12. Page layout clear visual hierarchy break pages into clearly defined areas make it obvious what’s clickable keep down the noise
13. Usability testing Usability testing helps you find out how well your website is working.
14. Doing a usability test You carry out a usability test by: watching and listening as one user at a time responds to your site tries to find specific information tries to accomplish specific tasks with the website recording the results discussing results with your web team making changes accordingly testing again!
15. What Steve Krug knows: If you want a great site, you’ve got to test. Testing one user is 100 percent better than testing none. Testing one user early in the project is better than testing 50 near the end. The importance of recruiting representative users is overrated. The point of testing is not to prove or disprove something. It’s to inform your judgement. Testing is an iterative process. Nothing beats a live audience reaction.
16. How many users to test? Krug advises 3 or 4 will pick up nearly all of the most significant problems
17. Who to recruit? ‘it doesn’t much matter who you test’ as: We’re all beginners under the skin. It’s usually not a good idea to design a site so that only our target audience can use it. Experts are rarely insulted by something that is clear enough for beginners.
