The Web Is Your Oyster
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Presented at Bradford College on Tuesday 20th October, 2009
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The Web Is Your Oyster
- 1. Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address] “ The Web Is Your Oyster” Making Online Marketing Work for You
- 3. www.realfresh.tv A Little Bit About Me
- 6. www.realfresh.tv … Multi Platform Content It’s all about
- 9. www.realfresh.tv Using Social Media for Marketing
- 11. “ Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”. www.realfresh.tv
- 13. “ I Want Me Mum!” www.realfresh.tv
- 14. Hang on, it’s actually... www.realfresh.tv
- 15. ...a lot simpler... www.realfresh.tv
- 16. ...a lot simpler... www.realfresh.tv
- 17. “ Social media supports the human need for social interaction , using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)”. www.realfresh.tv
- 19. Social media is... www.realfresh.tv
- 21. www.realfresh.tv
- 23. Why is it important? www.realfresh.tv
- 24. How many people were on Facebook in the UK last month? www.realfresh.tv
- 25. 18 million! This figure grows by 25% every three months. www.realfresh.tv
- 26. 80% of the UK online population visited an online social networking site in May. www.realfresh.tv
- 27. That’s 4 out 5 people over 15 with an internet connection. www.realfresh.tv
- 28. That’s 4 out 5 people over 15 with an internet connection. www.realfresh.tv
- 29. Only around half of the UK even regularly glance at a national newspaper. Stats from Arts Professional October 2009 Issue 200 www.realfresh.tv
- 30. www.realfresh.tv
- 31. ABCs of Social Media www.realfresh.tv
- 32. Follow these and you can’t go wrong... www.realfresh.tv
- 33. A: About You www.realfresh.tv
- 35. B: Blog... later www.realfresh.tv
- 37. C: Communicate www.realfresh.tv
- 39. Starting a Facebook page for your work is...a good start. www.realfresh.tv
- 41. Some Case Studies www.realfresh.tv
- 43. Demand it! www.realfresh.tv 1: Paranormal Movie
- 44. Results: 1 million people will have seen it before national release in the US due to ‘social media’ marketing. www.realfresh.tv 1: Paranormal Movie
- 45. Other facts: Israeli filmmaker Oren Peli made Paranormal Activity for $15,000. www.realfresh.tv 1: Paranormal Movie
- 46. Huge profits: Through social media marketing it made $7 million from 144 cinemas over a weekend. www.realfresh.tv 1: Paranormal Movie
- 49. www.realfresh.tv 2: Gill Lee Smith
- 51. www.realfresh.tv 2: Gill Lee Smith
- 52. www.realfresh.tv 2: Gill Lee Smith
- 55. www.realfresh.tv 3: Platform58.com
- 56. www.realfresh.tv 3: Platform58.com
- 57. www.realfresh.tv 3: Platform58.com
- 60. www.realfresh.tv 3: Platform58.com
- 63. One last thing... www.realfresh.tv
- 65. 3 Things You Must Do www.realfresh.tv
- 66. 1: 1 st Listen (then converse) www.realfresh.tv
- 67. 2: “2” Do List (Make one) www.realfresh.tv
- 69. A Quote from Twitter: www.realfresh.tv
- 70. “ The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler posted by: @boris ( http://twitter.com/boris ) www.realfresh.tv
- 72. Thank You! http://twitter.com/realfreshtv @realfreshtv www.realfresh.tv
- 73. Credits www.realfresh.tv Wikipedia Logo http://ccrjustice.org/files/images/wikipedia-logo.png Social Media Hand Up http://rudhrakssh.files.wordpress.com/2009/09/social-media-marketing-in-india-indian-social-media-social-media-pr-online-pr-social-media-professional-crisis-pr.jpg Social Media http://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg I'm an absolute beginner http://www.flickr.com/photos/horselatitudes/2973095769/ ABC_Godfrey_Crosby_Como http://www.flickr.com/photos/22195069@N03/2404378946/ i'll be your whatever you want http://www.flickr.com/photos/theoperamafia/2424626206/ Megaphone http://www.flickr.com/photos/lukedaduke/482643891/ The Computer Demands A Blog http://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif Church Times Blog http://www.churchtimes.co.uk/52385
- 74. Credits www.realfresh.tv Who's The Dick Writing Comments On My Blog http://www.flickr.com/photos/laughingsquid/108474388/ Scott Beale / Laughing Squid Color Addict http://www.flickr.com/photos/rideracelive/2993433094/ 032/365 "Are You Listening?" http://www.flickr.com/photos/elgraceann/2769081919/ The Hand Work Press Logo http://www.flickr.com/photos/mattborghi/339965705/ Social Media Bandwagon http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg Facebook images http://3.bp.blogspot.com/_3nOyb31VLHc/SUzuxE-og3I/AAAAAAAAAC4/SqfI9s1j_p8/s400/facebook_logo_withpage.gif http://cw.nacva.com/promotionimages/facebook_logo.jpg Social networking sites http://www.icis.com/blogs/icis-chemicals-confidential/teens-social-networking.jpg I can haz cheezburger http://icanhascheezburger.files.wordpress.com/2007/06/i-m-in-ur-internet-cloging-ur-tubes.jpg
- 75. Credits www.realfresh.tv Social networking http://forum.belmont.edu/business/Social%20Networking%20Image.jpg Internet connection http://www.salisbury-garage.co.uk/wp-content/uploads/2008/05/internet.png Newspaper reader http://www.smart-distribution.co.uk/productnews/index_files/reading-the-newspaper.jpg Twitter http://www.depts.ttu.edu/hs/careers/images/Twitter-Logo.png