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Horizon Projects Workshop Professor Klinkowstein Digital Design (A-Young Lee) Semester-long assignment for Digital Design: Create a “Brand Platform” for a  not-yet-existing product or service.
Horizon Projects Workshop Professor Klinkowstein Digital Design (A-Young Lee)  A Brand Platform is a tool for using  words, colors, textures,  sounds, animations, stylized images and social media to develop new ideas for products and services and a first draft to the character and marketing of these  products or services.
Horizon Projects Workshop Professor Klinkowstein Digital Design (A-Young Lee) Assignment : Create the Brand Platform beginning  with a quote chosen from  “ Tomorrow Now: Envisioning the Next  50 Years”, by Bruce Sterling.
Horizon Projects Workshop Digital Design (A-Young Lee) Then, create the following: *Theme derived from book quote *Colors/textures (photo) palette  *Soundtrack from found and recorded sources *Stop-motion video about product functionality *Animatic video from stills about product character *Facebook group page Professor Klinkowstein
Horizon Projects Workshop Book Quote: “ Blobjects carry the flag in a world whose manifest destiny is 'organic behavior in a technological matrix.’ Computer-aided design and injection molding allow them to assume any form. They get their organic forms directly from us: from mimicking  human flesh.” Professor Klinkowstein Quote Theme  Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Digital Design (A-Young Lee) Quote Theme  Colors  Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Theme: Blobjects flourish. Quote Theme   Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme   Colors  Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Horizon Projects Workshop Quote Theme  Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme  Colors   Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Quote Theme  Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Soundtrack: Summer Field.mp3 Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme  Colors  Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Quote Theme  Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme  Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video Quote Theme  Colors  Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Quote Theme  Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video Purpose / Tagline: Flourish. Connect. Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme  Colors  Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
Quote Theme  Colors  Soundtrack Stop Motion Product / Tagline Animatic Video Professor Klinkowstein Digital Design (A-Young Lee) Social Media
Quote Theme  Colors  Soundtrack Stop Motion Product / Tagline Animatic Video Professor Klinkowstein Digital Design (A-Young Lee) Social Media

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Ari Des622 Final

  • 1. Horizon Projects Workshop Professor Klinkowstein Digital Design (A-Young Lee) Semester-long assignment for Digital Design: Create a “Brand Platform” for a not-yet-existing product or service.
  • 2. Horizon Projects Workshop Professor Klinkowstein Digital Design (A-Young Lee) A Brand Platform is a tool for using words, colors, textures, sounds, animations, stylized images and social media to develop new ideas for products and services and a first draft to the character and marketing of these products or services.
  • 3. Horizon Projects Workshop Professor Klinkowstein Digital Design (A-Young Lee) Assignment : Create the Brand Platform beginning with a quote chosen from “ Tomorrow Now: Envisioning the Next 50 Years”, by Bruce Sterling.
  • 4. Horizon Projects Workshop Digital Design (A-Young Lee) Then, create the following: *Theme derived from book quote *Colors/textures (photo) palette *Soundtrack from found and recorded sources *Stop-motion video about product functionality *Animatic video from stills about product character *Facebook group page Professor Klinkowstein
  • 5. Horizon Projects Workshop Book Quote: “ Blobjects carry the flag in a world whose manifest destiny is 'organic behavior in a technological matrix.’ Computer-aided design and injection molding allow them to assume any form. They get their organic forms directly from us: from mimicking human flesh.” Professor Klinkowstein Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Digital Design (A-Young Lee) Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  • 6. Theme: Blobjects flourish. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  • 7. Horizon Projects Workshop Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  • 8. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Soundtrack: Summer Field.mp3 Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  • 9. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  • 10. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video Purpose / Tagline: Flourish. Connect. Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  • 11. Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Professor Klinkowstein Digital Design (A-Young Lee) Social Media
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