4. MOBILE COMMERCE IN AUSTRALIA
Where are we now?
• Internet enabled phones now account for 65% of
the total handset market in Australia
• $155 million mCommerce revenue (2010)
– Amazon mCommerce revenue > $1 bn
– eBay > $2 bn
• Global mCommerce revenue expected to 4x in
next four years
5. MOBILE COMMERCE IN AUSTRALIA
Where are we now?
Retailer eCommerce Mobile site iPhone App mCommerce
Catch of the Day ✔ ✔
DealsDirect ✔ ✔ ✔
Big W ✔
Dick Smith ✔
JB Hi-Fi ✔ ✔
BrandsExclusive ✔ ✔ ✔
OzSale ✔
EB Games Australia ✔
Crazy Sales ✔
Harvey Norman Big Buys ✔
Myer MyFind ✔
Top 10 Australian Online Retailers: SmartCompany
9. MOBILE COMMERCE IN AUSTRALIA
Where will growth come from?
• Growth in handset adoption & usage
• Improved network speeds
• New Mobile Payments handling
– Now: PayPal Mobile Express Checkout
– Soon: Amazon, Visa, Facebook, Google, Apple?
• Competitive pressure
13. SOCIAL MEDIA & RETAIL
Defining the strategy
• What is natural behaviour for your customers?
• What role can your brand have in a community?
– Hint: it doesn’t have to be your products!
• If you’re building a community – where does it
belong?
• What is the long-term vision?
17. DIGITAL EXPERIENCES
Inspiring new hardware = new experiences
• Natural user interfaces;
– Xbox Kinect (and Kinect Hacks)
– Microsoft Surface
• Affordable multi-touch;
– Interactive retail windows
– iPad & other tablets