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Wellness
Programs
Sample
Successful Wellness
Marketing (2 of 5)
 Marketing
– Stages of Buyer Readiness
www.readysetpresent.com Page 2
Definition
 Wellness:
– The state of being in good
emotional, physical and mental
health.
www.readysetpresent.com Page 3
Costs of Health Conditions (1 of 3)
 44% of non-institutionalized
Americans have chronic health
conditions.
 These people account for 78% of
health care costs in the United
States.
 Obesity costs the United States
economy approximately $117 billion
per year.
www.readysetpresent.com Page 4
Adapted
From:
“Benefits,” by
Dr. Jeanne
Michalski
Benefits of Wellness
Programs (2 of 5)
 Tangible Benefits:
– Increased productivity
– Reduced worker’s compensation
– Reduced absenteeism
– Increased employee retention
• Lower turnover: reduced costs
from recruiting and training new
employees
www.readysetpresent.com Page 5
Health Benefits (1 of 6)
 Wellness programs can benefit
employees by helping them to:
– Improve the cardiovascular system.
– Maintain muscle tone.
– Develop strength and endurance.
– Improve muscular flexibility.
www.readysetpresent.com Page 6
Important Components (1 of 4)
 Employee assessments: Determine
employee health.
 Health screenings: Detect and treat
health issues in a timely fashion.
 Self-help materials and programs:
Help employees help themselves
through educational materials and
programs.
www.readysetpresent.com Page 7
Health Risk Assessments
(HRA’s) (1 of 4)
 HRA’s are used to identify health
risks in the workplace.
 They identify problems to establish
programs for improvement.
 They identify lifestyle practices and
their risk factors.
www.readysetpresent.com Page 8
HIPAA (3 of 8)
 HIPAA also prohibits group health
plans from charging “similarly
situated individuals” different
premiums, contributions,
deductibles, or co-payments.
 An exception exists to allow plans to
offer wellness programs.
www.readysetpresent.com Page 9
Adapted
From:
“Benefits,” by
Dr. Jeanne
Michalski
GINA (2 of 3)
 GINA prohibits the use of genetic
information in health insurance and
employment.
 It also prohibits group health plans
and health insurers from denying
coverage or charging higher
premiums based solely on genetic
predisposition to developing a
disease in the future.
www.readysetpresent.com Page 10
Successful Wellness
Marketing (1 of 5)
 Marketing
– Provide what people want in the manner
they’d like to receive it in.
– The Four P’s
• Product: What is it you’re exactly
trying to promote?
• Price: How much is this going to
cost?
• Place: What groups are you trying to
reach?
• Promotion: What method will you
use to reach them?
www.readysetpresent.com Page 11
Download “Wellness Programs”
PowerPoint presentation
at ReadySetPresent.com
Slides include: 3 points on creating awareness, 13 points on costs of
health conditions, 7 points on work and health, 8 reasons to develop a
wellness program, 5 slides detailing the benefits of a wellness
program, 6 slides on health benefits, 4 slides on the components for a
successful wellness program, 10 considerations when implementing
the program, 5 slides covering employee interest surveys and 4 slides
on organizational health surveys, 4 slides on Health Risk assessments
(HRA), 8 slides on HIPAA, 5 points on GINA, 8 points on health
education and environmental health, disease and illness prevention, 5
points on healthy workplace behaviors, 11 slides on marketing
wellness programs (budgets, timelines, stages, incentives and
support), 6 slides on wellness programs in small companies, 5 slides
on popular wellness program concentrations, Tips for ensuring
longevity and 4 slides on program evaluation, 7 slides covering sample
wellness program ideas and much more.
Royalty Free - Use Them Over and Over Again.
Now: more content, graphics, and diagrams
www.readysetpresent.com Page 12

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Wellness Program

  • 2. Successful Wellness Marketing (2 of 5)  Marketing – Stages of Buyer Readiness www.readysetpresent.com Page 2
  • 3. Definition  Wellness: – The state of being in good emotional, physical and mental health. www.readysetpresent.com Page 3
  • 4. Costs of Health Conditions (1 of 3)  44% of non-institutionalized Americans have chronic health conditions.  These people account for 78% of health care costs in the United States.  Obesity costs the United States economy approximately $117 billion per year. www.readysetpresent.com Page 4 Adapted From: “Benefits,” by Dr. Jeanne Michalski
  • 5. Benefits of Wellness Programs (2 of 5)  Tangible Benefits: – Increased productivity – Reduced worker’s compensation – Reduced absenteeism – Increased employee retention • Lower turnover: reduced costs from recruiting and training new employees www.readysetpresent.com Page 5
  • 6. Health Benefits (1 of 6)  Wellness programs can benefit employees by helping them to: – Improve the cardiovascular system. – Maintain muscle tone. – Develop strength and endurance. – Improve muscular flexibility. www.readysetpresent.com Page 6
  • 7. Important Components (1 of 4)  Employee assessments: Determine employee health.  Health screenings: Detect and treat health issues in a timely fashion.  Self-help materials and programs: Help employees help themselves through educational materials and programs. www.readysetpresent.com Page 7
  • 8. Health Risk Assessments (HRA’s) (1 of 4)  HRA’s are used to identify health risks in the workplace.  They identify problems to establish programs for improvement.  They identify lifestyle practices and their risk factors. www.readysetpresent.com Page 8
  • 9. HIPAA (3 of 8)  HIPAA also prohibits group health plans from charging “similarly situated individuals” different premiums, contributions, deductibles, or co-payments.  An exception exists to allow plans to offer wellness programs. www.readysetpresent.com Page 9 Adapted From: “Benefits,” by Dr. Jeanne Michalski
  • 10. GINA (2 of 3)  GINA prohibits the use of genetic information in health insurance and employment.  It also prohibits group health plans and health insurers from denying coverage or charging higher premiums based solely on genetic predisposition to developing a disease in the future. www.readysetpresent.com Page 10
  • 11. Successful Wellness Marketing (1 of 5)  Marketing – Provide what people want in the manner they’d like to receive it in. – The Four P’s • Product: What is it you’re exactly trying to promote? • Price: How much is this going to cost? • Place: What groups are you trying to reach? • Promotion: What method will you use to reach them? www.readysetpresent.com Page 11
  • 12. Download “Wellness Programs” PowerPoint presentation at ReadySetPresent.com Slides include: 3 points on creating awareness, 13 points on costs of health conditions, 7 points on work and health, 8 reasons to develop a wellness program, 5 slides detailing the benefits of a wellness program, 6 slides on health benefits, 4 slides on the components for a successful wellness program, 10 considerations when implementing the program, 5 slides covering employee interest surveys and 4 slides on organizational health surveys, 4 slides on Health Risk assessments (HRA), 8 slides on HIPAA, 5 points on GINA, 8 points on health education and environmental health, disease and illness prevention, 5 points on healthy workplace behaviors, 11 slides on marketing wellness programs (budgets, timelines, stages, incentives and support), 6 slides on wellness programs in small companies, 5 slides on popular wellness program concentrations, Tips for ensuring longevity and 4 slides on program evaluation, 7 slides covering sample wellness program ideas and much more. Royalty Free - Use Them Over and Over Again. Now: more content, graphics, and diagrams www.readysetpresent.com Page 12