility for the ideas. Face-to-face meetings are scheduled The core of the project is the and they count with the presence of logic of: Lung and volunteers, who have enrolled • listening to the city, in the site to join PortoAlegre.cc. • generating ideas and PortoAlegre.cc is a project that keeps • co-creating an even better city. growing and is still being updated to obtain even more significant results than the ones already obtained. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 14
  • 15. 5. Case discussion In the case of PortoAlegre.cc, unpredictability is a constant feature since the project is built by different actors and is only able to happen when citizens, who cannot be controlled, are an effective part of it. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 15
  • 16. The urban environment that is born from such experiences stimulates individual and social well-being (Manzini 2003). • When the actors actively interact by negotiating rights and benefits, a sense of responsibility for the urban dynamics they helped to build is acquired (Santos 1988). • This is a self-determined society where government-leading actions are in line with what the community itself projects as a destination. On the other hand, it becomes difficult to determine a collective desire in which the decisions taken should be welcomed as the highest and best expression of each individual’s willingness to change. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 16
  • 17. PortoAlegre.cc is a scenario that all active organizations in the city could employ to practice scenario thinking and design. Such set of organizers’ stimuli and users’ posts and replies constitutes an organic vision of the different instances that the project is suggesting in order to change the city and help it reach a better future. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 17
  • 18. Online platform usage is appropriate to the context in which the project aims at working, as it generates agility in the process and makes it easier for the participants to engage. It is necessary to have in mind that Brazil and its cities are growing in a fast and continuous pace, making it difficult to follow such growth dynamic. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 18
  • 19. Co-creation is part of the soul of PortoAlegre.cc. This is a leadership that listens, learns, adapts itself and does not lead the creative process, but encourages it. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 19
  • 20. 6. Final Considerations The participation of local actors in this process creates a social capital, generating a discussion channel that reveals values and the true identity of the city (Güell 2006). Finally, our study of PortoAlegre.cc shows that the knowledge and competences that design is developing on more collaborative and interactive processes, such as scenario building and co-design, can stimulate advanced interactions between stakeholders and citizens. Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 20
  • 21. www.redesdeprojeto.com Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 21
  • 22. Thank you! Patricia Hartmann patricia@design4sense.com Paulo Reyes reyes@unisinos.br Online Platforms for the Co-Design of Alternative Urban Scenarios. HANAUER; HARTMANN; REYES; REMUS; FRANZATO 22