Analysis of the timings of press release distribution based on a sample of over 50,000 releases indexed by PRFilter, the PR relevance engine from RealWire
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PRFilter Press Release Timing Analysis March 2011
1. When are the most popular times to send out a press release? March 2011
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3. 31.0 times more releases were sent ‘on the hour’ than in the least popular minute during an hour (57th minute)
4. 13:00 UK time (GMT/BST) was the most popular single minute to send a release with 5.5 per cent of releases sent between 13:00-13.01
5. The top 5 single minutes of the day accounted for 16.7 per cent of all releases sent
6. 13:00-14.00 UK time (GMT/BST) was the most popular hour to send a release with 13.7 per cent sent
7. 49.6 per cent of releases were sent between 12:00 and 17:00 (GMT/BST)*Timings based on those stated in release source header This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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9. 24.4 times more releases were sent ‘on the hour’ than in the least popular minute during an hour (5th minute)
10. 15:00 UK time (GMT/BST) was the most popular single minute to send a release with 2.2 per cent of releases sent between 15:00-15.01
11. The top 5 single minutes of the day accounted for 10.0 per cent of all releases sent
12. 15:00-16.00 UK time (GMT/BST) was the most popular hour to send a release with 11.0 per cent sent
13. 47.6 per cent of releases were sent between 12:00 and 17:00 (GMT/BST)*Timings based on those stated in release source header This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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15. Is the release of UK originating announcements affected by US media timings? – The similar concentration of both the UK and Global samples between 12.00-17.00 despite the Global sample including a very high proportion of US releases suggests many UK announcements may be held until the US media is awake.*Timings based on those stated in release source header This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
16. Timing of distribution – Global sample This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
17. Timing of distribution – UK originating sample This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
18. Minute analysis – Global sample Shows the percentage of releases that were timed across March 2011 in a particular minute in each hour of the day i.e. 00.00-00.01, 01.00-01.01, 02.00-02.01 etc all represent the 1st minute of an hour; 00.01-00.02, 01.01-01.02, 02.01-02.02 etc all represent the 2nd minute and so on. This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
19. Minute analysis – UK originating sample Shows the percentage of releases that were timed across March 2011 in a particular minute in each hour of the day i.e. 00.00-00.01, 01.00-01.01, 02.00-02.01 etc all represent the 1st minute of an hour; 00.01-00.02, 01.01-01.02, 02.01-02.02 etc all represent the 2nd minute and so on. This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.