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online pr Its all about  Relevance
Advertising v PR Advertiser “ I’m great go out with me!” PR “ He’s great go out with him!”
the online media
the online media
the online media
the online media
the online media
the online media
the online media
the online media
the online media
cautionary tales
community approach
irrelevance = pollution
Image from http://customersrock.files.wordpress.com/2007/03/listening.jpg ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],listen
Image from http://www.adventureactive.com/ ,[object Object],[object Object],[object Object],[object Object],be authentic
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],give
Image from http://www.gapingvoid.com/Moveable_Type/archives/004562.html ,[object Object],respond
stay in the conversation
don’t – treat as a channel
[object Object],[object Object],don’t – spam
[object Object],[object Object],[object Object],don’t forget visibility
don’t ignore
thanks Adam Parker, CEO email  [email_address] blog  www.showmenumbers.com twitter  @AdParker mobile  07810 837193

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Online PR Its All About Relevance