Mais conteúdo relacionado Semelhante a Positioning That Worx (20) Positioning That Worx2. Agenda Why Positioning Matters It’s Not About You Anymore The Most Important Marketing Question The Positioning Matrix Spinning the Threads Tying up Loose Ends Summary 4. Every Position is Unique Forget the one-size-fits-all positioning methods. They don’t work. Think art, not science! 5. It’s Not About YOU Anymore Web 2.0 changed everything. Vendors blew it. 10 Second Rule in play. 8. Your Positioning Pivot Points Market Customers you serve Company Expertise you bring Solutions Value you offer 9. Pivot Point #1: Your Market Think Customers Focus Share your Vision Leverage Expertise to Educate 10. Pivot Point #2: Your Company Think Beyond Products Focus Expertise, Leadership Quantitative Evidence Leverage 3rd Parties 11. Pivot Point #3: Your Solutions Think So What? Focus Value Leverage Customer Evidence 12. Spinning the Threads Every situation has a story. Match your Pivot Add Evidence Color, Sparkle, Credibility Focus on Your Audience! 13. Tying up the Loose Ends Test outside Train your storytellers Nothing lasts forever Evolve! 14. In Summary Remember It’s Not About You! Ask ‘So What?’ Always Weave a story! Be Compelling Let others speak for you!