XV Coloquio 2009 / Catalogo en linea OPAC: diseños con usuarios en mente
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Ponencia de Jose Antonio Yañez
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XV Coloquio 2009 / Catalogo en linea OPAC: diseños con usuarios en mente
- 1. José Antonio Yáñez Director (México) Catálogos En-línea: Diseñando con los Usuarios en Mente FIL Coloquio Dic., 2009
- 12. Wikipedia en inglés ( mercadotecnia ) : “ Persona” ; son personajes ficticios creados para representar diferentes tipos de usuarios con un segmento demográfico que puede usar un sitio Web o un producto. “ Personas” son útiles para considerar los objetivos, deseos y limitaciones de los usuarios para ayudarnos en la toma de decisiones acerca del producto como sus funciones, interacciones y diseño. “ Persona” entonces; ayudará a lo equipos a enfocarse en el dise ño de un catálogo en línea para un tipo específico de usuario, en vez de diseñar un catálogo en línea para cualquier usuario (Lo que significaria diseñado para un usuario inexistente). Desarrollando una “persona” para los catalogos en línea
- 13. ¿Quién(es) estan usando WorldCat.org?
- 14. ¿Qué tipo de estudiantes son estos?
- 15. ¿Qué tipo de investigación? 80% conocen el item que buscan
- 16. ¿Qué tipo de item? 74% investiga libros Libro Artículo DVD CD
- 17. Visitantes Unicos a WorldCat.org ¡De México solamente! De la región A. L. y C., total Ene - Agosto: 287,288 Estados más activos: D.F., Nuevo León, Jalisco y Puebla Enero Feb Marzo Abril Mayo Junio Julio Agosto 63,165 72,082 86,833 49,578 57,099 68,299 42,505 71,646
- 21. Metodología y datos demográficos de investigación
- 23. ¿Qué aprendimos? Resultados Grupo de Enfoque al usuario final Búsqueda casual Pre-grado Estudiantes Usuario-listas creadas no útiles. Usuario-Listas creadas útiles. Usuario-listas creadas no útiles. Mentalidad “Comprador”: Aun cuando muestra lo que no se puede conseguir. Usuarios- estudios y grados utiles contribuidos Reseñas y jerarquizaciones son útiles si tienen autoridad. Preferencia fuerte por cubiertas
- 25. ¿Que apredimos? Sugerencias encuestas “ Pop-up” Cambios para ayudar a identificar un Item? End users (n=7535)
- 27. Qué aprendimos? Percepción de bibliotecarios vs. usuarios finales Realces recomendados a WorldCat
- 28. Qué aprendimos? Percepción de bibliotecarios Vs. usuarios finales (2) Realces recomendados a WorldCat
Notas del editor
- Mention Arnold’s presentation at ALA in Chicago.
- On our team at OCLC, we consider the UX team composed of several roles: User researchers, Interaction designers, Information architects, and User Interface Designers.
- One of the first steps in designing the user experience of worldcat.org and worldcat local, is understanding who is actually using the site. Over the past few decades, we have conducted several different types of user research in order to gain more understanding about who is using our products, the kind of environment they are in while using it, what their goals are, and what kinds of usability issues they run into while using our sites. The most essential aspect of gathering user research is, in fact, talking to the user and seeing them first hand use our products or a similar product. At OCLC, the most common form of gathering this information is through usability studies. These are 1:1 sessions, usually lasting about an hour and a half, with participants who are representative of the people who are using our sites. There are two kinds of usability testing we perform: formative and summative. Formative testing is what we consider ‘concept testing’. We do formative testing when we want to discover usability issues with a design or concept before we install it into our production site. Summative testing is probably the most common type of testing we do, however. Summative testing is performed to uncover or learn more about usability issues with our site after it is already in production. For worldcat.org, we conduct most of our usability tests in house, bringing the participant to our OCLC usability lab. For worldcat local, we tend to do more remote testing, where the participant is at their local library or at their home. Especially for WorldCat Local, the remote testing tends to give us the best view of how the user is experiencing our site in their normal environment, authenticated or unauthenticated to their library, which may be very different than how they experience it in our usability lab. We’ve actually been really pleased with how well remote testing has worked out for us at a relatively inexpensive cost. I will talk in more detail about the tests that have been completed at worldcat local pilot institutions and some of the interesting results we’ve discovered in a few minutes The other methods mentioned in this slide are used by us less frequently than the usability testing I just discussed. User surveys have been used on our site in the past to collect a large sample of information to gather marketing data and sometimes to gather information that we were not able to gather from the small pool of usability tests. Currently on WorldCat.org, we have a Foresee survey that pops up for anyone on the site. For user research purposes, we have analyzed the data submitted from patrons and non-affiliated users, and we’ve used that information to make some decisions on our detailed record redesign in April of 2009. We also conduct Survey Monkey surveys on the worldcat local pilot sites while they are in pilot in order to gather feedback from the users on how they feel the WorldCat Local site compares to their existing experience in the online library catalog. Focus groups are usually conducted by our marketing teams to gather information from customers about our services and products. Our usability staff typically does not use focus groups to gather information about the usability of our site, but we may use focus groups to get a better understanding of who the user is, what kind of tools they are currently using, and what kinds of features/functionality on our site would be valuable to them. When we conduct Contextual Interviews (Inquiry), we travel on site to where the user is and sit with them while they perform their work in their own environment. We use contextual interviews to learn about the user’s environment, their current workflow using their existing applications and tools, and what tasks and goals they have through out their day trying to get work done. Card sorts are used less frequently at OCLC, but they’ve been used in the past to understand how people group and organize information in their mind. The activity usually involves having the user arrange cards with words on them in piles to create their own information hierarchy. We may use card sorting data to determine which links should appear under which menus in navigation or which data elements should appear in which sections of the page. In the next few slides, I’m going to focus mostly on the usability testing & research that has been done over the past two years in particular on WorldCat.org and mostly WorldCat Local.